Gong

The #1 AI operating system for Revenue Teams.

RevOps & Sales Analytics
★★★★★ 4.7
2015 Founded
1001-5000 Employees
5,000+ Customers
San Francisco, California, USA Headquarters

Quick Facts

Website
gong.io →
Starting Price
unknown
Pricing Model
per-user
Company Type
private

About Gong

Gong is a privately held Revenue AI company founded in 2015 and headquartered in San Francisco, California. The company pioneered the Revenue Intelligence category and has since evolved its offering into the Gong Revenue AI Operating System (OS), which unifies data, insights, and workflows for go‑to‑market teams. gong.io Its platform captures and contextualizes customer interactions across channels, then applies proprietary AI models tuned specifically for revenue teams to surface insights, predictions, and recommended actions.

The Gong Revenue AI OS is built on the Gong Revenue Graph, a rich data layer that connects calls, emails, meetings, and CRM data, and powers applications such as Conversation Intelligence, Gong Engage for sales engagement, Gong Forecast for AI‑driven forecasting, and Gong Agents for automation of follow‑ups, CRM updates, and other workflows. gong.io This gives sales, RevOps, customer success, and executive leaders a single, trusted source of truth for deal health, pipeline risk, and rep performance.

Gong has raised approximately $584M in venture funding, including a $250M Series E round at a $7.25B valuation, and is widely recognized as a category leader by analysts and review platforms. gong.io The company reports that more than 4,800–5,000 businesses globally rely on Gong, including enterprises such as ADT, Indeed, LinkedIn, Shopify, Snowflake, Zillow, DocuSign, and PayPal, spanning technology, financial services, healthcare, and other industries. gong.io

Gong has also invested heavily in security, privacy, and compliance, maintaining SOC 2 Type II attestation and certifications including ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001, PCI DSS, and alignment with GDPR and major data‑protection frameworks. gong.io As a result, it has become a de facto standard for mid‑market and enterprise B2B revenue teams seeking to consolidate conversation intelligence, sales engagement, and forecasting into a single, AI‑powered revenue platform.

Key Features

AI-powered conversation intelligence - automatically records, transcribes, and indexes customer calls and meetings so teams can search and review every interaction.

Revenue intelligence dashboards - aggregate deal, pipeline, and rep activity data into configurable views for managers and executives.

Deal and pipeline inspection - AI scores deal health, highlights risk signals, and surfaces next-best actions to keep opportunities moving.

AI-generated call and meeting summaries - produces call briefs, key highlights, and action items and syncs them back to CRM.

Sales coaching and scorecards - provides talk-listen ratio analytics, topic tracking, and structured scorecards to help managers coach at scale.

Gong Engage sales engagement - flows, task management, and an embedded dialer with AI Composer for highly personalized outbound and follow-up emails.

AI-powered forecasting - Gong Forecast uses 300+ signals from interactions and CRM data to increase forecast accuracy and predictability.

Gong Agents - specialized AI agents that automate follow-ups, pipeline edits, enablement triggers, and forecast corrections across systems.

Gong Revenue Graph - a unified data model that connects customer interaction data with CRM and other systems for a complete revenue picture.

Email and calendar capture - deep integrations with Google Workspace and Microsoft 365 to automatically log emails and meetings on account and deal timelines.

Topic, keyword, and competitor tracking - analyzes conversations for themes, objections, competitors, and messaging to inform GTM strategy.

Role-based workspaces - tailored experiences for CROs, RevOps, sales leaders, frontline reps, customer success, and enablement teams.

Consent and compliance workflows - configurable recording consent pages, audio prompts, and data retention controls to support global regulations.

Extensive reporting and analytics - out-of-the-box and custom reports on rep productivity, win rates, cycle time, and initiative adoption.

Open ecosystem and APIs - APIs and data exports to CRMs, BI tools, and data warehouses for advanced analytics and custom workflows.

Pros & Cons

👍 Pros

  • High-quality call recording and transcription with searchable, shareable call libraries that make it easy to review and reuse key conversations.
  • Powerful AI summaries, call briefs, and action items that reduce manual note-taking and speed up follow-up after meetings.
  • Robust deal, pipeline, and forecasting analytics that give leaders real-time visibility into risk, coverage, and rep performance.
  • Comprehensive coaching capabilities, including scorecards, talk-listen ratio analytics, snippets, and libraries of best-practice calls that help ramp and upskill reps.
  • Strong integrations with Salesforce, HubSpot, Zoom, Slack, and other core GTM tools, which reduces manual data entry and keeps systems aligned.
  • Intuitive user experience for core call-review workflows, making it easy for reps, managers, and cross-functional teams to adopt and use regularly.

👎 Cons

  • Pricing is considered expensive, especially for small teams, due to required annual contracts, platform fees, and professional services for onboarding.
  • Some users find the UI and admin configuration (especially in Gong Engage and Forecast) complex or clunky, with limited flexibility in certain dashboards and filters.
  • Users occasionally report performance issues and bugs, such as slow load times, problems with flows or the email composer, or intermittent downtime that impacts productivity.

User Reviews

G2
4.8
★★★★★
Capterra
4.8
★★★★★
TrustRadius
9.1
★★★★★

Integrations

Salesforce HubSpot CRM Microsoft Dynamics 365 Freshsales Zoho CRM Google Workspace Microsoft 365 / Outlook Zoom Microsoft Teams Google Meet Webex GoToMeeting Slack ZoomInfo LinkedIn Sales Navigator Snowflake Amazon Web Services Calendly Chili Piper Gainsight G2 Zapier MadKudu Vidyard Productboard 6sense LeadIQ Apollo Cognism Genesys Cloud

Best For

Company Size

smb mid-market enterprise

Industries

SaaS and Technology Financial Services Healthcare Professional Services Other B2B industries

Use Cases

Conversation intelligence and call recording for coaching and quality assurance Sales coaching, onboarding, and enablement based on real customer interactions Deal and pipeline management with AI-driven risk detection and next-best actions Revenue forecasting and pipeline analytics to improve predictability Sales engagement and outbound prospecting with AI-personalized emails and flows Customer success and renewal management using interaction insights to flag risk and expansion opportunities

FAQ

What is Gong?

+

Gong is a Revenue AI platform that captures calls, meetings, and emails across your revenue organization, transcribes and analyzes them with proprietary AI, and turns them into actionable insights for sales, customer success, and RevOps. It powers use cases such as conversation intelligence, deal and pipeline inspection, sales engagement, coaching, and AI-driven forecasting on a single, integrated system.

How much does Gong cost?

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Gong uses a quote-based pricing model that combines an annual platform fee with per-user licenses, billed on annual contracts. Exact pricing depends on the number of users, regions, and modules (such as Engage and Forecast), and Gong does not publish list prices on its website. Third-party analyses suggest that costs are oriented toward mid-market and enterprise budgets, so interested buyers should plan to engage Gong's sales team for a tailored proposal.

What are the main features of Gong?

+

Key Gong features include AI-powered call recording and transcription, searchable conversation libraries, deal and pipeline inspection, AI risk scoring, sales coaching and scorecards, Gong Engage for email and call flows, Gong Forecast for AI-driven forecasting, Gong Agents for workflow automation, and deep integrations with CRMs like Salesforce and HubSpot plus collaboration tools like Zoom, Microsoft Teams, and Slack.

Who are Gong's main competitors?

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Gong's primary competitors in conversation intelligence and revenue platforms include ZoomInfo Chorus (formerly Chorus.ai), Salesloft, Outreach, Clari (including Clari Copilot), and emerging tools such as Avoma and Fathom for lighter-weight call recording and analysis. Many revenue teams compare Gong as the more comprehensive but higher-priced option relative to these alternatives.

Is Gong good for small businesses?

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Gong can deliver strong value to smaller B2B teams that run complex sales cycles and can afford enterprise-grade software, but its pricing model - annual contracts, platform fees, and per-user licenses - means it is usually a better fit for mid-market and enterprise organizations. Very small or early-stage teams often find lighter-weight, lower-cost conversation intelligence tools more economical, then consider Gong once they reach a certain scale of sellers and revenue operations complexity.

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