Groove

A complete Salesforce-native sales engagement platform for revenue teams

Sales Engagement
★★★★☆ 4.4
2014 Founded
501-1000 Employees
70,000+ users across hundreds of organizations Customers
Sunnyvale, California, USA (part of Clari; originally San Francisco, CA) Headquarters
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Quick Facts

Website
clari.com →
Starting Price
unknown
Pricing Model
per-user
Company Type
acquired
Social
LinkedIn Twitter/X

About Groove

Groove, legally known as Groove Labs Inc., is a Salesforce-native sales engagement and productivity platform built for relationship-based B2B sellers. Launched in 2014 in the San Francisco Bay Area, Groove focuses on eliminating non-selling work by deeply integrating with Salesforce, email, and calendar so that every activity is automatically captured and mapped to the correct records. The platform gives revenue leaders a single source of truth for engagement data and pipeline execution, while giving reps an intuitive workspace for flows, email, calls, meeting scheduling, and follow-up.

Over time, Groove became one of the highest-rated enterprise sales engagement platforms on G2 and TrustRadius, consistently ranked #1 in enterprise customer satisfaction across categories like Sales Engagement, Email Tracking, Outbound Call Tracking, and Online Appointment Scheduling. Independent analysts such as Forrester have recognized Groove as a leader in sales engagement platforms, particularly for large, complex, and highly regulated enterprises that rely on Salesforce as their system of record. The company raised more than $57M in venture funding (including a $45M Series B in 2021) to accelerate product development and international expansion before being acquired by Clari in August 2023.

Today, Groove operates as Groove by Clari, the sales engagement and prospecting module within the broader Clari Revenue Platform. It combines multi-step, multi-channel Flows with advanced activity capture, AI-powered conversation intelligence (via Clari Copilot), and RevAI features such as automated call summaries and next-best-action recommendations. Groove’s deep Salesforce integration, combined with connections to tools like ZoomInfo, Seismic, Highspot, LinkedIn Sales Navigator, and Sendoso, gives revenue teams granular visibility into engagement across the customer lifecycle.

Groove’s market position is strongest with mid-market and enterprise organizations that standardize on Salesforce and need high adoption, strict governance, and robust compliance. Customers such as Google, ADP, Uber, Capital One, Adobe, Cisco, Thermo Fisher Scientific, and others use Groove to run global prospecting, account-based programs, and customer lifecycle engagement at scale, while feeding clean activity data into Clari for forecasting and revenue orchestration.

Key Features

Salesforce-native architecture - stores data in Salesforce rather than a separate database, reducing sync issues and admin overhead.

Advanced activity capture - automatically logs emails, calendar events, calls, and tasks to the correct Salesforce records in real time.

Multi-step, multi-channel Flows - build and execute automated sequences across email, phone, SMS, and LinkedIn to drive consistent outreach.

Customizable engagement flows & CRM field mapping - align steps, branching, and fields to complex enterprise Salesforce configurations and governance rules.

Groove Omnibar & Chrome extension - surface Salesforce context, templates, and actions directly inside Gmail, Outlook, and the browser.

OmniDialer - built-in dialer with click-to-call, local presence numbers, voicemail drop, and automatic call/SMS logging to Salesforce.

Email tracking & analytics - track opens, clicks, replies, and template performance with reporting down to user, team, and account level.

Online appointment scheduling - Groove Scheduler links and booking pages connected to Salesforce, supporting custom fields and routing rules.

Workspace collaboration - shared workspaces and playbooks for SDRs, AEs, and CSMs to coordinate account plans, cadences, and content.

Auto-contact capture & pipeline management - automatically creates or updates Salesforce contacts from emails/meetings and supports real-time opportunity and pipeline inspection.

Groove Conversations - conversation intelligence that records, transcribes, and analyzes calls directly from inbox and calendar for coaching and deal execution.

Groove+ mobile app - mobile experience for meeting prep and follow-up, voice-to-text Salesforce notes, and access to account and deal history on the go.

AI assistance via Clari Copilot & RevAI - AI-generated call summaries, action items, battlecards, and next-best actions integrated with Groove Flows.

Granular governance & compliance - enterprise-grade controls for permissions, content governance, activity logging, and support for highly regulated industries.

Deep integration with Clari Revenue Platform - feeds activity and engagement data into Clari for forecasting, pipeline analytics, and revenue orchestration.

Pros & Cons

👍 Pros

  • Deep Salesforce-native integration gives highly accurate activity capture and reporting without complex syncing.
  • Tight Gmail and Outlook integration, plus the Groove Omnibar Chrome extension, lets reps work from their inbox while updating Salesforce automatically.
  • Flows, templates, and analytics make it easy to scale personalized outreach and understand what messages perform best.
  • Implementation and onboarding are frequently described as smooth, with strong customer success and support resources.
  • Enterprise customers highlight Groove's usability and admin flexibility, especially for complex, multi-team Salesforce environments.
  • Groove Conversations and Groove+ mobile app bring conversation intelligence and CRM updates directly into email, calendar, and mobile workflows.
  • High user adoption rates compared with many other sales tools, driven by familiar workflows and low friction for reps.

👎 Cons

  • Users report occasional bugs and UI glitches, especially as new features and integrations are rolled out.
  • The built-in dialer is often cited as weaker or less reliable than specialized outbound dialing tools, with call quality and connectivity complaints.
  • Some customers feel the integration ecosystem is narrower and the UI less polished compared to competitors like Outreach and Salesloft, and note that support responsiveness reportedly declined after the Clari acquisition.

User Reviews

G2
unknown
☆☆☆☆☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
8.8
★★★★★

Integrations

Salesforce Sales Cloud Salesforce Financial Services Cloud Google Workspace Microsoft 365 / Outlook Chrome LinkedIn Sales Navigator ZoomInfo Sendoso Seismic Highspot Vidyard Slack Microsoft Teams Champify Clari Copilot Clari Revenue Platform / RevDB Okta / SAML SSO ADFS / Azure AD Salesforce Inbox-style email and calendar connectors

Best For

Company Size

mid-market enterprise

Industries

Technology & SaaS Financial Services & Fintech Business Services Healthcare & Life Sciences Manufacturing Media & Communications

Use Cases

Cold and warm outbound prospecting with multi-step, multi-channel flows Account-based sales and multi-threaded stakeholder engagement Sales pipeline generation and acceleration Automated email tracking and meeting scheduling Conversation intelligence and call coaching Activity capture, reporting, and Salesforce adoption

FAQ

What is Groove?

+

Groove (now Groove by Clari) is a Salesforce-native sales engagement and productivity platform that helps B2B revenue teams automate multi-channel outreach, capture every seller activity, and manage flows, email, calls, and scheduling directly from Gmail or Outlook. It integrates deeply with Salesforce and the Clari Revenue Platform to provide clean engagement data, forecasting inputs, and AI-powered insights for pipeline execution.

How much does Groove cost?

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Groove by Clari does not publish list pricing. It is sold primarily as a per-user, quote-based enterprise solution, with pricing that depends on the number of users, modules (such as Groove Flows, dialer, and conversation intelligence), contract length, and implementation scope. Prospective customers typically work with Clari's sales team to design a package and receive a custom quote.

What are the main features of Groove?

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Key Groove features include Salesforce-native data storage and activity capture, multi-step multi-channel Flows, email tracking and template analytics, a built-in dialer, online meeting scheduling, the Omnibar Chrome extension for Gmail and Outlook, auto-contact capture and pipeline management, Groove Conversations for call recording and analysis, the Groove+ mobile app, and AI-powered assistance through Clari Copilot and RevAI. These capabilities are designed to help reps generate more pipeline and close deals faster while feeding accurate data into Salesforce and Clari.

Who are Groove's main competitors?

+

Groove competes primarily with other sales engagement platforms such as Outreach and Salesloft, as well as multi-function tools like Apollo.io and CRM-centric offerings like HubSpot Sales Hub or Salesforce Sales Engagement. Its most direct competitors in large, Salesforce-centric enterprises are Outreach and Salesloft, though Groove's Salesforce-native architecture and Clari integration are key differentiators.

Is Groove good for small businesses?

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Groove can be used by smaller teams, but it is optimized for mid-market and enterprise organizations that rely on Salesforce and need advanced governance and integration with Clari's revenue platform. Very small businesses or teams without Salesforce may find leaner, lower-cost tools like HubSpot Sales Hub, Apollo.io, or lightweight email sequencing tools easier to adopt and more cost-effective.

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