Groove review
A complete Salesforce-native sales engagement platform for revenue teams
Groove (now Groove by Clari) is a Salesforce-native sales engagement platform that automates multi-channel outreach, captures every seller activity, and connects directly into Clari’s revenue platform to improve productivity and pipeline execution for B2B teams.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Groove. Research last updated December 2025.
What is Groove?
Groove, legally known as Groove Labs Inc., is a Salesforce-native sales engagement and productivity platform built for relationship-based B2B sellers. Launched in 2014 in the San Francisco Bay Area, Groove focuses on eliminating non-selling work by deeply integrating with Salesforce, email, and calendar so that every activity is automatically captured and mapped to the correct records. The platform gives revenue leaders a single source of truth for engagement data and pipeline execution, while giving reps an intuitive workspace for flows, email, calls, meeting scheduling, and follow-up.
Over time, Groove became one of the highest-rated enterprise sales engagement platforms on G2 and TrustRadius, consistently ranked #1 in enterprise customer satisfaction across categories like Sales Engagement, Email Tracking, Outbound Call Tracking, and Online Appointment Scheduling. Independent analysts such as Forrester have recognized Groove as a leader in sales engagement platforms, particularly for large, complex, and highly regulated enterprises that rely on Salesforce as their system of record. The company raised more than $57M in venture funding (including a $45M Series B in 2021) to accelerate product development and international expansion before being acquired by Clari in August 2023.
Today, Groove operates as Groove by Clari, the sales engagement and prospecting module within the broader Clari Revenue Platform. It combines multi-step, multi-channel Flows with advanced activity capture, AI-powered conversation intelligence (via Clari Copilot), and RevAI features such as automated call summaries and next-best-action recommendations. Groove’s deep Salesforce integration, combined with connections to tools like ZoomInfo, Seismic, Highspot, LinkedIn Sales Navigator, and Sendoso, gives revenue teams granular visibility into engagement across the customer lifecycle.
Groove’s market position is strongest with mid-market and enterprise organizations that standardize on Salesforce and need high adoption, strict governance, and robust compliance. Customers such as Google, ADP, Uber, Capital One, Adobe, Cisco, Thermo Fisher Scientific, and others use Groove to run global prospecting, account-based programs, and customer lifecycle engagement at scale, while feeding clean activity data into Clari for forecasting and revenue orchestration.
Groove key features
Teams typically use it for cold and warm outbound prospecting with multi-step, multi-channel flows, account-based sales and multi-threaded stakeholder engagement, sales pipeline generation and acceleration, and more.
- Salesforce-native architecture. stores data in Salesforce rather than a separate database, reducing sync issues and admin overhead.
- Advanced activity capture. automatically logs emails, calendar events, calls, and tasks to the correct Salesforce records in real time.
- Multi-step. multi-channel Flows, build and execute automated sequences across email, phone, SMS, and LinkedIn to drive consistent outreach.
- Customizable engagement flows & CRM field mapping. align steps, branching, and fields to complex enterprise Salesforce configurations and governance rules.
- Groove Omnibar & Chrome extension. surface Salesforce context, templates, and actions directly inside Gmail, Outlook, and the browser.
- OmniDialer. built-in dialer with click-to-call, local presence numbers, voicemail drop, and automatic call/SMS logging to Salesforce.
- Email tracking & analytics. track opens, clicks, replies, and template performance with reporting down to user, team, and account level.
- Online appointment scheduling. Groove Scheduler links and booking pages connected to Salesforce, supporting custom fields and routing rules.
- Workspace collaboration. shared workspaces and playbooks for SDRs, AEs, and CSMs to coordinate account plans, cadences, and content.
- Auto-contact capture & pipeline management. automatically creates or updates Salesforce contacts from emails/meetings and supports real-time opportunity and pipeline inspection.
- Groove Conversations. conversation intelligence that records, transcribes, and analyzes calls directly from inbox and calendar for coaching and deal execution.
- Groove+ mobile app. mobile experience for meeting prep and follow-up, voice-to-text Salesforce notes, and access to account and deal history on the go.
- AI assistance via Clari Copilot & RevAI. AI-generated call summaries, action items, battlecards, and next-best actions integrated with Groove Flows.
- Granular governance & compliance. enterprise-grade controls for permissions, content governance, activity logging, and support for highly regulated industries.
- Deep integration with Clari Revenue Platform. feeds activity and engagement data into Clari for forecasting, pipeline analytics, and revenue orchestration.
What reviewers love, and what to watch
A balanced view of Groove, drawn from public reviews and product research.
Pros
- Deep Salesforce-native integration gives highly accurate activity capture and reporting without complex syncing.
- Tight Gmail and Outlook integration, plus the Groove Omnibar Chrome extension, lets reps work from their inbox while updating Salesforce automatically.
- Flows, templates, and analytics make it easy to scale personalized outreach and understand what messages perform best.
- Implementation and onboarding are frequently described as smooth, with strong customer success and support resources.
- Enterprise customers highlight Groove’s usability and admin flexibility, especially for complex, multi-team Salesforce environments.
- Groove Conversations and Groove+ mobile app bring conversation intelligence and CRM updates directly into email, calendar, and mobile workflows.
- High user adoption rates compared with many other sales tools, driven by familiar workflows and low friction for reps.
Cons
- Users report occasional bugs and UI glitches, especially as new features and integrations are rolled out.
- The built-in dialer is often cited as weaker or less reliable than specialized outbound dialing tools, with call quality and connectivity complaints.
- Some customers feel the integration ecosystem is narrower and the UI less polished compared to competitors like Outreach and Salesloft, and note that support responsiveness reportedly declined after the Clari acquisition.
Groove pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Full access to Groove Flows, activity capture, email tracking, dialer, and scheduler
- Salesforce-native architecture and admin controls
- Standard integrations (Gmail/Outlook, Chrome extension, Salesforce)
- Access to Clari support, training resources, and implementation services
- All core Groove capabilities plus advanced governance and security options
- Deeper Clari platform integration (forecasting, RevAI, Copilot)
- Expanded integrations (ZoomInfo, Seismic, Highspot, Sendoso, Slack/Teams)
- Dedicated customer success and strategic guidance for global rollouts
N/A, Groove by Clari is sold as an enterprise solution with quote-based pricing; no public free tier is advertised.
Who Groove is for
A strong fit for
Mid-market and enterprise B2B organizations that standardize on Salesforce and need a deeply integrated, Salesforce-native sales engagement platform to run multi-channel outbound, account-based programs, and customer lifecycle engagement with strong governance and compliance.
Probably not for
Very small teams, organizations that do not use Salesforce as their primary CRM, or companies primarily seeking a lightweight, low-cost email-only sequencer with minimal admin and compliance requirements.
How Groove compares
Compared with other leading sales engagement platforms like Outreach and Salesloft, Groove’s primary differentiator is its Salesforce-native architecture and deep embedding into Salesforce workflows. This design significantly reduces data sync challenges and admin overhead, while making the tool feel like a natural extension of Salesforce for reps and operations teams. For organizations that rely heavily on Salesforce and require strict governance and compliance controls, Groove often delivers cleaner data, higher adoption, and easier administration.
However, vendors like Outreach and Salesloft typically offer a broader standalone ecosystem, a more polished dialer experience, and, in some cases, a richer marketplace of third-party integrations. Apollo.io and HubSpot Sales Hub can provide more all-in-one motion for smaller teams or those not fully standardized on Salesforce. Groove, now Groove by Clari, is strongest when evaluated as part of Clari’s end-to-end revenue platform, where its engagement data powers forecasting, conversation intelligence, and AI-driven revenue orchestration in ways that point-solution engagement tools cannot easily match.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Groove
The short version is on the surface. Open any question to go deeper.