HubSpot Sales Hub

The easy-to-use CRM to scale your business. linkedin.com

Sales Engagement
★★★★★ 4.5
2006 Founded
5001-10000 Employees
250,000+ Customers
Cambridge, Massachusetts, USA Headquarters
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Quick Facts

Website
hubspot.com →
Starting Price
9
Pricing Model
per-user
Company Type
public
Social
LinkedIn Twitter/X

About HubSpot Sales Hub

HubSpot, Inc. is a US-based software company best known for its cloud CRM platform, which brings together marketing, sales, customer service, content management, and data tools in a single system. The platform is delivered as multi-tenant SaaS with a large ecosystem of native features and third‑party integrations, aimed at helping companies attract, engage, and delight customers across the full lifecycle. en.wikipedia.org

Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot pioneered the concept of inbound marketing and has since expanded into a broad customer platform. The company is headquartered in Cambridge, Massachusetts, went public on the New York Stock Exchange under the ticker HUBS, and has grown into a global organization with more than 8,200 employees. en.wikipedia.org

HubSpot Sales Hub is the sales engagement and revenue workspace within this platform. It combines Smart CRM records, pipeline management, sequences, email and call tracking, quotes, forecasting, and AI-powered automation in a single interface. Sales Hub is designed to help reps build pipeline, deepen customer relationships, and close more deals faster, while giving managers robust forecasting and performance insight. g2.com

HubSpot serves a large and diverse customer base, with roughly a quarter of a million organizations using its platform in 135+ countries and tens of thousands specifically licensed on Sales Hub. Customers range from startups and SMBs to mid-market and enterprise companies across software, professional services, manufacturing, education, nonprofit, and more. ir.hubspot.com

Key Features

Smart CRM and unified records - Centralized contact, company, and deal records with full activity timelines so reps always have context for every conversation. g2.com

Prospecting workspace - Dedicated workspace for sequences, task queues, call queues, and views that helps reps manage daily outreach and stay focused on high-priority leads.

Sales engagement (sequences, templates, snippets) - Multi-step, personalized email sequences, templates, and reusable snippets to scale outbound and follow-up while preserving personalization. blog.hubspot.com

Email tracking and meeting links - Track opens and clicks, log emails automatically from Gmail or Outlook, and share personalized booking links that sync with calendars. ecosystem.hubspot.com

Task & activity management - Task queues, reminders, and to-dos tied to deals and contacts so reps never lose track of follow-ups across channels.

Deal pipeline management & forecasting - Customizable deal stages, multiple pipelines, weighted forecasts, and forecast dashboards for pipeline visibility and revenue projections. blog.hubspot.com

Calling, call recording & conversation intelligence - Built-in calling with logging, recording, transcription, and AI-powered conversation intelligence for coaching and win-loss analysis (Pro & Enterprise). blog.hubspot.com

Quotes, CPQ, and payments - Generate branded quotes, manage product catalogs, handle approval workflows (Enterprise), and collect payments through HubSpot's commerce tools and integrations.

Sales playbooks and guided selling - Interactive playbooks surfaced on records to standardize discovery, qualification, and objection handling while capturing structured notes. hubspot.com

Automation and workflows - From basic task triggers in Starter to hundreds of customizable workflows in Professional and up to 1,000 in Enterprise for routing, nurturing, and internal processes. blog.hubspot.com

Custom reporting & analytics - Customizable dashboards, attribution and pipeline reports, call and sequence performance, and revenue analytics (expanded significantly in Pro & Enterprise).

Custom objects, permissions & team hierarchies - Enterprise-grade modeling for territories, subscriptions, or other entities plus granular permissions and hierarchies for complex org structures (Enterprise). blog.hubspot.com

AI features and Breeze agents - AI-assisted email writing, content suggestions, call summaries, lead scoring, and the Breeze AI agents for prospecting and customer interactions embedded across the platform. hubspot.com

Pros & Cons

👍 Pros

  • Intuitive, user-friendly interface with fast onboarding for new reps compared to traditional enterprise CRMs. capterra.com
  • Unified platform that connects sales, marketing, and service data so teams share a single source of truth and can coordinate outreach more effectively. g2.com
  • Powerful automation, sequences, and workflows that reduce manual follow-up and save several hours per rep per week once configured. blog.hubspot.com
  • Strong integrations ecosystem (email, calendar, calling, CPQ, support tools) that minimizes custom integration work and keeps sales activity inside HubSpot. community.hubspot.com
  • Robust reporting and dashboards at Professional/Enterprise tiers, giving managers visibility into pipeline health, activity levels, and win rates.
  • Extensive educational resources and community (HubSpot Academy, knowledge base, forums) that help teams self-serve training and best practices.
  • Mobile app and modern UI that make it easy to update deals, tasks, and notes on the go. capterra.com

👎 Cons

  • Total cost of ownership can rise quickly as contact volumes, seat counts, or required hubs and advanced features grow, especially beyond Starter. blog.hubspot.com
  • Many advanced capabilities (complex automation, custom reporting, conversation intelligence, advanced permissions) are locked behind Professional or Enterprise plans, which can feel restrictive for smaller teams.
  • Reporting and customization, while improving, can still be less flexible than deeply customizable CRMs like Salesforce for very complex organizations. capterra.com
  • The breadth of features and constant product updates can make the interface feel overwhelming and introduce a learning curve for non-technical users. capterra.com
  • Occasional performance issues, minor bugs, or sync glitches (for example with email and integrations) are reported, though generally not deal-breaking. g2.com

User Reviews

G2
4.4
★★★★☆
Capterra
4.5
★★★★★
TrustRadius
8.9
★★★★★

Integrations

Gmail Outlook Google Calendar Zoom Slack Microsoft Teams Salesforce Shopify Stripe QuickBooks Online Xero Zapier PandaDoc DocuSign Aircall Gong LinkedIn Sales Navigator SurveyMonkey Zendesk

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Professional Services Financial Services Manufacturing Education

Use Cases

Cold Email Outreach Sales Prospecting Inbound lead qualification and routing Pipeline Management and forecasting Account-based selling and expansion Sales reporting and revenue analytics

FAQ

What is {vendor_name}?

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HubSpot Sales Hub is HubSpot's sales engagement and sales CRM product. Built on the HubSpot Smart CRM, it provides reps with a unified workspace for managing leads, emails, calls, meetings, tasks, and deals, while giving managers forecasting, reporting, and coaching tools. It's part of HubSpot's broader customer platform alongside Marketing Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub. g2.com

How much does {vendor_name} cost?

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Pricing for HubSpot Sales Hub starts with a free tier for up to two users. Paid plans begin with Sales Hub Starter at around $9/user/month when billed annually (or $15/user/month monthly), Sales Hub Professional at about $90-$100/user/month plus a one-time $1,500 onboarding fee, and Sales Hub Enterprise at $150/user/month with a $3,500 onboarding fee. Actual costs depend on seats, hubs, and any additional products such as Marketing Hub or Service Hub. blog.hubspot.com

What are the main features of {vendor_name}?

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Core features of HubSpot Sales Hub include Smart CRM records, prospecting workspace, email templates and sequences, meeting links, task queues, deal pipelines and forecasting, calling and call recording, conversation intelligence, quotes and payments, sales playbooks, automation workflows, and custom reporting. Enterprise customers also get custom objects, advanced permissions, predictive lead scoring, and expanded workflow limits. blog.hubspot.com

Who are {vendor_name}'s main competitors?

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Primary alternatives to HubSpot Sales Hub include Salesforce Sales Cloud and Microsoft Dynamics 365 for highly customizable enterprise CRM, as well as dedicated sales engagement platforms like Outreach and Salesloft. Other CRM competitors used by similar segments include Pipedrive, Zoho CRM, and Freshsales from Freshworks. trustradius.com

Is {vendor_name} good for small businesses?

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Yes. HubSpot Sales Hub is particularly popular with startups and small to mid-sized businesses because of its free tier, low-cost Starter seats, and ease of use. Smaller teams can start with basic CRM, email tracking, and meeting links for free, then add automation, reporting, and AI features as they grow - without migrating off the platform. The main caveat for small businesses is to watch contact, seat, and hub growth over time, as advanced tiers can become expensive if not managed carefully. blog.hubspot.com

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