Hypotenuse AI

AI platform for ecommerce product data and content

Content Creation & AI Writing
★★★★★ 4.9
2020 Founded
11-50 Employees
500,000+ Customers
Singapore, Singapore Headquarters
Visit Website

Quick Facts

✓ Free Trial
Website
hypotenuse.ai →
Starting Price
19
Pricing Model
tiered
Free Trial
7 days
Company Type
startup
Social
LinkedIn Twitter/X

About Hypotenuse AI

Hypotenuse AI is a Singapore-born generative AI startup that provides an end-to-end platform for ecommerce product data and content. The platform uses AI agents to enrich product attributes, generate SEO-optimized product descriptions and blog articles, and standardize product imagery, helping brands get accurate, on-brand content to market much faster. It is designed specifically for ecommerce catalogs, from mid-sized brands to large retailers with thousands or millions of SKUs.

Founded in 2020 by Joshua Wong and Low Lin Hui, Hypotenuse AI emerged from Y Combinator’s S20 batch as an AI copywriting tool focused on product descriptions. Over time, it expanded into a broader AI content and product data platform that now powers SEO blogs, marketing copy, image generation, bulk translations, and catalog enrichment. The company has been recognized in media such as TechCrunch, Forbes, TechRadar, and Tech in Asia, and its founders were named to Forbes 30 Under 30 Asia for Media, Marketing & Advertising.

Today, Hypotenuse AI positions itself as an AI agent platform for ecommerce brands, combining product information management–style capabilities (enrichment, tagging, categorization) with content generation and image editing. Integrations with platforms like Shopify, Salesforce Commerce Cloud, Salsify, Webflow, and WordPress enable teams to push content directly into their existing workflows without manual copying and pasting. Its HypoChat assistant, HypoArt image generator, blog writer, and bulk content tools are geared toward marketers, merchandisers, and ecommerce operations teams.

The company serves a global customer base from hubs in Singapore and Mountain View, California, including notable brands such as Billabong, Crunchyroll, Tobi, Living Spaces, Arhaus, and Freshly. With a strong focus on enterprise-grade privacy, SOC 2 compliance, and support for 30+ languages, Hypotenuse AI is competing with horizontal AI-writing tools by offering a more vertically focused solution tailored to ecommerce product data, content operations, and marketplace visibility.

Key Features

AI product data enrichment - automatically fills missing attributes from the web, vendor feeds, UPCs, and spec sheets, and standardizes formats across catalogs.

Bulk product description generation - generates thousands of unique, SEO-optimized product titles and descriptions in your brand voice in a single workflow.

SEO blog article writer - researches top SERPs and 'People Also Ask' data to outline and write long-form, SEO-friendly articles with an SEO pro mode and article analyzer.

HypoChat AI assistant - chat-style assistant with real-time web research, document uploads, and content editing to help ideate, fact-check, and refine copy.

HypoArt image generation & editing - creates images from text prompts and enhances product photos by cleaning backgrounds, increasing resolution, and placing products in lifestyle scenes.

AI brand voice & bespoke models - trains AI on your brand guidelines, tone, and formatting so generated content consistently matches your house style.

AI product tagging & categorization - auto-tags products with relevant attributes and maps them to taxonomies (e.g., Google, Amazon, custom) to improve search and navigation.

AI bulk translation & localization - translates and localizes product data and content into 30+ languages with region-specific terminology, sizes, and SEO keywords.

CMS publishing integrations - one-click export and publishing to WordPress, Webflow, and other CMSs without copy-pasting.

Marketing content templates - built-in templates for social captions, ad copy (Facebook, Google), landing page copy, emails, and general writing tasks.

SEO monitoring & performance tracking - tracks rankings, suggests keywords at product/category level, and checks compliance with retailer or marketplace guidelines.

AI PIM-style workflows - centralizes product data, knowledge, and content workflows with role-based access control and team collaboration features.

Plagiarism checker - integrated plagiarism detection (via Copyscape) to ensure originality for higher-tier plans.

Document-aware generation - supports uploading PDFs and docs as reference knowledge for HypoChat and content generation.

Enterprise controls - SOC 2-aligned security, data privacy controls (content not used to train models by default), and bespoke workflows for large teams.

Pros & Cons

👍 Pros

  • Produces high-quality, human-like blog articles and product descriptions that often need only light editing.
  • Easy-to-use interface and workflows that help writers and marketers move from outline to completed articles quickly.
  • Strong ecommerce focus with bulk product description generation, catalog tools, and Shopify / SFCC / PIM integrations.
  • Significant time savings for solo creators and small teams who need to publish large volumes of research-based content.
  • Versatile feature set including HypoChat, image generation, templates for many content types, and direct CMS publishing.

👎 Cons

  • Pricing can be perceived as expensive compared with some AI writing alternatives, especially given word limits on entry plans.
  • Longer articles can occasionally repeat similar sentences or phrasing, requiring manual cleanup for flow and variety.
  • Some users report limitations in depth or detail for niche or politically sensitive topics, and would like faster or richer support options such as more robust live chat.

User Reviews

G2
4.7
★★★★★
Capterra
5.0
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Shopify Salsify Salesforce Commerce Cloud Webflow WordPress Medium Wix WooCommerce BigCommerce Amazon Marketplace Walmart Marketplace Target Stibo Systems Plytix PIMcore Custom PIM systems via API Custom ERP systems via API Custom marketplaces via API Hypotenuse REST API

Best For

Company Size

smb mid-market enterprise

Industries

Ecommerce & Retail Consumer Brands Fashion & Apparel Furniture & Home Electronics Automotive

Use Cases

Bulk ecommerce product description generation SEO blog and thought-leadership content Product data enrichment and standardization AI-powered product tagging and categorization Image generation and catalog image standardization Multilingual content translation and localization

FAQ

What is Hypotenuse AI?

+

Hypotenuse AI is an AI platform built for ecommerce brands to manage product data and generate content. It uses AI agents to enrich and standardize product attributes, create SEO-optimized product descriptions and blog posts in your brand voice, and enhance catalog images. With direct integrations into platforms like Shopify, Salsify, Salesforce Commerce Cloud, WordPress, and Webflow, it helps retailers and brands scale product and marketing content creation while maintaining consistency and data quality.

How much does Hypotenuse AI cost?

+

Hypotenuse AI uses a tiered, subscription-based pricing model with both monthly and annual billing. Self-serve content plans start with the Entry tier at about $29 per month (or ~$19 per month billed annually) for 50,000 words and one seat. The Essential plan increases word limits to 250,000 words and adds features like a plagiarism checker and premium image generation. Blog Pro starts from roughly $230 per month (or from $150 per month billed annually) and includes 3 seats plus advanced SEO features. Custom plans for blogs and ecommerce (including high-volume and enterprise catalogs) are priced on a bespoke basis via sales. A time-limited free trial is available but there is no ongoing free plan.

What are the main features of Hypotenuse AI?

+

Key features of Hypotenuse AI include AI-driven product data enrichment, bulk product description generation, an SEO-focused blog writer, the HypoChat research and writing assistant, and HypoArt for AI image generation and editing. The platform also provides AI product tagging and categorization, bulk translation and localization into 30+ languages, SEO monitoring and ranking insights, plagiarism checking, brand voice training, and direct integrations with ecommerce platforms and CMSs such as Shopify, Salesforce Commerce Cloud, Salsify, WordPress, and Webflow.

Who are Hypotenuse AI's main competitors?

+

Hypotenuse AI competes with a mix of general AI writing assistants and more specialized ecommerce content tools. Commonly compared alternatives include Jasper, Writesonic, Copy.ai, HIX.AI, and Rytr for general AI copywriting and SEO articles. Ecommerce brands may also evaluate niche catalog-content and PIM-adjacent tools that focus on product data, but Hypotenuse differentiates itself by combining catalog enrichment, AI writing, and image workflows in one platform.

Is Hypotenuse AI good for small businesses?

+

Yes. Many of Hypotenuse AI's reviewers on G2 are from small businesses, and its Entry and Essential tiers are designed for freelancers, small teams, and smaller ecommerce catalogs. These plans provide generous word limits, SEO blog writing, CMS integrations, and access to HypoChat and HypoArt. However, very budget-sensitive small businesses might find cheaper, more generic AI writers sufficient if they don't need ecommerce-specific features like bulk catalog workflows, product data enrichment, or marketplace-focused SEO optimization.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!