Jasper

Elevate your team, your brand, and your impact with AI that's built for marketing.

Content Creation & AI Writing
★★★★★ 4.6
2021 Founded
201-500 Employees
125,000+ Customers
San Francisco, California, USA Headquarters
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Quick Facts

✓ Free Trial
Website
jasper.ai →
Starting Price
59
Pricing Model
tiered
Free Trial
7 days
Company Type
private
Social
LinkedIn Twitter/X

About Jasper

Jasper is an AI content automation platform built specifically for marketing teams. It connects strategy, creation and distribution through intelligent Content Pipelines, letting marketers plan, generate and optimize copy and creative for blogs, websites, ads, email, social and more from a single workspace.﹀cite﹆turn6search0﹆turn10search0﹁

The product is organized into several layers and modules, including Canvas for collaborative content production, Jasper Studio and an Agentic layer for building AI-powered apps and workflows, Jasper IQ as a context hub for brand voice, style guide, audiences and knowledge, and tools like Grid and Image Suite for high-volume copy and visual generation.﹀cite﹆turn10search0﹆turn10search3﹁

Founded in January 2021 in Austin, Texas by Dave Rogenmoser, Chris Hull and John Philip Morgan, Jasper evolved from the earlier Conversion.ai/Jarvis copywriting tool and quickly attracted more than 100,000 customers. By 2024–2025 it reported 125,000+ global customers, over 900 enterprise accounts and penetration into nearly 20% of the Fortune 500, backed by a $125M Series A led by Insight Partners at a $1.5B valuation and at least $131M in total funding.﹀cite﹆turn18view0﹆turn2search1﹆turn2search2﹁

Today Jasper positions itself less as a generic AI writer and more as an enterprise-grade, marketing-first AI platform, emphasizing its SOC 2 and GDPR compliance, governance controls, multi-model AI engine (including Google Cloud’s Vertex AI) and a growing ecosystem of integrations with Google Workspace, Webflow, Slack, Salesforce Marketing Cloud and iPaaS tools like Zapier and Make.﹀cite﹆turn10search2﹆turn14search2﹆turn13search0﹆turn14search5﹁

Key Features

Canvas workspace for planning, creating and collaborating on multi-channel marketing content in a single view.

Jasper Studio no-code app builder to design custom AI apps and automated workflows for marketing teams.

Agentic AI layer with purpose-built Agents for SEO optimization, personalization and research to automate complex tasks.

Jasper IQ context layer with Brand Voice, Style Guide, Audiences and Knowledge Base to keep outputs on-brand and accurate.

Grid spreadsheet-style interface to generate and manage high volumes of content such as product descriptions or SEO landing pages.

Marketing AI Editor and Jasper Chat for interactive drafting, rewriting, brainstorming and editing across content formats.

Image Suite with text-to-image generation and image editing tuned for brand-consistent marketing visuals.

Library of 90+ prebuilt Apps/templates covering blogs, social posts, ads, emails, SMS, in-app messages and more.

Jasper Everywhere browser extension to bring AI writing assistance into any text box across the web.

Native Slack app so teams can generate and refine content directly inside channels and DMs.

Google Workspace add-ons for Docs and Sheets that let users call Jasper from within existing documents and spreadsheets.

Multi-language support to create and translate content into 25+ languages for global campaigns.

Enterprise-grade governance with roles, permissions, audit logs and guardrails to control how AI is used across teams.

LLM-agnostic engine that orchestrates leading foundation models (including Google Cloud Vertex AI) for performance, reliability and data privacy.

Robust API and MCP server for embedding Jasper capabilities into custom applications and marketing systems.

Pros & Cons

👍 Pros

  • Significantly reduces the time needed to produce marketing copy and helps users break through writer's block.
  • Generates generally high-quality, human-like content for blogs, ads, emails and social posts with minimal prompting.
  • Easy-to-use interface with guided templates and Apps for many content types, which lowers the learning curve for non-technical marketers.
  • Strong brand voice, tone and style controls that keep outputs consistent across channels and team members.
  • Versatile enough to support blogs, SEO content, ads, email, social media and more, including outputs in many different languages.
  • Responsive customer success and training resources, especially on Business plans, which users often highlight positively.

👎 Cons

  • Pricing is considered expensive for casual users or very small businesses, and some reviewers complain about billing or plan changes.
  • Outputs can be generic or require substantial human editing and fact-checking, especially for long-form or technical content.
  • Word or credit limits and seat-based pricing can feel restrictive when iterating heavily or collaborating with larger teams.
  • Some users report a learning curve in choosing the right templates, prompts and settings to get consistently strong results.

User Reviews

G2
4.7
★★★★★
Capterra
4.8
★★★★★
TrustRadius
8.7
★★★★★

Integrations

Slack Google Docs Google Sheets Google BigQuery Google Drive Google Chrome Google Workspace Microsoft Word Webflow Salesforce Marketing Cloud Zapier Make Pabbly Connect Shopify HubSpot Salesforce Airtable WordPress

Best For

Company Size

smb mid-market enterprise

Industries

Technology & SaaS eCommerce & Retail Financial Services Insurance Media & Publishing Real Estate

Use Cases

Blog and long-form content creation SEO content and on-page optimization Paid ad and social campaign copy Email and lifecycle marketing content Sales enablement assets and collateral Website and landing page copy

FAQ

What is Jasper?

+

Jasper is an AI content automation platform built specifically for marketing teams. It combines collaborative workspaces like Canvas, a no-code app builder (Jasper Studio), marketing-trained Agents, a context layer called Jasper IQ and tools such as Grid and Image Suite to help organizations plan, generate and optimize on-brand content across channels at scale.

How much does Jasper cost?

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Jasper currently offers a Pro plan starting at $59 per seat per month when billed annually (or $69 per seat on a monthly subscription) and a Business plan with custom pricing based on requirements. The Pro plan includes one seat, core Apps and limited Brand Voices, Knowledge assets and Audiences, while Business adds advanced Apps, Jasper Studio, access to Agents, unlimited Brand Voices and Knowledge, API access and enterprise governance. A 7-day free trial is available for the Pro plan.

What are the main features of Jasper?

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Key Jasper features include the Canvas workspace for multi-channel content creation; Jasper Studio for building custom AI Apps and workflows; Jasper IQ to centralize brand voice, style, audiences and company knowledge; marketing-focused Agents for SEO, personalization and research; the Grid spreadsheet-style interface for bulk content; Jasper Chat and the Marketing AI Editor; an Image Suite for text-to-image generation; 90+ prebuilt Apps/templates; the Jasper Everywhere browser extension; and enterprise-grade governance, security and API access.

Who are Jasper's main competitors?

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Jasper's primary competitors in the AI writing and marketing content space include Writer (Writer.com), Copy.ai, Grammarly Business, Anyword and Writesonic, as well as more general-purpose AI assistants like ChatGPT or Gemini that some teams use for ad hoc content creation.

Is Jasper good for small businesses?

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Jasper can be valuable for small businesses that produce a steady volume of marketing content and want to maintain a consistent brand voice across blogs, ads, social posts and emails. However, its pricing and enterprise-focused capabilities are often best justified when a team uses the platform heavily and takes advantage of its brand controls, workflows and integrations. Very small or infrequent users who only need occasional copy may find lower-cost or free tools sufficient.

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