Jellyfish is an integrated global digital marketing and media partner that combines agency services, technology, consultancy and training for brands in nearly 50 countries. As part of The Brandtech Group, Jellyfish focuses on reinventing marketing using generative AI, advanced data capabilities and full‑funnel media to help progressive brands "move faster, smarter, together." The company should not be confused with the separate engineering intelligence software vendor Jellyfish (jellyfish.co), which serves a different market. jellyfish.com Jellyfish was founded in 2005 and has grown to almost 2,000 employees (“Jellies”) across roughly 38 offices worldwide, with its global headquarters in London and major hubs in the US, EMEA, APAC and Latin America. hk.linkedin.com Over the years it has evolved from a performance marketing shop into a full‑service digital partner spanning media planning and buying, creative, analytics, commerce, cloud, CRM and extensive training programs.
A defining aspect of Jellyfish’s offer is its proprietary AI- and data‑driven technology stack. This includes its AI-powered media in‑housing platform (often referred to in the trade press as Agentic or the Media Ops Agent), which automates media research, evaluation, content strategy and activation and is designed to let brands bring more of their media operations in‑house while relying on Jellyfish’s systems and expertise. jellyfish.com On top of this media operating system, the firm has developed tools such as AI Studios for rapid content production in partnership with generative AI platform Pencil, Now Next Soon for AI-driven media scenario modeling and marketing mix modeling, J+ Bidding for real‑time budget optimization, Share of Model for measuring brand presence in large language models, and Social Agents for autonomous AI‑assisted social marketing insights. jellyfish.com
Jellyfish is also deeply embedded in the adtech and martech ecosystem. It holds advanced certifications across Google Marketing Platform and Google Cloud, is an Amazon Ads partner with award‑winning case studies, and is a certified partner for Salesforce Marketing Cloud, Braze, Adobe Campaign, Adobe Analytics, Bloomreach Engagement and other leading CRM and analytics platforms. jellyfish.com Through its Jellyfish Cloud unit, the company designs and operates cloud-enabled marketing infrastructure, integrating data, AI and platforms into bespoke architectures for global brands. jellyfish.com Additionally, Jellyfish runs a substantial training business, offering public and private courses on Google Marketing Platform, analytics, SEO, paid media, creative and AI with transparent per‑course pricing.
In June 2023 The Brandtech Group completed its acquisition of Jellyfish, building on an earlier majority stake held by French group Fimalac and positioning Jellyfish as a core pillar of Brandtech’s AI-led marketing services portfolio. mediapost.com Today Jellyfish works with more than 500 brands including Google, Netflix, Amazon, Uber, Bissell, UGG and other global enterprises, and is frequently recognized by Google, Amazon Ads and industry rankings for its innovation in media efficiency, measurement and AI-driven marketing. martechrecord.com
