JustCall

The all-in-one business communication platform to grow your business.

Dialers & VOIP
★★★★☆ 4
2016 Founded
51-200 Employees
6,000+ Customers
Palo Alto, CA, USA Headquarters
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Quick Facts

✓ Free Trial
Website
justcall.io →
Starting Price
29
Pricing Model
tiered
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About JustCall

JustCall is a cloud-based business communication platform from SaaS Labs that unifies voice calls, SMS, MMS, WhatsApp, email, and AI into a single workspace for customer-facing teams. Founded in 2016 and headquartered in Palo Alto, California, the product is used by more than 6,000 businesses worldwide to power sales, support, and customer success conversations across 70+ countries. bt.linkedin.com

The platform started as a modern alternative to legacy phone systems for SMBs, making it easy to buy virtual phone numbers, route calls through IVR menus, record conversations, and log activity into popular CRMs. Over time, JustCall has expanded into a full AI communication suite that includes multi-line sales dialers, conversation intelligence, real-time agent assist, and rich analytics dashboards so leaders can coach their teams and optimize performance. livemint.com

JustCall is part of the broader SaaS Labs portfolio, which has raised approximately $73.2M across multiple funding rounds led by investors such as Peak XV Partners (formerly Sequoia Capital India), Base10 Partners, and Eight Roads Ventures. This backing has allowed the company to scale globally with a fully remote, 51–200 person team focused on serving SMB and mid-market customers in North America, Europe, and beyond. techcrunch.com

In the crowded VoIP and dialer market, JustCall positions itself between simple small-business phone systems and heavyweight contact center suites. It differentiates through a strong ecosystem of 100+ native integrations, AI features that work out-of-the-box for both voice and SMS, and transparent per-user pricing that includes generous calling and transcription bundles, making it attractive to growing revenue teams that want enterprise-grade capabilities without enterprise-level complexity.

Key Features

Cloud business phone system - Inbound and outbound VoIP calling with local, mobile, and toll-free numbers in 70+ countries.

Multi-channel messaging - Centralized SMS, MMS, and WhatsApp inboxes so teams can manage text conversations alongside calls.

Sales dialer suite - Power, predictive, and multi-line dialers with local presence, queue callback, and automated list dialing to boost connect rates.

AI voice agents - 24/7 virtual agents that answer calls, qualify leads, handle FAQs, and route conversations to humans when needed.

Conversation intelligence - Automatic call transcription, AI-generated summaries, moment detection, and sentiment analysis for every call.

AI coaching and agent assist - Real-time guidance, call scoring, and coaching comments to ramp reps quickly and standardize talk tracks.

IVR and smart call routing - Drag-and-drop IVR menus, time-based routing, and automated call distribution to get callers to the right agent.

Call recording and monitoring - Call recording, live listening, whisper, and barge-in controls to supervise and improve agent performance.

Advanced analytics and reporting - Real-time dashboards and historical reports on call volumes, queues, agent performance, and outcomes.

Messaging automation - SMS workflows, bulk SMS campaigns, SMS bots, and SMS Copilot for AI-assisted copy to scale outreach.

Shared inboxes and collaboration - Shared phone numbers and team inboxes for calls, SMS, and WhatsApp to coordinate responses across teams.

CRM & helpdesk integrations - 100+ native integrations for automatic call/SMS logging, screen pops, and workflow automations inside your CRM or ticketing tool.

Number management and porting - Purchase or port in numbers, assign them to teams, and manage permissions and routing from a central admin console.

APIs and webhooks - REST APIs and webhooks to embed calling and messaging into custom apps or trigger external automations.

Pros & Cons

👍 Pros

  • Easy to set up and use, with most teams able to start making calls and sending SMS within hours and minimal IT support. g2.com
  • Strong native integrations with major CRMs and helpdesks like Salesforce, HubSpot, Pipedrive, Zendesk, and Freshdesk, including click-to-call and automatic activity logging. justcall.io
  • Combines voice, SMS, WhatsApp, and AI features (transcription, summaries, sentiment, coaching) in one platform, reducing the need for multiple tools. justcall.io
  • Responsive, 24/7 support team that many customers praise for fast troubleshooting and willingness to jump on screen shares. trustpilot.com
  • Transparent per-user pricing with generous bundled minutes and transcription, often viewed as good value relative to more expensive CCaaS platforms.
  • Mobile and desktop apps plus a Chrome extension allow agents to work from anywhere while keeping call and SMS history synced. help.justcall.io
  • AI voice agents and SMS automations help small teams provide 24/7 coverage and handle basic inquiries without additional headcount. justcall.io

👎 Cons

  • Users frequently report call quality issues such as dropped calls, audio lag, and choppy connections, especially under poor network conditions or heavy usage. g2.com
  • The interface and reporting can feel cluttered or unintuitive, and some admins find advanced configuration (e.g., complex IVRs, integrations) harder to navigate. g2.com
  • Mobile app stability and feature parity lag behind the web and desktop experiences for some users, with occasional sync delays. trustradius.com
  • Technical glitches and bugs (e.g., with analytics, SMS deliverability, or integrations) are mentioned in a noticeable minority of reviews. capterra.com
  • Some customers cite billing confusion, strict two-seat minimums, and perceived high costs at Pro/Pro Plus tiers compared with lighter-weight competitors. help.justcall.io

User Reviews

G2
4.3
★★★★☆
Capterra
4.2
★★★★☆
TrustRadius
7.1
★★★★★

Integrations

Salesforce HubSpot Pipedrive Zoho CRM monday.com ActiveCampaign Zendesk Freshdesk Zoho Desk Help Scout Intercom Copper Keap HighLevel Outreach Apollo.io Slack Zapier OnePageCRM Nutshell

Best For

Company Size

smb mid-market enterprise

Industries

Real Estate Healthcare Education Financial Services Retail & E-commerce Technology

Use Cases

Outbound sales calling and high-velocity prospecting with multi-line dialers. Inbound customer support and virtual contact centers with IVR and smart routing. Appointment setting, lead qualification, and follow-up sequences powered by SMS and voice. Multi-channel customer engagement via SMS, MMS, and WhatsApp from shared inboxes. AI-powered virtual receptionist and after-hours coverage using AI voice agents. Remote and distributed team telephony with global numbers and softphone apps.

FAQ

What is JustCall?

+

JustCall is an AI-powered cloud communication platform that combines business phone, SMS/MMS, WhatsApp, and automation tools in one interface. It lets teams buy local or toll-free numbers in 70+ countries, route calls via IVR and queues, run power and predictive dialers, and automatically log every interaction into CRMs and helpdesks like Salesforce, HubSpot, Pipedrive, Zendesk, and Freshdesk. On top of core telephony, JustCall layers conversation intelligence, coaching, and AI voice agents so sales, support, and success teams can handle more conversations with greater consistency and insight. justcall.io

How much does JustCall cost?

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JustCall uses a tiered per-user pricing model. In the US and Canada, Team starts at about $29 per user per month billed annually (higher on monthly billing), Pro at $49, and Pro Plus at $89, all with a two-user minimum. A Business plan with custom pricing and higher minimum seats is available for larger teams that need SSO, higher limits, SLAs, and a dedicated success manager. All plans include a 14-day free trial and bundled calling, SMS, and transcription allowances, subject to fair usage policies. justcall.io

What are the main features of JustCall?

+

Key JustCall features include a cloud business phone system with local, mobile, and toll-free numbers; multi-channel messaging across SMS, MMS, and WhatsApp; 3-in-1 sales dialers (power, predictive, multi-line); IVR menus and smart call routing; call recording and live monitoring; advanced analytics and dashboards; AI transcription, summaries, sentiment analysis, and call scoring; AI voice agents and SMS bots; and 100+ integrations with CRMs, helpdesks, and collaboration tools. Developer APIs and webhooks are available for custom workflows. justcall.io

Who are JustCall's main competitors?

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JustCall commonly competes with other cloud phone and sales dialer vendors such as Aircall, Dialpad, CloudTalk, and OpenPhone, as well as broader UCaaS and CCaaS platforms like RingCentral, Nextiva, and Talkdesk. The right alternative depends on whether you prioritize AI and SMS automation, deep CRM integrations, outbound dialing power, or enterprise-scale contact center features. trustradius.com

Is JustCall good for small businesses?

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Yes. JustCall was originally built for SMBs and remains well suited to small and growing teams that need a modern phone and SMS system without heavy IT overhead. The two-user minimum and per-seat pricing make it accessible for small teams, while baked-in CRM integrations, sales dialers, and AI features help them punch above their weight. However, solo users or very price-sensitive micro-businesses may find the minimum license requirement and feature depth more than they need. techcrunch.com

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