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Keap

Put Your Business Growth on Autopilot

CRM 3.8 (154 reviews)
2001 Founded
501-1000 Employees
200,000+ users Customers
Chandler, AZ, USA Headquarters

Quick Facts

✓ Free Trial
Website
keap.com →
Pricing Model
tiered
Free Trial
14 days
Company Type
acquired
Business Type
Software company, E-commerce service, Internet marketing service
Verified on Google View →

About Keap

Keap is a small business–focused CRM and marketing automation platform that helps entrepreneurs and growing companies organize their customer data, automate follow-up, and streamline sales and payments. Formerly known as Infusionsoft, the company pioneered all‑in‑one CRM and automation for small businesses and continues to focus on service-based SMBs that want to move beyond basic email tools and spreadsheets. Keap’s platform brings CRM, email and text marketing, sales pipeline management, appointment scheduling, invoicing, and online checkout together in one subscription, reducing the need to juggle multiple point solutions.

Founded in 2001 in Arizona, Keap has spent over two decades refining a system tailored to how small businesses actually operate. Contacts, companies, tasks, forms, deals, email engagement, and purchase history all live in a unified database. On top of that foundation, Keap layers powerful automation through visual builders and AI assistants so users can design campaigns that capture leads, score them based on behavior, trigger personalized emails and texts, assign tasks, and move deals through a pipeline without constant manual work. The company pairs its product with structured onboarding and coaching packages designed to help non-technical teams launch meaningful automations quickly.

Keap’s positioning in the CRM market is as an "automation-first" alternative to lighter SMB CRMs and heavyweight enterprise suites. Compared with tools like Pipedrive or basic versions of HubSpot CRM, Keap generally offers deeper built-in automation, payments, and lifecycle marketing tools. At the same time, it aims to remain more accessible to small teams than enterprise platforms such as Salesforce, offering curated integrations, a native mobile app, and prebuilt automation templates. Its Zapier integration and open API extend the platform to thousands of other apps when customers outgrow the native catalog.

In October 2024, Keap was acquired by Thryv Holdings and now operates as "Keap, a Thryv, Inc. brand," while continuing to serve over 200,000 users worldwide. The Thryv acquisition is intended to strengthen Keap’s go‑to‑market and expand its reach among local service businesses, while keeping Keap’s product roadmap focused on small-business CRM, automation, and integrated payments. Keap remains a distinct product line within Thryv’s portfolio and is still marketed primarily to founders, coaches, agencies, and service providers that want serious automation without adopting a full enterprise stack.

Key Features

CRM and contact management - unified contact and company records with custom fields, tagging, lists, and saved searches.

Sales pipelines - visual drag-and-drop pipelines with pipeline automation to move deals and trigger follow-up at each stage.

Marketing automation - visual automation builder and Easy Automations to trigger emails, tasks, and tags based on customer behavior.

Email marketing - broadcasts, newsletters, and 1:1 emails with templates plus AI Content Assistant to help write copy.

Text marketing and business line - SMS campaigns, 1:1 texts, and a dedicated business phone line for calls and texts (US & Canada).

Landing pages and multi-page funnels - hosted landing pages, forms, and multi-step funnels to capture and convert leads.

Quotes, invoices, and checkout forms - send quotes, one-time and recurring invoices, and customizable checkout forms with order bumps and promo codes.

Integrated payments - native payments (US) plus third-party processors like PayPal, Stripe, and Eway for one-time and recurring payments.

Appointment scheduling - shareable booking links with Google and Outlook calendar sync and automated confirmations and reminders.

Lead scoring and segmentation - score leads based on activity and use tags, lists, and filters for granular targeting.

Reporting and analytics - reporting hub, ROI and funnel reports, and an email deliverability health dashboard.

Mobile app - iOS and Android apps for managing contacts, tasks, appointments, calls, texts, and invoices on the go.

AI Automation Assistant - uses templates and AI to generate entire campaigns and workflows in minutes.

Google reviews and internal forms - automatically request Google reviews and use internal forms to streamline service workflows.

Open API and webhooks - REST API, webhooks, and native Zapier integration for custom integrations and advanced workflows.

Best For

Company Size

smb mid-market

Industries

Professional Services Consulting and Coaching Marketing and Creative Agencies Home and Local Services Health, Wellness and Fitness Real Estate

Use Cases

Marketing automation and drip campaigns Lead capture and lead nurturing Sales pipeline and opportunity management Appointment scheduling and client onboarding Email and SMS marketing Invoicing, online checkout, and subscription billing

FAQ

What is Keap?

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Keap is an automation-first CRM and marketing platform designed for small and midsize businesses. It combines contact and company records, sales pipelines, email and text marketing, appointment scheduling, quotes, invoices, online checkout, and reporting in a single subscription. The goal is to automate repetitive follow-up and administrative work so small teams can focus on serving clients and closing deals.

How much does Keap cost?

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Keap uses a usage-based, tiered pricing model that scales with the number of contacts and users in your account. As of late 2025, Keap's pricing starts at about $299 per month for the full platform, with costs increasing as you add more contacts and user seats. New customers are also required to purchase an implementation package, with onboarding options starting around $1,500. A 14-day free trial is available, but there is no ongoing free plan.

What are the main features of Keap?

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Core Keap features include CRM and contact management, visual sales pipelines, advanced marketing and sales automation, email broadcasts and newsletters, SMS marketing and a dedicated business phone line, landing pages and forms, quotes, invoices and recurring payments, online checkout forms with order bumps and promo codes, appointment scheduling, detailed reporting and dashboards, a mobile app for iOS and Android, and an open API plus native Zapier integration for connecting thousands of other apps.

Who are Keap's main competitors?

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Keap's main competitors in the small-business CRM and marketing automation space include HubSpot CRM & Marketing Hub, ActiveCampaign, Zoho CRM, and Pipedrive. Depending on the use case, other alternatives like Thryv, Constant Contact, or Mailchimp with add-on CRM features may also be considered. Buyers often compare these platforms on automation depth, ease of use, pricing, and ecosystem integrations.

Is Keap good for small businesses?

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Yes, Keap is built specifically for small businesses and entrepreneurs, especially service-based companies that rely on follow-up, appointments, and repeat relationships. It can be very effective for owners who are ready to systematize their marketing and sales with automation. However, the product is more complex and expensive than basic CRMs, and the required onboarding fees mean it's best suited to small businesses with at least a modest budget and the willingness to invest time in setup and training.

Customer Reviews

3.8 out of 5
Based on 154 Google reviews
5★
98
4★
10
3★
5
2★
3
1★
38
View on Google
Christopher Schlierman

Christopher Schlierman 🏅

a month ago

Drove to their office to invite them to a free business networking event out of respect for friends who worked here…. Apparently only staff can enter then I tried calling and waiting on hold 20 minutes in the sales queue. Extremely disappointed.

Sem

Sem 🏅

2 months ago

Great!

Anastasia Sarita Dewi

Anastasia Sarita Dewi 🏅

2 months ago

Absolutely unacceptable. This company runs on deceptive and predatory practices. We were tricked into paying for a service we never used, with manipulative policies designed to trap customers. There was no clear communication, no accountability, and zero willingness to help. It feels like their business model relies on confusing users and charging them unfairly. This is not just bad service — it’s unethical. Avoid at all costs. . Trying to cancel online is impossible. . Terrible customer experience. We were misled by unclear terms and forced to pay for something we didn’t even use. The policies feel like a trap, and support was unhelpful. Definitely not recommended.

Wanandi Kartawinata

Wanandi Kartawinata 🏅

2 months ago

Shocking and unethical. We were completely blindsided by this company’s hidden terms and forced to pay for something we never used. The cancellation process is a trap, designed to make it as hard as possible to stop being charged. This isn’t just poor service — it’s a scam in disguise. We feel cheated and deeply disappointed. Do not trust this company.

Eric Mortimer

Eric Mortimer 🏅

6 months ago

this is the most difficult company to deal with in the world. I was trapped with them for approximately 15 years and then impossible to deal with right up to the end strongly advise picking any other company other than Infusionsoft/keep.. Overpriced and slimy right up to the end

Shellee Howard

Shellee Howard 🏅

7 months ago

This is a nightmare company! They are charging me yearly and monthly at the same time! I can not get anyone to fix it. I have been trying since January, and they will not respond to my written requests or phone calls. They even denied it when I tried to fix it via credit card. The worst customer service.

An Oasis of Healing

An Oasis of Healing 🏅

10 months ago

We have been using Keap for about 15 years. The last couple of years, Keap has not kept up with the advances in technology and their system is out of date. Their reCAPTCHA is an old version which does not protect us from getting spammed and they won't update it. We have called customer support multiple times and they give us the run around or blame it on our website. We updated everything and still the problem exists. Now since Google did an update on Friday and they are still using version 3 of the reCAPTCHA we are getting up to 30 spam emails per day in our system. They tell us to go through them, check them out to be sure they are valid or not, then tag them, so they can be deleted. Like we have resources to do that because it is not that simple? The time and cost in labor is ridiculous given that we are paying them for a platform that should not allow this in the first place. Infusionsoft/Keap is NOT taking any accountability or responsibility for the inadequacies of their platform for which we pay really good money. We will be looking for an alternative CRM for our business.

T M

T M 🏅

10 months ago

I gave Keap a chance for many years and things just got worse with so many technical changes. It was like starting over. Trying to cancel online is impossible. They want you to set an appointment to "discuss." Then they charge you for the delay they cause by failing to give you an option to cancel the monthly subscription on time ahead of next billing cycle. There are many reviews with the same issue. Buyer beware.

Nguyen Minh Tam

Nguyen Minh Tam 🏅

a year ago

Charging fees without reason, stalling to avoid chargebacks, Terrible! I used this service for over a year. After my card expired and I didn't make payments for 2 months, my account EEE533 was closed. I asked them to reopen my account and restore the data. I agreed to pay the outstanding amount for those 2 months and accepted that I might not recover the data. Later, as you know, my account couldn't be restored, and I accepted that. But the problem is, even though I no longer had a Keap account, they still charged me $178 from card number 452******2975 in the following month when I wasn’t using their service. After sending multiple emails, they told me a Partner Success Manager would contact me, but the strange thing is, why do I have to deal with someone else when Keap is the one charging my fee? And another thing, this Partner Success Manager scheduled meetings during the hours when I’m asleep. After sending more emails, I didn’t receive any further information. The service is truly terrible, charging fees for no reason. Be careful with your money when using Keap's services. This is a sincere warning from someone who has used their service.

Mike Archer

Mike Archer 🏅

2 years ago

There are many, much better options in the market now than to lower your standards and use Keap at this point. Here are some of my experiences and why I won't be recommending them in the future. I was a certified Keap partner. I went through the training, passed the "test" and all that. I knew the system inside and out. #1. I was personally on Keap Pro and it's very buggy and hard to use. Not a lot of intuitive features once you get past the basics. For example, until recently setting up a form on a landing page with Wordpress was a pain. The "official" Keap WP plugin (last I checked) hadn't been updated for over 3 years so we even bothered to try using that. #2. Overall, the software is slow and often times out when doing simple tasks like retrieving records. #3. I didn't get a whole lot out of the partnership because I didn't sell any apps. Honestly, I didn't try that hard but even if I did, I'd probably feel bad for setting up a client on the same software I personally hated using. #4. When I had decided I was done with Keap and I went to export my contacts from the system, but I couldn't take my 2 years worth of notes with me as they weren't included in the export. No way to export them. I contacted support and they said that "feature" wasn't included. Seriously?! That's THE MOST important part of having a CRM is the history you have recorded with your clients. That was really the last straw. How could something so simple be overlooked? #5. They recently increased their pricing. Increasing the price on something I already didn't like and hadn't seen any real updates in 2 years...yeah, no thanks. #6. The cancelation policy: In order to cancel your monthly subscription, you're required to call customer service during normal business hours. Is it still 1995?! What a joke! How many SaaS companies these days require you to CALL customer service to cancel your online subscription. I'm pretty sure it's almost zero. #7. Billing policy: If you don't read the fine print (my bad, I didn't read it and I guess that's my fault for assuming a modern company wouldn't try to rip off their clients). If you don't cancel your subscription (ie Call Customer Service) within 10 days of the billing cycle you get billed for another month and Keap gets a free bucket of cash. How convenient! What is the point of this? There's literally no reason to require 10 days to cancel a CC transaction. None. This is an archaic policy that needs to die. This company is still stuck in the past and not worth the trouble.

Kristen M

Kristen M 🏅

2 years ago

Liked the software when we began using it. Then we ran into several issues with functionality. We reached out to customer service several times and issues still occurred. Finally, decided we had to cancel services. Which they force you to call and make you listen to their sales pitch on why you shouldn't cancel. Since finally canceling well over a year, they now send a letter through a collection agency for $140. Until receiving a letter they never informed us of any outstanding balance.

Michael Peterson

Michael Peterson 🏅

3 years ago

We tried this CRM for my business. There are several issues with the platform. We addressed the issues and they don't care that their system has several problem (over 30)., They do not care to fix the issues and the sales person and customer service is not good. Save your time and do not use this system until they can fix the issues.

Gleb Gomberg

Gleb Gomberg 🏅

3 years ago

Twice made a request to account representative to close the account. No response from KEAP other than they still continue to charge the credit card. Now going through banking dispute.. just a horrible experience..

O'Canada Soapworks Inc

O'Canada Soapworks Inc 🏅

3 years ago

Worst company i have ever worked with. Be very careful to sign with Keap as once you are signed in and start paying monthly fees, you cannot get out of it. They will take monthly amounts out of your account even after you have left. If you have a choice, go with another company for your broadcasts and whatever else you may find out there, but certainly not KEAP, as they just KEEP taking fees out of your account & will not stop, even after many calls and emails to cancel the account.

DSR

DSR 🏅

Edited 3 years ago

Not impressed at all. started a contract them for a promo rate and every month theyve been charging us the regular rate and then received a cancellation notice that services were terminated before we ever really moved our CRM over to them. Major waste of our time. 10/7/2022 edit / response to reply. I dont know how many client business's you have starting with DSR. we had already received the refund thru a credit card dispute and we were sent to collections by keap. for breaking the contract. Now the collection company stopped responding after showing them the cancelation email sent by keap.

OVS Knife Co.

OVS Knife Co. 🏅

4 years ago

Hubspot can do everything better.

the Digital Dutchess (Krista Bakker)

the Digital Dutchess (Krista Bakker) 🏅

4 years ago

Keap is amazing. It helps me automate the dull parts of my business, so that I can focus on what I love to do.

John Borelli Approved!

John Borelli Approved! 🏅

4 years ago

To Keap, or not to Keap... Keap has been and continues to be a mainstay of support, automation and simplification in business. There isn't anything out there that I've seen that has the customizability many need to fill in the little holes in business, the simplicity to make it quick and easy to use, and the support to come to the rescue when I need help.

Renée Boudakian

Renée Boudakian 🏅

4 years ago

As an entrepreneurial small business, you need a robust and agile software to function as the tech backbone of your business - and Keap checks all the boxes! Bar none the best tool to help you capture and convert leads, get paid faster, make more money, and stay organized. This software continues to innovate with new features that blend ease-of-use with power so that entrepreneurs can start, grow, and scale their businesses with Keap.

Tina Brinkley Potts

Tina Brinkley Potts 🏅

4 years ago

Keap is an amazing sales and marketing automation software. Because it has so many easy to use features, you can save money and reduce the amount of software you use when you use Keap.

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