KickFire

Tap into your website's Invisible Pipeline™ to uncover in-market B2B buyers before your competitors do.citeturn2search1turn1search11

Intent Data Providers
★★★☆☆ 2.9
2005 Founded
11-50 Employees
1,000+ Customers
San Jose, CA, United States Headquarters
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Quick Facts

✓ Free Trial
Website
kickfire.com →
Starting Price
unknown
Pricing Model
custom
Free Trial
unknown days
Company Type
acquired
Social
LinkedIn Twitter/X

About KickFire

KickFire (VisiStat, Inc. doing business as KickFire) is a Silicon Valley-based provider of first-party intent data and IP address intelligence for B2B sales and marketing teams. Founded in 2005, the company built a proprietary IP-to-company identification technology called TWIN Caching® that systematically analyzes and maps hundreds of undecillion IP addresses to accurate company firmographics such as industry, revenue, employee count, and location.citeturn15search4turn15search6turn22search7

Originally known for the VisiStat web analytics product line, the business rebranded to KickFire in 2016 to align its corporate identity around IP address intelligence and account identification.citeturn14search1 Over time KickFire released a suite of offerings including LIVE Leads (account-level website visitor identification), KickFire SPARK (free watchlist-based intent alerts), KickFire for Google and Adobe (analytics integrations), Prospector (a Chrome-based sales prospecting tool), and a family of premium and free APIs for IP-to-company, domain-to-IP, IP geolocation, and data enrichment.citeturn0search3turn21search9turn10search1turn2search8

In September 2021, IDG Communications (now Foundry) acquired KickFire and integrated its first-party intent data into the broader Foundry Intent product, which combines KickFire’s IP-based signals with other sources such as LeadSift and Foundry’s own media and event properties.citeturn12search1turn12search3turn12search4 The KickFire brand continues to be used for the IP intelligence and API layer and for SPARK, while account-level intent and activation at scale are positioned under the Foundry Intent banner on G2 and in the market.citeturn7view0turn1search9turn10search0

As of mid-2025 the legacy LIVE Leads platform has been formally discontinued, with customers encouraged to work with Foundry support to migrate their tracking tags and data workflows.citeturn21search1 KickFire’s IP intelligence nonetheless remains a core component of Foundry’s martech stack and is embedded in partner platforms such as RollWorks and G2 for enhanced account identification and first-party intent enrichment.citeturn1search1turn1search8turn1search6

Key Features

IP-to-Company identification - translates website visitor IP addresses or domains into rich company profiles including name, industry, employee range, revenue band, and location.ue0c4citeue0c2turn10search1ue0c2turn4search3ue0c2turn22search7ue0c5

First-party intent data - analyzes on-site behavior to surface accounts showing buying interest so sales and marketing can prioritize high-intent visitors earlier in the funnel.ue0c4citeue0c2turn1search11ue0c2turn10search1ue0c2turn0search9ue0c5

Account-level website visitor tracking - historically via LIVE Leads (now migrated into Foundry offerings) to reveal the ~98% of visitors who don't fill out a form and connect them to campaigns and pipelines.ue0c4citeue0c2turn10search1ue0c2turn21search1ue0c5

KickFire SPARK watchlists & alerts - free, tag-based product that lets users upload target account lists and receive real-time alerts when those accounts visit the website or show increased engagement.ue0c4citeue0c2turn14search6ue0c2turn21search7ue0c5

Google Marketing Platform integration - deep integration with Google Analytics, Google Ads, Optimize and Data Studio to append company data, build custom audiences, retarget visitors, and adjust bids based on firmographics and engagement.ue0c4citeue0c2turn1search5ue0c2turn2search5ue0c2turn21search9ue0c5

Adobe Experience Cloud integration - enrichment for Adobe Analytics and Adobe Target to power B2B account reporting and personalized web experiences.ue0c4citeue0c2turn0search0ue0c2turn21search8ue0c5

Developer APIs - premium endpoints (Company, Domain-to-IP, IP-to-Geo, MyAPI, usage) and free utilities (IP detection, IP-to-country, company logo, company name-to-website, postal/area code to geo) for embedding IP intelligence into apps and data pipelines.ue0c4citeue0c2turn0search3ue0c2turn2search9ue0c2turn4search4ue0c5

MyAPI custom enrichment - allows customers to append their own first-party attributes (e.g., account tier, owner, watchlist) into KickFire's Company API responses and analytics integrations for richer segmentation.ue0c4citeue0c2turn2search6ue0c2turn4search2ue0c5

ABM and campaign analytics - measures which companies, industries, and segments are responding to digital campaigns across channels and ties account engagement back to revenue outcomes.ue0c4citeue0c2turn1search11ue0c2turn2search5ue0c2turn10search9ue0c5

Lead scoring and account prioritization - scores accounts based on visit frequency, depth of engagement, and alignment with ICP, with watchlists and alerts to help reps focus on the best opportunities.ue0c4citeue0c2turn10search1ue0c2turn1search2ue0c2turn4search7ue0c5

Website personalization enablement - passes firmographic and intent attributes into tools like Google Optimize, Adobe Target, and Sitecore so marketers can dynamically adjust navigation, CTAs, and content per visiting account.ue0c4citeue0c2turn1search5ue0c2turn21search9ue0c2turn22search0ue0c5

CRM and marketing automation enrichment - syncs account-level data into CRMs and MAPs to enrich leads, opportunities, and campaigns, improving routing, scoring, and reporting.ue0c4citeue0c2turn22search4ue0c2turn10search2ue0c2turn10search9ue0c5

Company Logo & utility APIs - provides programmatic company logo retrieval and other small-footprint enrichment endpoints for use in applications and reporting.ue0c4citeue0c2turn0search3ue0c2turn1search9ue0c5

High-quality, normalized data - combines automated IP analysis with human data integrity specialists, ISO-aligned normalization, and confidence scoring to reduce noise and deliver reliable firmographics.ue0c4citeue0c2turn22search7ue0c2turn15search6ue0c5

Pros & Cons

👍 Pros

  • Accurate first-party intent and IP-to-company matching that reveals which accounts are visiting and engaging with your website.ue0c4citeue0c2turn1search11ue0c2turn22search7ue0c2turn11view0ue0c5
  • Generally easy implementation and intuitive UI, with typical time-to-value around one month according to G2 reviewers.ue0c4citeue0c2turn7view0ue0c2turn8search0ue0c5
  • Very helpful for building targeted account lists, lead scores, and prioritized prospect views based on engagement and fit.ue0c4citeue0c2turn10search1ue0c2turn21search7ue0c2turn8search0ue0c5
  • Strong ecosystem of integrations with CRMs, marketing automation tools, chat platforms, and analytics suites including Salesforce, HubSpot, Marketo, Google, Adobe, Drift and others.ue0c4citeue0c2turn10search2ue0c2turn22search4ue0c2turn21search9ue0c2turn22search5ue0c5
  • Responsive and knowledgeable customer support and customer success teams, frequently praised in case studies and reviews.ue0c4citeue0c2turn10search5ue0c2turn22search5ue0c2turn8search0ue0c5

👎 Cons

  • Some users report difficulties or extra effort required to configure and maintain certain integrations and data flows.ue0c4citeue0c2turn8search0ue0c2turn7view0ue0c5
  • The user interface and overall UX are viewed by some reviewers as dated and in need of more frequent product updates and visual refreshes.ue0c4citeue0c2turn8search0ue0c5
  • Pricing can be relatively expensive for small businesses compared with lighter-weight visitor identification tools, and KickFire focuses on account-level rather than contact-level identification.ue0c4citeue0c2turn10search6ue0c2turn0search8ue0c2turn21search4ue0c5

User Reviews

G2
4.3
★★★★☆
Capterra
0.0
☆☆☆☆☆
TrustRadius
9.0
★★★★★

Integrations

Salesforce HubSpot CRM Microsoft Dynamics 365 SugarCRM Zoho CRM ConnectWise CRM Marketo Salesforce Pardot Outreach.io ActiveCampaign Mailchimp Constant Contact Campaign Monitor SendGrid Integrate Slack Google Analytics Google Ads Google Tag Manager Adobe Analytics & Adobe Target Drift Sitecore Experience Platform

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology & IT Services B2B Media & Marketing Professional Services & Consulting Manufacturing & Industrial Real Estate and Business Services

Use Cases

Account-based marketing and sales orchestration Website visitor identification and first-party intent scoring Ad retargeting and bid optimization in Google Ads Website and landing page personalization Lead enrichment and routing in CRM and MAP Sales prospecting and account prioritization

FAQ

What is KickFire?

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KickFire is a B2B first-party intent data and IP address intelligence platform that identifies the companies behind anonymous website visitors and enriches sales and marketing systems with firmographic and behavioral data. Its TWIN Cachingu00ae technology maps IP addresses to company records and surfaces account-level intent signals that can be used for account-based marketing, advertising, website personalization, and sales prioritization.ue0c4citeue0c2turn15search6ue0c2turn22search7ue0c2turn0search9ue0c5

How much does KickFire cost?

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KickFire uses a custom, usage- and solution-based pricing model. The public pricing page groups offerings by solution - such as KickFire for Google and Adobe, premium APIs, and SPARK - and generally instructs prospects to contact sales for a quote based on website volume and use case. SPARK and the Prospector Chrome extension are available in free tiers, while enterprise deployments of APIs and analytics integrations are priced by volume and requirements.ue0c4citeue0c2turn0search0ue0c2turn14search6ue0c2turn2search8ue0c2turn10search9ue0c5

What are the main features of KickFire?

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Key KickFire capabilities include IP-to-company identification with rich firmographics, first-party intent scoring from website behavior, SPARK watchlists and real-time alerts, integrations into Google and Adobe analytics stacks, CRM and marketing automation enrichment, developer-friendly APIs (premium and free), and support for ABM, retargeting, personalization and campaign attribution use cases.ue0c4citeue0c2turn0search3ue0c2turn21search9ue0c2turn10search1ue0c2turn10search2ue0c5

Who are KickFire's main competitors?

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KickFire mainly competes with other website visitor identification, IP intelligence and B2B intent providers such as Lead Forensics, Clearbit, ZoomInfo, Leadfeeder/Dealfront, Demandbase and various smaller IP-data vendors. The Foundry Intent product, which incorporates KickFire data, is frequently compared against these alternatives on G2 in categories like Buyer Intent Data Providers, Visitor Identification and Marketing Account Intelligence.ue0c4citeue0c2turn5search10ue0c2turn6view0ue0c2turn7view0ue0c5

Is KickFire good for small businesses?

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KickFire can be valuable for small B2B companies that drive significant website traffic and run targeted outbound or ABM programs, particularly when they already use tools like Salesforce, HubSpot or Google Analytics. However, some third-party comparisons note that KickFire's enterprise-oriented pricing and account-level focus may feel expensive or less suitable for very small businesses that primarily want inexpensive, contact-level lead lists or simple visitor reports.ue0c4citeue0c2turn10search6ue0c2turn0search8ue0c2turn22search2ue0c5

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