Launch Leads

Opportunity. Accelerated. B2B appointment setting and lead generation.

SDR & Lead Gen Services
★★★★★ 4.5
2009 Founded
101-250 Employees
unknown Customers
Salt Lake City, Utah, USA Headquarters

Quick Facts

Starting Price
unknown
Pricing Model
custom
Company Type
private

About Launch Leads

Launch Leads is a U.S.-based B2B lead generation and appointment-setting company that helps growth-focused organizations build predictable sales pipelines. Founded in 2009 and headquartered in Salt Lake City, Utah, the firm specializes in multi-channel outbound and inbound sales development programs that connect clients with qualified decision-makers. Their services cover the full front end of the sales funnel—from targeted list building and outreach to lead qualification, nurturing, and confirmed appointments on the sales team’s calendar.

The company’s approach combines strategy, research, and disciplined execution. Launch Leads builds hyper-targeted prospect lists aligned to each client’s ideal customer profile, then engages those prospects via phone, email, social, and other channels. Campaigns follow a defined methodology that includes strategic planning, multi-variable testing, performance evaluation, and ongoing optimization. This process is designed to increase appointment quality while protecting brand reputation and improving meeting-to-close rates.

Over more than a decade in business, Launch Leads reports having scheduled 150,000+ sales appointments, supported over 50,000 closed deals, and helped generate more than $5 billion in revenue for clients across SaaS, technology, financial services, healthcare, logistics, and other B2B industries. The company has been recognized on the Inc. 5000 list of America’s fastest-growing private companies and has received multiple Clutch awards for lead generation and sales outsourcing services.

Launch Leads positions itself as a strategic partner rather than a transactional vendor. Clients typically work with a dedicated team that functions as an extension of their internal sales organization, supported by proprietary dialing, data, and reporting tools. Transparent reporting, regular joint strategy reviews, and a qualification guarantee on booked meetings are core to their value proposition, making Launch Leads a fit for companies that want to outsource the SDR function while maintaining control over quality and brand alignment.

Key Features

Full-service B2B appointment setting - research, outreach, qualification, and handoff of sales-qualified meetings to your team.

Multi-channel outbound prospecting - combines phone, email, social, and web touchpoints to engage decision-makers and buying committees.

Rapid inbound lead response - responds to inbound leads in minutes to verify, qualify, and either live-transfer or schedule meetings before interest drops.

Hyper-targeted lead lists - builds custom prospect lists aligned to your ICP, including verified decision-maker data and account-level research.

Lead qualification and scoring - uses agreed qualification criteria and pre-defined questions so only prospects that meet your standards reach sales.

Lead nurturing programs - runs systematic follow-up cadences that keep your brand top-of-mind until prospects are ready to meet.

Dead lead revival - re-engages dormant, stalled, or previously unresponsive leads with new angles and messaging to create fresh opportunities.

Trade show and event lead generation - pre-, during-, and post-event outreach to maximize ROI from conferences, webinars, and trade shows.

Executive Access Method - proprietary methodology focused on creating sales-qualified conversations with stakeholders who can say "yes."

Dedicated client pod - assigns a trained team that sounds like your brand, with custom scripts, objection handling, and messaging.

Transparent reporting & analytics - provides detailed activity, pipeline, and performance reporting to show exactly what's happening in your campaigns.

Multi-variable testing - continuously tests subject lines, messaging, cadences, and channels to improve contact, meeting, and conversion rates.

Quality safeguards & replacement policy - replaces appointments that do not meet the agreed qualification criteria.

Data and research services - enriches and cleanses prospect data, builds new-market lists, and maintains ongoing data quality.

U.S.-based SDR team - all outreach is handled by U.S.-based business development representatives trained on your product and market.

Pros & Cons

👍 Pros

  • Acts as a true partner and extension of the client's team rather than a transactional vendor relationship.
  • Strong communication and feedback loops that help refine messaging and targeting over time.
  • Removes the need for internal reps to cold call so sales teams can focus on running meetings and closing deals.
  • Experienced in complex B2B appointment setting and able to iterate on scripts and outreach strategy to improve results.
  • Delivers a meaningful volume of qualified meetings and pipeline for many clients, with clear reporting on activity and outcomes.
  • Professional and friendly SDRs and leadership team who are perceived as easy to work with.

👎 Cons

  • Mixed feedback on lead quality from some clients, including reports of no-shows and prospects that did not fully match the agreed ICP.
  • Pricing is perceived as relatively high by some reviewers, with monthly retainers and separate onboarding or data fees.
  • Ramp-up can take time for complex or niche offerings while the team learns the product and ideal customer profile.
  • A minority of reviews and complaints cite inconsistent communication and difficulty resolving issues or refunds when campaigns underperform.

User Reviews

G2
4.5
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Client CRM systems Lead management and tracking tools Sales engagement and dialing platforms Marketing automation and email campaign systems Chatbot and real-time chat tools used in clients' funnels Programmatic advertising and retargeting platforms Lead scoring and intent data tools Calendar and scheduling tools used by client sales teams Web lead capture forms and landing pages Project management and collaboration tools for campaign coordination

Best For

Company Size

smb mid-market enterprise

Industries

SaaS and Software Technology & IT Services Healthcare & Life Sciences Financial Services & Fintech Logistics, Transportation & Supply Chain Marketing, Media & Advertising

Use Cases

Outbound B2B appointment setting and pipeline creation Rapid follow-up on inbound demo and contact requests Reviving stalled or unresponsive lead and opportunity lists Accelerating account-based marketing and target-account penetration Maximizing ROI from trade shows, webinars, and events Launching SDR function without building an in-house team

FAQ

What is Launch Leads?

+

Launch Leads is a U.S.-based B2B lead generation and appointment-setting company headquartered in Salt Lake City, Utah. They build and run multi-channel SDR programs that include targeted list building, outbound prospecting, rapid inbound lead response, lead nurturing, and qualification, then deliver confirmed meetings with decision-makers directly to clients' calendars. Their model is designed to act as an extension of a company's sales team so internal reps can focus on running meetings and closing deals instead of prospecting.

How much does Launch Leads cost?

+

Launch Leads uses a custom monthly retainer model rather than fixed, published packages. Pricing is scoped based on factors such as target market complexity, appointment volume goals, data and research requirements, and the mix of outbound, inbound, and revival work. Their pricing page states that they do not publish rates and instead build a proposal after a free needs assessment. Prospective clients should expect a minimum project size in the thousands of dollars per month and should contact Launch Leads directly for an exact quote.

What are the main features of Launch Leads?

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Core features of Launch Leads include full-service B2B appointment setting, multi-channel outbound prospecting, rapid inbound lead response, hyper-targeted lead list building, lead qualification and nurturing, dead lead revival, and trade show and event lead generation. Programs are backed by a defined methodology that emphasizes strategic planning, multi-variable testing, transparent reporting, and a qualification guarantee where meetings that don't meet agreed criteria are replaced.

Who are Launch Leads' main competitors?

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Launch Leads' main competitors are other outsourced SDR and B2B appointment-setting providers such as CIENCE, memoryBlue, Belkins, SalesRoads, and Martal Group, as well as regional or niche agencies that focus on specific industries or geographies. Many of these competitors also offer multi-channel prospecting, data services, and managed SDR teams aimed at creating qualified meetings and pipeline.

Is Launch Leads good for small businesses?

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Launch Leads can be a strong fit for small and midsize B2B companies that sell higher-ticket solutions and need a professional SDR function but don't want to build one in-house. However, because pricing is custom and based on a retainer model with a minimum project size, it may be less suitable for very small businesses, early-stage startups with limited budgets, or companies whose deals are low-value and highly transactional. Those organizations may find self-serve lead generation tools or smaller, niche agencies more cost-effective.

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