Leadfeeder

Turn pageviews into pipeline

Intent Data Providers
★★★★☆ 4.2
2012 Founded
201-500 Employees
50,000+ Customers
Helsinki, Finland Headquarters
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Quick Facts

✓ Free Trial
Website
leadfeeder.com →
Starting Price
99
Pricing Model
usage-based
Free Trial
14 days
Company Type
acquired
Social
LinkedIn Twitter/X

About Leadfeeder

Leadfeeder is a B2B website visitor identification and intent data solution that turns anonymous website traffic into actionable company-level leads. By mapping IP addresses to a proprietary, continuously updated company database, it shows which organizations are browsing your site, what content they consume, and how engaged they are. Sales and marketing teams use these insights to prioritize high-intent accounts and reach out with tailored messaging at the right moment.

The product provides rich behavioral analytics and firmographic enrichment for each identified company, including pages viewed, visit frequency, geography, industry, and company size. Powerful filters, custom feeds, and lead scoring help teams focus on their ideal customer profile, while decision-maker discovery surfaces relevant contacts with job role, seniority and contact details. Native, two-way integrations with leading CRMs and marketing automation platforms ensure that buying signals, visit timelines and contact data are available directly inside existing workflows.

Leadfeeder is particularly strong for European-focused B2B organizations because all data is hosted in the EU and the platform is built around GDPR-first principles. Its IP Enrich API and Connectors APIs extend the same IP-to-company and firmographic data into other applications, enabling use cases in advertising, personalization, analytics and third-party products. A free plan, a 14-day premium trial, and usage-based pricing by the number of identified companies make it accessible from small teams through to larger mid-market deployments.

Founded in Helsinki, Finland in 2012 by Pekka Koskinen, Herkko Kiljunen and Vicent Llongo, Leadfeeder grew to more than 140 employees and tens of thousands of customers before merging with German sales intelligence vendor Echobot in 2022 in a €180M deal backed by Great Hill Partners. The merged company rebranded as Dealfront in 2023, with Leadfeeder continuing as its flagship web visitor identification module. Today, Leadfeeder sits inside the broader Dealfront go-to-market platform, combining website intent data with deep European company and contact intelligence.

Key Features

Website visitor identification - de-anonymizes B2B website traffic into company-level leads using a proprietary IP-to-company database that is refreshed daily.

Firmographic enrichment - appends industry, company size, location and other firmographic attributes to each identified organization.

Visitor behavior analytics - shows detailed visit timelines including pages viewed, visit frequency, time on site and repeat visits for every company.

Lead scoring - automatically scores companies based on page views, visit recency and depth of engagement so sales can focus on high-intent accounts.

Advanced filtering and segmentation - offers 50+ behavioral and firmographic filters to build custom feeds for ICPs, ABM segments and campaign cohorts.

Custom feeds and lists - lets users create persistent feeds and lists (e.g. target accounts, open opportunities, key industries) and monitor their web activity over time.

Real-time alerts and notifications - sends email summaries or instant alerts (and via Slack or CRM tasks when configured) when target companies visit key pages.

Decision-maker discovery - surfaces relevant contacts at visiting companies, with job roles, seniority, location, email addresses, phone numbers and LinkedIn profiles where available.

CRM and marketing automation integrations - provides native, two-way sync with Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics and other major platforms.

Campaign and channel attribution - connects visits back to Google Ads keywords, UTMs and email campaigns (e.g. Mailchimp, ActiveCampaign) to show which programs drive engaged accounts.

Multi-website tracking - supports tracking multiple websites or domains from a single account while keeping data separated by site.

IP Enrich API and Connectors APIs - exposes the same IP-to-company and firmographic data via REST APIs so other applications and data pipelines can enrich traffic or IP logs.

Privacy-first, EU-hosted architecture - delivers GDPR-compliant data processing with infrastructure hosted in Europe and certifications such as ISO 27001 and ISO 27701.

Pros & Cons

👍 Pros

  • User-friendly, intuitive interface that sales and marketing teams can adopt quickly without heavy training.
  • Provides clear visibility into which companies are visiting your website, what pages they view and how engaged they are.
  • Strong native integrations with major CRMs and marketing tools such as Salesforce, HubSpot, Pipedrive, Zoho, Mailchimp and ActiveCampaign.
  • Powerful filters, custom feeds and lead scoring that help prioritize high-intent accounts and focus on your ICP.
  • Useful for measuring the impact of campaigns by tying email clicks and ad traffic from tools like Google Ads, Mailchimp and ActiveCampaign to downstream website behavior.
  • Works particularly well for sites with higher traffic volumes, surfacing a steady stream of warm B2B leads.
  • Generally viewed as competitively priced compared with some legacy visitor identification platforms, especially given unlimited users.

👎 Cons

  • Company and contact data can be inaccurate or incomplete at times, especially for smaller companies, co-working spaces or niche industries.
  • Contact enrichment is limited compared with dedicated contact databases, and some users want richer person-level identification.
  • Customer support and billing practices, including strict annual auto-renewal terms and lack of reminders, are frequent sources of negative reviews.
  • Pricing can feel high for very small businesses or websites with limited traffic, relative to the number of leads identified.
  • Some users report issues or complexity with certain integrations, particularly with Microsoft Dynamics and other CRMs.

User Reviews

G2
4.3
★★★★☆
Capterra
4.2
★★★★☆
TrustRadius
8.0
★★★★★

Integrations

Salesforce HubSpot Pipedrive Microsoft Dynamics 365 Zoho CRM Mailchimp ActiveCampaign Google Ads Google Analytics / GA4 WordPress Slack Zapier Intercom Microsoft Teams Google Sheets Google Tasks

Best For

Company Size

smb mid-market enterprise

Industries

Software & Technology Information Technology & Services Marketing & Advertising Professional Services & Consulting Manufacturing Financial Services

Use Cases

Website visitor identification B2B intent data and account scoring Account Based Marketing Sales Prospecting Lead Qualification and Routing Campaign and Channel Attribution

FAQ

What is Leadfeeder?

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Leadfeeder is a B2B website visitor identification and intent data platform, now part of Dealfront, that reveals which companies are visiting your website, what pages they view and how engaged they are. It enriches each visit with firmographic data and contact details, then syncs that information into your CRM and other tools so sales and marketing teams can prioritize and engage high-intent accounts.

How much does Leadfeeder cost?

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Leadfeeder uses usage-based pricing tied to the number of unique companies it identifies on your website each month. There is a free Lite plan with 7 days of history and up to 100 identified companies, and paid plans start at $99 per month (billed annually) for up to 50 identified companies. Higher tiers scale with higher volumes of identified companies, and enterprise pricing is available by contacting Sales.

What are the main features of Leadfeeder?

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Key features of Leadfeeder include website visitor identification at the company level, firmographic enrichment, detailed visit timelines, custom feeds and lists, lead scoring, advanced behavioral and firmographic filtering, decision-maker discovery, native integrations with major CRMs and marketing tools, campaign and channel attribution, and IP-based enrichment APIs for embedding its data into other systems.

Who are Leadfeeder's main competitors?

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Leadfeeder's main competitors in the website visitor identification and intent data space include tools such as Lead Forensics, Albacross, LeadLander, Visitor Queue and Salespanel, along with broader revenue intelligence and data platforms that offer overlapping capabilities.

Is Leadfeeder good for small businesses?

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Leadfeeder can work well for small and midsize B2B businesses that have a steady stream of website traffic and use a CRM, since it helps them uncover and prioritize warm accounts they might otherwise miss. However, very small sites with low traffic or teams with tight budgets may find the paid tiers expensive relative to the number of leads identified, and some micro-businesses may be better served by starting on the free Lite plan.

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