Leadfeeder is a B2B website visitor identification and intent data solution that turns anonymous website traffic into actionable company-level leads. By mapping IP addresses to a proprietary, continuously updated company database, it shows which organizations are browsing your site, what content they consume, and how engaged they are. Sales and marketing teams use these insights to prioritize high-intent accounts and reach out with tailored messaging at the right moment.
The product provides rich behavioral analytics and firmographic enrichment for each identified company, including pages viewed, visit frequency, geography, industry, and company size. Powerful filters, custom feeds, and lead scoring help teams focus on their ideal customer profile, while decision-maker discovery surfaces relevant contacts with job role, seniority and contact details. Native, two-way integrations with leading CRMs and marketing automation platforms ensure that buying signals, visit timelines and contact data are available directly inside existing workflows.
Leadfeeder is particularly strong for European-focused B2B organizations because all data is hosted in the EU and the platform is built around GDPR-first principles. Its IP Enrich API and Connectors APIs extend the same IP-to-company and firmographic data into other applications, enabling use cases in advertising, personalization, analytics and third-party products. A free plan, a 14-day premium trial, and usage-based pricing by the number of identified companies make it accessible from small teams through to larger mid-market deployments.
Founded in Helsinki, Finland in 2012 by Pekka Koskinen, Herkko Kiljunen and Vicent Llongo, Leadfeeder grew to more than 140 employees and tens of thousands of customers before merging with German sales intelligence vendor Echobot in 2022 in a €180M deal backed by Great Hill Partners. The merged company rebranded as Dealfront in 2023, with Leadfeeder continuing as its flagship web visitor identification module. Today, Leadfeeder sits inside the broader Dealfront go-to-market platform, combining website intent data with deep European company and contact intelligence.
