Make (Integromat) review
Automation you can see, flex, and scale.
Make (formerly Integromat) is a visual, no-code automation and integration platform that lets teams connect 3,000+ apps, orchestrate AI agents, and build complex workflows in a drag-and-drop interface.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Make (Integromat). Research last updated December 2025.
What is Make (Integromat)?
Make (formerly Integromat) is a visual automation and integration platform that enables users to design, build, and run workflows across more than 3,000 cloud applications and APIs without writing code. Using a scenario-based, drag-and-drop builder, business teams and technical users can connect tools, orchestrate AI agents, and automate everything from simple tasks to mission-critical processes. Make’s visual approach makes it easier to understand, debug, and scale complex automation than traditional linear iPaaS tools.
The company originated in Prague, Czech Republic, where it began life as Integromat, a bootstrapped startup focused on giving non-developers powerful integration capabilities traditionally reserved for engineers. In 2020, Integromat was acquired by Celonis, the process mining and execution management company, and in 2022 the platform was rebranded as Make. Today, Make operates as a dedicated business unit within Celonis, benefiting from enterprise-grade security, infrastructure, and go-to-market resources while retaining its own product and engineering team.
Make has evolved from a no-code integration tool into a broader AI and automation orchestration platform. It offers advanced flow control, rich data transformation, HTTP and webhook modules, an embedded code environment for JavaScript and Python, and newer capabilities such as Make AI Agents, Maia (an AI-powered builder), and Make Grid, a real-time visualization layer for an organization’s entire automation landscape. These capabilities allow companies to design agentic automation systems where AI models and deterministic workflows work together.
Serving over 350,000 organizations in 200+ countries, Make is used by solopreneurs, digital agencies, SaaS companies, scale-ups, and global enterprises to streamline operations, integrate SaaS stacks, orchestrate AI, and reduce manual work. It is often evaluated as an alternative to Zapier, n8n, Workato, and Tray.io, and is particularly valued for its combination of flexibility, depth of features, and cost-effective pricing for complex automations.
Make (Integromat) key features
Teams typically use it for marketing campaign and content automation, sales and lead management workflows, customer onboarding and lifecycle automation, and more.
- Visual scenario builder - drag-and-drop canvas to design multi-step workflows and integrations without code.
- AI Agents - reusable. agentic workflows that can make decisions and adapt in real time across multiple scenarios.
- Maia by Make - AI-powered assistant to help build and troubleshoot automations using natural language.
- 3,000+ pre-built apps - large library of verified connectors for SaaS, AI tools, databases, CRMs, marketing, and more.
- Advanced flow control - routers. filters, conditional logic, iterators, aggregators, and error handlers for complex branching logic.
- Rich data manipulation - extensive mapping and transformation functions to reshape JSON, arrays, text, and structured data.
- HTTP & webhooks - generic HTTP client and webhook triggers to connect to virtually any REST API or custom system.
- Make Code App - built-in environment to run custom JavaScript or Python for advanced logic and AI-driven workflows.
- Make Grid - visual map of all automations and AI agents for observability, impact analysis, and governance.
- Analytics & observability - real-time execution logs. analytics dashboard, and execution history to monitor and debug workflows.
- Role-based access & teams - granular permissions. teams and roles, and governance controls for multi-team environments.
- On-prem agent - secure connector to access on-premise systems and private networks (e.g., SAP, databases).
- Templates library - thousands of pre-built workflow templates for common use cases across departments and tools.
- Enterprise-grade security - GDPR and SOC 2 Type II compliance. SSO, encryption in transit and at rest, and ISO 27001-backed program.
- Extensible via API - Make API and 300+ public endpoints to manage scenarios, executions, and organizations programmatically.
What reviewers love, and what to watch
A balanced view of Make (Integromat), drawn from public reviews and product research.
Pros
- Powerful visual builder that makes it easy to design and understand complex, multi-step automations.
- Huge library of connectors and templates, often with deeper field-level support than competing tools.
- Very flexible data manipulation, routers, iterators, and error handling that appeal to power users.
- Cost-effective for advanced workflows compared to some alternatives, with a generous free plan.
- Strong AI and API capabilities, including OpenAI integrations, AI Agents, and an HTTP module for custom APIs.
- Reliable execution once scenarios are properly configured, with step-by-step testing and detailed logs.
Cons
- Steep learning curve for non-technical users, especially when working with complex scenarios and data structures.
- Error messages and debugging experience can be confusing, making it harder to troubleshoot failing scenarios.
- Customer support responsiveness and depth of help are frequently criticized in reviews, especially for non-enterprise plans.
- Credit/operation-based pricing can be hard to predict and may lead to unexpected overages on complex or high-volume workflows.
- Some integrations or connectors occasionally behave inconsistently or require workarounds, and migration from legacy Integromat caused friction for some users.
Make (Integromat) pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Up to 1,000 credits per month
- No-code visual workflow builder
- Access to 3,000+ apps
- Routers and filters
- Customer support
- 15-minute minimum interval between runs
- Maximum 2 active scenarios
- Everything in Free
- Unlimited active scenarios
- Scheduling down to 1-minute intervals
- Increased data transfer limits
- Access to the Make API
- Everything in Core
- Priority scenario execution
- Custom variables
- Full-text execution log search
- Higher file size and data limits
- Everything in Pro
- Teams and team roles
- Create and share scenario templates
- Higher file size limits and analytics
Free plan includes up to 1,000 credits per month, up to 2 active scenarios, 15-minute minimum scheduling interval, access to 3,000+ apps, visual builder, routers and filters, and basic customer support.
Who Make (Integromat) is for
A strong fit for
Make is ideal for digital-first organizations that rely on multiple SaaS tools, want strong control over data transformations, and need to automate moderate-to-complex workflows across marketing, sales, operations, product, and finance, without relying entirely on engineering resources.
Probably not for
Make is less suited to organizations that need heavy desktop/RPA automation, extremely high-volume event processing at ultra-low cost, or those that require fully managed, white-glove implementation and support without any in-house automation champions.
How Make (Integromat) compares
Compared with Zapier, Make is generally seen as more powerful and flexible, especially for complex workflows that require advanced branching, data transformations, and custom API work. Zapier tends to be simpler for basic automations and has very wide app coverage, but Make offers richer tooling for power users, better handling of arrays and JSON, and a more granular visual representation of every step.
Relative to enterprise-focused tools like Workato and Tray.io, Make often comes in at a lower price point while still delivering key iPaaS capabilities, strong security, and enterprise features such as on-prem agents and role-based access control. However, those enterprise platforms may offer more white-glove onboarding and support, and closer alignment with large IT organizations. Compared with self-hosted/open-source automation tools like n8n, Make removes infrastructure overhead and delivers a polished SaaS experience, but n8n can be more attractive for organizations that need full control over infrastructure and licensing.
Overall, Make occupies a strong position between SMB-friendly no-code tools and heavyweight enterprise integration platforms. It is especially compelling for growing companies and departments that need to scale serious automation and AI initiatives without fully handing everything over to IT or investing in a heavy, high-cost integration stack.
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Frequently asked about Make (Integromat)
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