Make (formerly Integromat) is a visual automation and integration platform that enables users to design, build, and run workflows across more than 3,000 cloud applications and APIs without writing code. Using a scenario-based, drag‑and‑drop builder, business teams and technical users can connect tools, orchestrate AI agents, and automate everything from simple tasks to mission‑critical processes. Make’s visual approach makes it easier to understand, debug, and scale complex automation than traditional linear iPaaS tools.
The company originated in Prague, Czech Republic, where it began life as Integromat, a bootstrapped startup focused on giving non‑developers powerful integration capabilities traditionally reserved for engineers. In 2020, Integromat was acquired by Celonis, the process mining and execution management company, and in 2022 the platform was rebranded as Make. Today, Make operates as a dedicated business unit within Celonis, benefiting from enterprise‑grade security, infrastructure, and go‑to‑market resources while retaining its own product and engineering team.
Make has evolved from a no-code integration tool into a broader AI and automation orchestration platform. It offers advanced flow control, rich data transformation, HTTP and webhook modules, an embedded code environment for JavaScript and Python, and newer capabilities such as Make AI Agents, Maia (an AI-powered builder), and Make Grid, a real-time visualization layer for an organization’s entire automation landscape. These capabilities allow companies to design agentic automation systems where AI models and deterministic workflows work together.
Serving over 350,000 organizations in 200+ countries, Make is used by solopreneurs, digital agencies, SaaS companies, scale-ups, and global enterprises to streamline operations, integrate SaaS stacks, orchestrate AI, and reduce manual work. It is often evaluated as an alternative to Zapier, n8n, Workato, and Tray.io, and is particularly valued for its combination of flexibility, depth of features, and cost-effective pricing for complex automations.