Mangools

SEO tools for busy people

SEO & Content Tools
★★★★★ 4.8
2014 Founded
11-50 Employees
1,100,000+ users (25,000+ paying customers) Customers
Bratislava, Slovakia Headquarters
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Quick Facts

✓ Free Trial
Website
mangools.com →
Starting Price
29.90
Pricing Model
freemium
Free Trial
10 days
Company Type
private
Social
LinkedIn Twitter/X

About Mangools

Mangools is a privately owned, bootstrapped SEO software company based in Bratislava, Slovakia. Founded in 2014 by Peter Hrbáčik with the launch of KWFinder, it expanded into a full suite of SEO tools and formally adopted the Mangools brand in 2016 to unify its growing product line. The company positions itself as a simple, affordable alternative to heavyweight SEO platforms, focusing on usability and accurate data rather than an overloaded feature set. sk.linkedin.com

The core Mangools toolkit today includes five main applications—KWFinder for keyword research, SERPChecker for SERP and competitive analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for authority and domain insights—all accessible via a single web dashboard. In 2024–2025 the company also launched AI Search Watcher, a generative‑AI search monitoring tool that tracks how brands are mentioned across LLM‑based search engines like ChatGPT, Gemini, Claude, Grok, Llama and Mistral. Together with a free browser extension and several mini‑tools (SERP Simulator, Volatility Checker, Reddit Threads Finder, Content Optimizer, etc.), Mangools covers most day‑to‑day SEO workflows from research to reporting. mangools.com

Mangools is notable for having grown without external funding, reaching around US$2.6M in annual revenue by 2020 and serving more than 1.1 million users and roughly 25,000 paying customers worldwide. Its pricing is structured around three paid tiers—Basic, Premium and Agency—with both monthly and discounted annual billing, plus a permanent Free plan and a 10‑day Free+ trial tier with elevated limits. The company also offers a private API for higher‑volume data access and Looker Studio integration for rank‑tracking reports. getlatka.com

Mangools’ market position is strongest among bloggers, small businesses, in‑house marketers and boutique SEO agencies that want reliable keyword, SERP and backlink insights without the complexity or price of enterprise SEO suites. Its tools are frequently recommended for their intuitive UI, fast learning curve and strong local SEO capabilities (65k+ locations), and the brand highlights customers such as Airbnb, Adidas, Skyscanner, Alexa and RetailMeNot as proof of adoption by larger organizations as well. mangools.com

Key Features

KWFinder keyword research - find long-tail and competitive keywords with exact search volumes, CPC, PPC data and Mangools' own SEO difficulty score. mangools.com

Local keyword research - support for 50k-65k+ locations worldwide (countries, states, cities, DMA regions) for precise local SEO targeting and SERP analysis. mangools.com

SERPChecker - in-depth Google SERP analysis with 45+ SEO metrics (including Moz and Majestic metrics), SERP feature detection and CTR estimates for any location or device. mangools.com

SERPWatcher rank tracking - daily desktop and mobile rank tracking across 65k+ locations with performance index, tagging, interactive shareable reports, email alerts and Looker Studio connector. kwfinder.moptools.com

LinkMiner backlink analysis - backlink index powered by Majestic with link previews, Link Strength metric, DoFollow/NoFollow highlighting and filters to surface the most valuable link opportunities. mangools.com

SiteProfiler website & competitor analysis - domain authority metrics, backlink profile overview, top content, traffic estimates and other SEO popularity signals for any site. digitalmarketingcommunity.com

AI Search Watcher - LLM rank-tracking module that monitors how often and where your brand is mentioned across AI search engines such as ChatGPT, Gemini, Claude, Grok, Llama and Mistral, including competitor comparisons. mangools.com

Free SEO browser extension - Chrome/Firefox extension that overlays SEO metrics on pages and SERPs, simulates locations, highlights links and deep-links into KWFinder, LinkMiner and SiteProfiler. mangools.com

Free mini-tools - SERP Simulator, SERP Volatility Checker, SERP Location Changer, Reddit Threads Finder, SEO Content Optimizer, Share of Search and AI Search Grader for quick ad-hoc SEO checks. mangools.com

Keyword lists & bulk import - upload hundreds of keywords at once, get metrics in bulk and organize them into lists with aggregated stats such as average KD, CPC, PPC and total search volume. mangools.com

Competitor keyword discovery - see which keywords a domain or URL ranks for and estimate organic traffic impact by keyword to reverse-engineer competitors' strategies. mangools.com

Rank-tracking reports & alerts - scheduled email/PDF reports and event-based alerts to notify users of significant ranking changes, plus interactive client-facing dashboards. kwfinder.moptools.com

Private API - documented KWFinder, SERPChecker and SERPWatcher API endpoints for search volumes, keyword suggestions, SEO metrics and SERP data, granted on a case-by-case basis. mangools.com

Custom data exports - CSV exports across modules for use in Excel, Google Sheets or BI tools, with guidance on UTF-8/CSV import for analytics workflows. mangools.com

Team collaboration - multiple seats and sub-user accounts on Premium and Agency plans with shared limits and support for simultaneous logins across devices. ithelps-digital.com

Pros & Cons

👍 Pros

  • Very user-friendly interface and workflow that beginners and non-technical marketers can learn quickly.
  • Strong keyword research capabilities with accurate difficulty scores, search volumes and easy long-tail discovery.
  • Excellent value for money compared with larger suites like Semrush and Ahrefs, especially for freelancers and SMBs.
  • Robust local SEO support with tens of thousands of locations and device-specific SERP and rank tracking.
  • Responsive, personable support team with real SEO expertise and fast responses via chat and email.

👎 Cons

  • Smaller keyword and backlink database than top-tier competitors, leading to fewer suggestions and discovered keywords in some markets.
  • Daily limits and caps on keyword lookups, SERP checks and suggestions can feel restrictive for heavy users and agencies.
  • Limited deep technical SEO auditing and fewer advanced features, so power users may still need supplementary tools.
  • Some users report occasional rank-tracking inconsistencies or delays in updates, especially for local tracking.
  • Browser SEO extension and some UI elements can be occasionally buggy or slow according to a subset of reviewers.

User Reviews

G2
4.7
★★★★★
Capterra
4.8
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Google Chrome Mozilla Firefox Google Looker Studio Custom internal tools via Mangools private API Third-party SaaS tools via Mangools private API

Best For

Company Size

smb mid-market

Industries

Digital Marketing & SEO Agencies SaaS & Technology Ecommerce & Online Retail Media, Publishing & Bloggers Professional Services & Small Businesses

Use Cases

Keyword research and content planning Local SEO and SERP analysis Rank tracking and SEO reporting Backlink analysis and link building Competitor SEO benchmarking Monitoring brand visibility in AI search engines

FAQ

What is Mangools?

+

Mangools is an all-in-one SEO software suite that combines five core tools - KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler - alongside AI Search Watcher and several free mini-tools. Together they help you research keywords, analyze SERPs, track rankings, evaluate backlinks and assess website authority, with an emphasis on ease of use and strong local SEO data across tens of thousands of locations.

How much does Mangools cost?

+

Mangools uses a freemium, tiered pricing model. There is a permanent Free plan with low limits plus a 10-day Free+ plan with temporarily elevated limits. Paid plans start with Mangools Basic at roughly $29.90 per month when billed annually (around $49 on monthly billing), Premium at about $44.90 per month annually (around $69 monthly), and Agency at about $89.90 per month annually (around $129 monthly). All paid plans include access to the full toolset, with higher tiers mainly increasing daily limits, backlink rows, SiteProfiler lookups and the number of seats. Exact prices can vary by currency and promotion, so the live pricing page should be treated as the source of truth.

What are the main features of Mangools?

+

Key features include KWFinder for long-tail keyword research with search volumes and difficulty scores; SERPChecker for SERP and competitor analysis with 45+ SEO metrics; SERPWatcher for daily local and device-specific rank tracking and reporting; LinkMiner for backlink discovery and evaluation; SiteProfiler for domain authority and competitor insights; AI Search Watcher for monitoring brand mentions across AI search engines; a free SEO browser extension for Chrome/Firefox; and free mini-tools such as SERP Simulator, Volatility Checker, Reddit Threads Finder and SEO Content Optimizer.

Who are Mangools's main competitors?

+

Mangools' main competitors are broader SEO platforms such as Semrush, Ahrefs, SE Ranking and Moz Pro, as well as lighter-weight tools like Ubersuggest or Serpstat. Compared with these, Mangools typically wins on usability and price, while larger suites tend to offer more extensive databases, deeper technical auditing and a wider range of integrations.

Is Mangools good for small businesses?

+

Yes. Mangools is particularly well-suited to small businesses, bloggers and lean marketing teams. Its interface is straightforward, the learning curve is short and the pricing is significantly lower than most enterprise SEO suites. The Free and Basic plans give small organizations enough capacity to research keywords, monitor rankings and analyze competitors, while Premium and Agency tiers scale to growing teams and agencies. Very large organizations with complex technical SEO and integration requirements may still prefer more heavyweight alternatives, but for most SMBs Mangools offers an excellent balance of capability and cost.

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