memoryBlue is a sales development consulting and outsourced SDR provider focused on B2B technology, cybersecurity, SaaS, fintech, AI, data and public-sector markets. Founded in 2002 and headquartered in Tysons, Virginia, the company builds and runs outbound sales engines for clients that need more qualified pipeline but prefer not to hire, train and manage large in‑house SDR teams. Over more than two decades, memoryBlue reports having served 2,000+ high‑tech clients and now operates nine offices across North America, Europe and Singapore with outreach in 30+ languages.
The firm’s core offering centers on SDR and BDR teams that act as an extension of a client’s sales organization. Engagements can be partial‑cycle (top‑of‑funnel prospecting and qualification) or full‑cycle (through opportunity management and account expansion), with multi‑channel outreach via phone, email, social and events. This is wrapped in memoryBlue’s SMART model—Sales, Marketing, Academy, Recruiting and Technology—which combines outbound execution, demand generation, sales training, recruiting services and a technology stack that plugs into the client’s CRM and sales engagement tools.
Beyond day‑to‑day outbound execution, memoryBlue differentiates through its talent and training engine. The company hires early‑career sales talent, puts them through the memoryBlue Academy training program, and then deploys them on client campaigns. Many of these SDRs are later hired directly by clients through a structured “audition‑to‑hire” model, giving companies a lower‑risk path to building their own inside sales team. A large global alumni network—now in the thousands—also feeds memoryBlue’s direct‑hire recruiting practice for SDRs, AEs, sales leaders and revenue operations roles.
The firm is private‑equity backed by Avesi Partners and in 2023 acquired Operatix, a UK‑headquartered outsourced SDR provider, to create one of the largest global sales acceleration companies in the market. Today, memoryBlue positions itself as a modern go‑to‑market outsourcing partner rather than a pure appointment‑setting shop, emphasizing data‑driven operations, AI‑assisted research and enrichment, proprietary tools like its Compass performance intelligence system built in Salesforce, and a live lead‑scoring program that captures post‑meeting feedback from client AEs at scale.