Moz

Moz Pro pricing is tiered. As of late 2025, plans typically start with a Starter plan around $49 per month, followed by Standard at $99 per month, Medium at $179 per month and Large at $299 per month, with discounts for annual billing. Each tier increases limits on tracked sites, keywords, campaigns and pages crawled. Moz offers a 7-day free trial for new Moz Pro subscribers, but it does not provide a permanent free Moz Pro plan. Enterprise and higher-volume needs are handled via custom pricing through the Moz sales team.

Moz's main features include Keyword Explorer for keyword discovery and SERP analysis, rank tracking for monitoring positions across search engines and locations, Site Crawl for technical SEO audits, Link Explorer for backlink and authority analysis, on-page optimization tools, campaign dashboards and reporting, and proprietary authority metrics like Domain Authority, Page Authority, Brand Authority and Spam Score. Additional capabilities include Moz Local for listings and review management, STAT for enterprise rank tracking, the Moz API for programmatic access to metrics, and the MozBar browser extension for on-page and SERP insights.

Moz's primary competitors in the SEO and content tools space include Ahrefs, Semrush, SE Ranking and Screaming Frog SEO Spider. Ahrefs and Semrush are often chosen for their very large backlink and keyword databases and, in Semrush's case, its broader marketing suite that covers PPC and social media. SE Ranking offers an affordable, flexible alternative for rank tracking and site audits, while Screaming Frog is widely used as a specialist desktop crawler for technical SEO. Many teams evaluate Moz alongside these tools based on data depth, usability, pricing and required feature set.

Yes. Moz is generally considered a strong fit for small businesses and solo marketers because of its relatively approachable interface, opinionated workflows and extensive educational resources. The lower-tier plans provide enough keyword, crawl and ranking capacity for most small sites, and features like Moz Local can help brick-and-mortar businesses manage local listings and reviews. That said, some very small or budget-constrained businesses may find the monthly subscription cost high compared with cheaper or freemium tools, and may opt for Moz's free tools plus lighter-weight alternatives until their SEO program matures.