Nativo Solutions

Connect Your Content to Outcomes

CS & Support Consulting
★★★★☆ 4.4
2010 Founded
51-200 Employees
600+ brands and 10,000+ publisher sites Customers
El Segundo, CA, USA Headquarters
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Quick Facts

Website
nativo.com →
Starting Price
unknown
Pricing Model
custom
Company Type
acquired
Social
LinkedIn Twitter/X

About Nativo Solutions

Nativo (often listed in software catalogs as "Nativo Solutions") is a native advertising and content technology platform that enables brands and publishers to turn stories, articles, and social content into scalable, measurable media. The platform focuses on the "mid-funnel"—where consideration and content consumption happen—by delivering non-interruptive, content-led ad experiences within trusted publisher environments.

Founded in 2010 by Justin Choi and headquartered in El Segundo, California, Nativo combines an ad server, supply-side platform (SSP), and creative management tools built specifically for sponsored content and native formats. Advertisers can run native article, display, video, stories, and high-impact formats across thousands of premium publisher sites, while publishers use Nativo to sell, traffic, and optimize direct-sold sponsored content and programmatic native at scale. The platform includes advanced features such as the ContentAI generative AI suite, Brand Rank mid-funnel measurement, predictive audiences, and social amplification tools that repurpose existing social posts as native ads.

The company is an Asian American–owned, NMSDC-certified Minority Business Enterprise and holds more than a dozen patents related to content and native ad delivery. Over the years, Nativo has been recognized with awards such as the Digiday Technology Award for Best Content Marketing Platform and multiple culture awards from Comparably. It reports working with hundreds of brands and thousands of premium publisher websites globally, including well-known media properties and destination marketers.

In November 2025, Life360 announced a definitive agreement to acquire Nativo in a transaction valued at approximately $120 million. Following close, Nativo is expected to operate as part of Life360’s broader advertising and data platform, combining Life360’s first-party family and location insights with Nativo’s premium publisher network and native ad technology. This positions Nativo as a key component in a full-funnel, family-safe advertising ecosystem while continuing to support brands and publishers on the open web.

Key Features

Native Article format - in-feed placements that drive to branded content landing pages hosted within publisher sites for high engagement and mid-funnel influence.

Native Display units - contextually matched in-feed ads that click out directly to the advertiser's site to drive qualified traffic and conversions.

Native Video and Vertical Video - scroll- and click-to-play video formats that blend with surrounding content and optimize for efficient, high-quality views.

Stories format - mobile-first, multi-slide native stories that repurpose social and web content into immersive, full-screen experiences.

Canvas and Article with Skins - rich, full-bleed and skinned content experiences that frame branded stories with high-impact creative.

ContentAI suite - generative AI tools that suggest headlines, preview text, and content rephrasing and surface contextual delivery insights to improve campaign performance.

Social Amplification Suite - automatically converts existing social posts and URLs into native ad formats across Nativo's publisher network.

Brand Rank measurement - integrated mid-funnel metric that connects content exposure to changes in brand consideration without separate brand-lift studies.

Predictive Audiences and contextual targeting - cookieless audience expansion using on-page signals and performance data to reach likely converters.

Publisher SSP and exchange - a publisher-first supply platform with a clean, low-hop supply chain that connects into existing programmatic stacks.

Mobile Ads SDK - native iOS and Android SDKs that bring Nativo's formats into publisher apps while maintaining a seamless user experience.

Reporting & analytics suite - dashboards, nuanced engagement metrics, and a reporting API for granular, programmatic access to performance data.

Sustainability and carbon-measurement tools - Scope3-powered reporting that helps advertisers understand and reduce the carbon footprint of their media buys.

Pros & Cons

👍 Pros

  • User-friendly interface for setting up native campaigns and generating visually rich, comprehensive reports.
  • Strong performance from unique native article and native video formats compared to generic native inventory in many DSPs.
  • Robust publisher network and high-quality inventory that supports a range of native strategies in one platform.
  • Responsive, knowledgeable support staff and account teams, with detailed platform documentation.
  • Built-in tools for A/B testing headlines and images to optimize creative and improve engagement.
  • One-stop workflow that covers forecasting, optimization, and post-campaign insights in a single environment.

👎 Cons

  • Campaign setup and budget hierarchy can feel unintuitive at first and requires several manual linking steps.
  • Integrating or pushing third-party audience segments can be less smooth than in some larger DSPs.
  • In-platform audience segments and data options can be limited or relatively costly for some use cases.
  • Occasional platform errors during setup mean users sometimes need to contact support to resolve issues.

User Reviews

G2
4.4
★★★★☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Google Ad Manager Google Display & Video 360 The Trade Desk Xandr / AppNexus Yahoo / Verizon Media DSP MediaMath Amazon Publisher Services / TAM Prebid.js Prebid Server LiveRamp Scope3 AppLovin Rubicon Project / Magnite BidSwitch Index Exchange Flashtalking Bidtellect Basis District M Eyeota

Best For

Company Size

smb mid-market enterprise

Industries

Media & Publishing Travel & Tourism Financial Services Retail & eCommerce Automotive Healthcare & Pharma

Use Cases

Scaling content-led native advertising campaigns across premium publishers Driving mid-funnel consideration and brand lift through sponsored content Running native video and stories campaigns to increase time spent with brand content Monetizing publisher inventory with sponsored content and native formats Executing cookieless, context-driven targeting and predictive audience expansion

FAQ

What is Nativo Solutions?

+

In most B2B software catalogs, "Nativo Solutions" refers to Nativo, a native advertising and content technology platform. Nativo helps brands and publishers transform articles, videos, and social posts into premium, non-interruptive ad experiences across thousands of publisher sites. The platform combines creative tools, an ad server, an SSP, and analytics to distribute, optimize, and measure content-led campaigns, with a particular focus on mid-funnel outcomes such as engagement and brand consideration.

How much does Nativo Solutions cost?

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Nativo does not publish list pricing on its website. Pricing is typically custom and based on media spend and campaign objectives, using CPM and performance-based rate types such as CPC, CPV, CPCV, and CPE. Some industry sources indicate that advertisers should expect minimum spends in the mid-four- to low-five-figure range per campaign, but actual budgets, rates, and any platform or creative service fees are negotiated directly with Nativo. Prospective customers should contact Nativo's sales team for a proposal tailored to their goals.

What are the main features of Nativo Solutions?

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Key capabilities include proprietary native article, display, video, vertical video, and stories formats; a publisher-first ad server and SSP; the ContentAI generative AI suite for headlines and copy optimization; the Social Amplification Suite for turning social posts and URLs into native ads; Brand Rank for always-on mid-funnel measurement; predictive audiences and contextual targeting; mobile SDKs for iOS and Android apps; and robust reporting with APIs for integrating performance data into external BI and analytics tools.

Who are Nativo Solutions' main competitors?

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Nativo primarily competes with other native advertising and content-distribution platforms. Common alternatives include Taboola and Outbrain (large-scale native content networks), Sharethrough (a native- and CTV-focused SSP), and TripleLift (a native and video ad platform). Depending on the use case, some advertisers and publishers also compare Nativo to broader programmatic and DSP offerings that support native formats.

Is Nativo Solutions good for small businesses?

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Nativo can work for smaller brands, but it is generally optimized for mid-market and enterprise advertisers and agencies that run larger cross-channel campaigns, as well as premium publishers looking to scale sponsored content. There is no self-serve free tier, and minimum media spends can be relatively high for very small businesses. Small advertisers with limited budgets or those just starting with native ads may find simpler, purely self-serve platforms more accessible, while Nativo is better suited once content and media programs become more sophisticated.

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