Nutshell is a web-based customer relationship management (CRM) and email marketing platform designed to help B2B organizations work together to win more deals. Combining sales CRM, marketing automation, and engagement tools in a single interface, it gives teams a shared view of customers, pipelines, and communications so they can focus on revenue-generating activities instead of administration. Every subscription includes unlimited contacts and data storage, customizable reports, and live support, making it attractive for small and midsize businesses that want enterprise-style capabilities in a simpler package.
Founded in 2009 and headquartered in Ann Arbor, Michigan, Nutshell was launched publicly in 2010 and has steadily evolved from a lightweight sales CRM into a broader growth platform. The product now encompasses sales pipeline management, activity tracking, reporting and forecasting, email marketing, SMS, web chat, landing pages, AI-powered productivity features, and a managed integration marketplace. Native iOS and Android apps, plus a Chrome extension for Gmail and Google Workspace, ensure teams can access and update customer data from anywhere.
The company has been repeatedly recognized for usability and affordability, including Top 20 rankings from Capterra for user-friendly and affordable CRMs, high ratings on G2 and Capterra, and a 2025 Netty Award for Best CRM Software. Its focus on clarity, automation, and “next best action” guidance is designed to boost adoption: Nutshell emphasizes that the most powerful CRM is the one sales teams actually use. The platform’s visual pipelines, automation rules, and AI summaries are intended to remove busywork and surface what needs attention right now.
In October 2022, Nutshell was acquired by digital marketing agency WebFX and now operates as part of the WebFX family while continuing to develop its own product roadmap. The company reports serving over 5,000 companies in more than 50 countries across industries such as technology, professional services, manufacturing, home services, nonprofits, and education. In the crowded CRM market, Nutshell positions itself as a modern, sales-first alternative to heavyweight systems like Salesforce and HubSpot—particularly for growing SMB and mid-market teams that want an all-in-one revenue platform without the overhead of a dedicated CRM administrator.
