Ortto is a marketing technology platform that brings customer data, marketing automation, analytics, and support together so teams can build journeys that drive revenue. Originally launched as Autopilot Journeys in 2015, the company set out to make sophisticated, multi-channel marketing automation as simple as drawing on a whiteboard. Its visual journey builder quickly gained traction with startups and mid-sized organizations that needed powerful workflows without enterprise-level complexity.
Between 2018 and 2021 the founders rebuilt the platform from the ground up around a modern, event-based customer data model. In early 2022 the product was rebranded as Ortto to reflect this broader mission of unifying data, messaging and analytics. Today, Ortto functions as an integrated customer data platform (CDP), omnichannel campaign engine, and analytics layer, allowing marketers to connect siloed tools, create unified customer profiles, and orchestrate behavior-based journeys across email, SMS, in-app messaging, web and mobile push, and paid media audiences.
Ortto emphasizes accessibility and time-to-value. Marketers can use pre-built templates and an intuitive drag-and-drop interface to launch lifecycle campaigns, lead nurture flows, trial and onboarding sequences, ecommerce automations and churn-prevention programs. Layered on top are AI-assisted features such as content suggestions, send-time and open-rate predictions, and intelligent insights that help optimize performance without heavy analytics work.
With more than 3,000 customers globally and $35M in funding from investors including Salesforce Ventures, Rembrandt and Blackbird, Ortto occupies a strong position in the mid-market marketing automation and CDP segment. It is particularly popular with SaaS, ecommerce, fintech and mission-driven organizations that want a single system to unify customer data, automate personalized journeys, and understand marketing’s impact on revenue.
