Outreach.io

Every rep can sell like your best rep

Sales Engagement
★★★★☆ 4.3
2014 Founded
501-1000 Employees
6,000+ Customers
Seattle, WA, USA Headquarters
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Quick Facts

Website
outreach.io →
Starting Price
unknown
Pricing Model
per-user
Company Type
private
Social
LinkedIn Twitter/X

About Outreach.io

Outreach.io is a leading AI-powered sales execution platform designed to help B2B revenue teams efficiently create, manage, and close more pipeline. At its core, Outreach combines powerful multi-channel sales engagement with deal management, conversation intelligence, and forecasting, giving sales, marketing, revenue operations, and customer success teams a unified workspace. Reps use Outreach to run structured, data-driven workflows across email, calls, social, and other touchpoints, while managers and leaders get deep visibility into engagement, pipeline health, and forecast risk.

Founded in 2014 and headquartered in Seattle, Outreach has grown into one of the category-defining vendors in sales engagement and revenue operations. The company has raised approximately $489M in funding and reached a multi-billion dollar valuation, backed by investors such as Sands Capital, Salesforce Ventures, Lone Pine Capital, Spark, DFJ, Trinity, and Mayfield. Its product has evolved from a pure sequencing tool into a broader "AI Revenue Workflow Platform" that uses predictive, assistive, conversational, and agentic AI to power hundreds of revenue use cases across prospecting, deal management, renewal, and expansion.

The Outreach platform is organized around key capability areas: sales engagement (Engage), call and voice (Call), conversation intelligence and meeting AI (Meet / Kaia), deal management (Deal), forecasting (Forecast), and AI Agents (Amplify). Features such as advanced sequences, Smart Email Assist, account and relationship mapping, integrated dialer, real-time call transcription, mutual action plans, deal health scores, and AI-driven forecasting are deeply integrated with CRM systems like Salesforce and HubSpot. Outreach’s AI helps identify at-risk deals, recommend next best actions, and scale best-performing plays across teams.

Used by thousands of customers worldwide, including brands like Zoom, Siemens, Okta, DocuSign, SAP, Snowflake, ZoomInfo, and Verizon, Outreach is especially strong in mid-market and enterprise B2B technology and services organizations. The company positions itself as the only complete AI Revenue Workflow Platform, differentiating from point tools by consolidating sales engagement, revenue intelligence, and revenue operations into one enterprise-ready platform with a broad partner ecosystem and marketplace.

Key Features

Multi-channel sequences and cadences - orchestrate email, calls, LinkedIn and custom tasks with shared templates and snippets.

Task prioritization and sales playbooks - guided daily workflows that focus reps on the next best actions for each account.

Smart Email Assist - AI-powered content generation and personalization for email and LinkedIn messages using your own engagement data.

Account planning and relationship mapping - Smart Account Plans and visual maps of buying committees to support multi-threaded selling.

Out-of-office detection and automated rescheduling - automatically pauses sequences when prospects are away and resumes when they return.

Integrated sales dialer and voice - click-to-call, call recording, dispositions, and local presence within the web app and Chrome extension.

Kaia conversation intelligence - real-time recording, transcription, summaries, action items, and in-meeting guidance for calls and demos.

A/B testing and optimization - statistically significant testing of subject lines, message content, and sequence steps to improve performance.

Automated CRM data sync - bi-directional syncing of activities, outcomes, and custom fields with CRMs such as Salesforce and HubSpot.

Deal management and deal health - centralized deal views, health scores, and AI-driven insights to identify risk and prioritize opportunities.

Mutual action plans / success plans - collaborative plans shared with buyers to align on milestones, responsibilities, and close dates.

Pipeline management and forecasting - pipeline inspection tools and AI-assisted forecast models for more predictable revenue.

Buyer sentiment and engagement analytics - reporting on opens, clicks, replies, meetings, and deal engagement across channels.

AI Revenue Agents (Amplify) - credit-based AI agents for research, personalization, deal support, and other revenue workflows.

Extensible marketplace and APIs - more than 100 pre-built integrations plus a developer portal and REST API for custom apps.

Pros & Cons

👍 Pros

  • Powerful multi-channel sales engagement with sequences, templates, and tasks that streamline high-volume outbound prospecting.
  • Deep Salesforce and CRM integrations that automatically log activities and keep contact and opportunity data in sync.
  • Strong analytics and reporting that show which sequences, messages, and reps drive meetings, opportunities, and pipeline.
  • Kaia conversation intelligence and call recording that improve coaching, capture notes, and surface insights from customer calls.
  • Automation and reminders that help reps stay organized, follow structured workflows, and avoid letting prospects fall through the cracks.

👎 Cons

  • User interface can feel complex and cluttered, leading to a steeper learning curve for new users and admins.
  • Occasional bugs, slow loading, or sync issues - especially in large deployments tightly integrated with Salesforce.
  • Analytics and reporting are powerful but can be rigid, sometimes requiring additional tools to build custom reports.
  • Mobile app historically more limited than the desktop experience, though capabilities are improving over time.
  • Premium, enterprise-level pricing and required annual contracts can be expensive for small teams or budget-sensitive organizations.

User Reviews

G2
4.3
★★★★☆
Capterra
4.4
★★★★☆
TrustRadius
8.3
★★★★★

Integrations

Affinity Apollo.io Cognism Microsoft Dynamics 365 Marketing Microsoft Dynamics 365 Sales Freshsales Google Meet Google Workspace HubSpot Sales Hub LeadIQ LeanData LinkedIn Marketing Solutions LinkedIn Sales Navigator Nooks Qualified Revenoid Salesforce CRM Analytics Salesforce Platform Salesforce Sales Cloud Seamless.AI Snowflake ZoomInfo Sales Zoom Workplace

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Information Technology & Services Marketing & Advertising Financial Services Business Services

Use Cases

Cold email and call outreach Sales prospecting and lead follow-up Multi-channel sales cadences and task automation Pipeline and deal management Sales coaching and conversation intelligence Revenue forecasting and pipeline analytics

FAQ

What is Outreach.io?

+

Outreach.io is an AI-powered sales execution and engagement platform that helps B2B revenue teams create pipeline, manage deals, and forecast more predictably. It unifies multi-channel sales engagement, conversation intelligence, deal management, and forecasting so sellers can run structured workflows while leaders get visibility into performance, risk, and revenue across the entire customer lifecycle.

How much does Outreach.io cost?

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Outreach.io uses per-user, annual licensing with no public list pricing. Packages such as Engage, Call, Meet, Deal, Forecast, and Amplify are quoted based on the number and type of users, feature combinations, and contract length. There is no free plan or standard free trial, and most organizations sign annual or multi-year agreements. Prospective customers should request pricing from Outreach to receive a tailored quote based on their team size and use cases.

What are the main features of Outreach.io?

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Key Outreach.io features include multi-channel sequences and cadences, task management and playbooks, Smart Email Assist, account planning and relationship maps, integrated dialer and voice, Kaia conversation intelligence for calls and meetings, A/B testing, detailed engagement analytics, deal health and pipeline inspection, AI-assisted forecasting, and a growing set of AI Revenue Agents for research, personalization, and workflow automation. It also offers a marketplace and APIs for extensive integrations.

Who are Outreach.io's main competitors?

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Major competitors to Outreach.io in the sales engagement and revenue technology space include Salesloft, Gong Engage, Groove, Apollo.io, and Mixmax. Depending on needs, some buyers also compare Outreach with broader CRM and revenue platforms such as HubSpot Sales Hub or Salesforce Sales Cloud combined with add-on engagement tools.

Is Outreach.io good for small businesses?

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Outreach.io can work for small sales teams, but it is primarily designed and priced for mid-market and enterprise organizations with structured outbound and account-based motions. Smaller businesses that need simple cold email or basic sequencing and have tight budgets may find lighter-weight, lower-cost tools easier to adopt. For growing teams that plan to scale outbound, run complex sales processes, and can invest in implementation and training, Outreach.io can provide a strong long-term platform.

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