People.ai

Stop Managing Tools. Start Moving Deals.

RevOps & Sales Analytics
★★★★★ 4.7
2016 Founded
201-500 Employees
500+ Customers
San Francisco, CA, USA Headquarters

Quick Facts

✓ Free Trial
Website
people.ai →
Starting Price
50
Pricing Model
per-user
Free Trial
14 days
Company Type
private

About People.ai

People.ai is the leading AI data platform for revenue teams, designed to give go-to-market organizations a complete, trusted view of every customer interaction. Founded in 2016 and headquartered in San Francisco, People.ai uses patented AI and a comprehensive data foundation to capture emails, meetings, calls, and other GTM activities, match them to the right accounts and opportunities, and surface insights that help sellers and leaders win more deals with greater predictability.

At the core of the offering is the SalesAI platform, which combines modules for Forensics, Account Execution, Opportunity Management, and AI-native Forecasting. These capabilities unify GTM data, provide deep visibility into buyer and seller engagement, and operationalize methodologies like MEDDIC through account plans, relationship maps, deal scorecards, and engagement scoring. Complementing the core platform is PeopleGlass, a spreadsheet-like web and Chrome experience that lets revenue teams update Salesforce records in bulk and maintain pipeline hygiene in a fraction of the time required in native CRM screens.

People.ai has raised approximately $200M in venture funding and is backed by leading investors including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, Mubadala Capital, and Y Combinator. The company has been recognized on lists such as Deloitte Technology Fast 500, Inc. 5000, Forbes AI 50, and the Y Combinator Top Companies List, and has been named a leader in multiple G2 Grid reports for revenue intelligence and customer revenue optimization. It holds SOC 2 Type II and ISO 27001 certifications and is fully GDPR compliant, reflecting its focus on enterprise-grade security and governance.

Today, People.ai serves hundreds of mid-market and enterprise customers across technology, SaaS, telecommunications, manufacturing, financial services, and other B2B industries. Brands like Verizon, Cisco, Okta, Zoom, Red Hat, IBM, Palo Alto Networks, Lyft, New Relic, and Tanium use People.ai to modernize sales rituals, improve forecast accuracy, drive tighter alignment between sales and marketing, and unlock the full selling capacity of their revenue organizations.

Key Features

Smart activity capture - automatically ingests emails, calendar events, meetings, calls, and other GTM activity into CRM using patented matching algorithms.

SalesAI assistant - generative AI that summarizes deals and accounts, answers natural-language questions, and recommends next best actions based on engagement patterns.

Forensics analytics - unifies GTM data to provide end-to-end visibility into pipeline coverage, activity levels, and engagement across accounts and opportunities.

Account execution - data-driven account plans, buying-group and relationship mapping (via ClosePlan) to operationalize MEDDIC and other enterprise sales methodologies.

Opportunity management - deal scorecards and health scores that highlight at-risk opportunities, missing stakeholders, and recommended steps to move deals forward.

AI-native forecasting - pipeline inspection and forecasting views that combine historical performance with current activity data to improve forecast accuracy and predictability.

Engagement dashboards - buyer and seller engagement scoring at contact, account, and opportunity levels to measure deal momentum and customer health.

PeopleGlass CRM workspace - spreadsheet-like web and Chrome-based interface for quickly viewing, filtering, and bulk-updating Salesforce records.

Marketing and attribution insights - connects revenue activity and opportunity data back to campaigns and channels for ROI, influence, and funnel analytics.

Coaching and performance management - reports and benchmarks on rep activity, conversion rates, and win rates to guide manager coaching and sales enablement.

Sales methodology enablement - embeds sales playbooks and methodologies such as MEDDIC into daily workflows with automated qualification and checklisting.

Multi-channel conversation intelligence - enriches data from Zoom, Webex, Teams and other meeting tools with AI-generated summaries and risk assessments.

Data warehouse and BI integrations - connectors and schemas for Snowflake, Redshift, Tableau, Power BI and other analytics tools to extend revenue reporting.

Enterprise security and governance - SOC 2 Type II, ISO 27001, GDPR compliance, SSO integrations, and robust permissions to meet large-enterprise requirements.

Salesforce-first design - deep, bi-directional integration with Salesforce for automatic contact creation, activity logging, and embedded insights inside CRM.

Pros & Cons

👍 Pros

  • Automatically captures emails, calendar events, and meetings into Salesforce, significantly reducing manual CRM data entry for reps.
  • Provides strong visibility into pipeline, account health, and rep activity with engagement scores and intuitive dashboards.
  • Offers an easy-to-use interface, especially with PeopleGlass, which makes updating and analyzing Salesforce data much faster.
  • Delivers powerful analytics and reporting that help leaders benchmark performance, inspect deals, and coach reps more effectively.
  • Deep Salesforce integration and broad ecosystem of GTM integrations make it fit naturally into existing revenue tech stacks.
  • Customer success and support teams are frequently praised as responsive and hands-on during onboarding and ongoing optimization.

👎 Cons

  • Some users report limited customization options for dashboards and reports, and would like more flexible filtering and views.
  • Activity capture from certain channels (for example LinkedIn or Slack in some setups) can be incomplete without additional configuration, leading to occasional data gaps.
  • The user interface can feel non-intuitive or cluttered to some users, especially when first adopted across large teams.
  • There can be delays or latency in updating certain data sets, such as call data or some reports, which impacts real-time analysis.
  • Implementation and ongoing administration can be complex for smaller teams without dedicated RevOps or Salesforce admins.

User Reviews

G2
4.4
★★★★☆
Capterra
4.8
★★★★★
TrustRadius
9.9
★★★★★

Integrations

Salesforce Microsoft 365 Microsoft Oracle Fusion Sales Zoom ZoomInfo Slack Webex Gmail Google Calendar Exchange Tableau LinkedIn Marketo Outreach Clari Seismic Demandbase Gainsight Drift Snowflake Highspot AWS S3 AWS Redshift Microsoft Teams RingCentral HubSpot Marketing Hub Salesloft Power BI Xactly

Best For

Company Size

mid-market enterprise

Industries

SaaS Technology Telecommunications Financial Services Manufacturing & Industrial Healthcare

Use Cases

Revenue intelligence and pipeline visibility Sales forecasting and pipeline inspection Account planning and opportunity management Sales activity capture and CRM hygiene Sales coaching and performance analytics

FAQ

What is People.ai?

+

People.ai is an AI-powered revenue intelligence and RevOps platform that automatically captures go-to-market activity data from sources like email, calendar, meetings, and sales tools, matches it to accounts and opportunities in CRM, and uses that data to power SalesAI insights, forecasting, account execution, and coaching for sales, marketing, and customer success teams.

How much does People.ai cost?

+

People.ai uses a per-user, subscription-based pricing model for its core SalesAI revenue intelligence platform, with commonly reported entry-level pricing starting around $50 per user per month and typical enterprise contracts ranging from the low thousands to six figures annually depending on team size, modules, and data volume. There is also a free PeopleGlass tier for Salesforce users, and most enterprise deals require contacting People.ai for a custom quote and contract.

What are the main features of People.ai?

+

Key features of People.ai include automated activity capture into CRM, SalesAI generative assistant, Forensics analytics, account execution and relationship mapping, opportunity health scoring, AI-native forecasting, engagement dashboards, marketing and attribution insights, PeopleGlass spreadsheet-like CRM workspace, and extensive integrations with tools such as Salesforce, Microsoft, Oracle, Zoom, Slack, Webex, Marketo, and Snowflake.

Who are People.ai's main competitors?

+

Major competitors to People.ai in the revenue intelligence and RevOps space include Clari, Gong, Salesloft, and Revenue Grid, along with adjacent capabilities from platforms such as Salesforce Sales Cloud with Einstein, and other RevOps analytics and engagement solutions that offer forecasting, deal inspection, activity capture, or sales engagement.

Is People.ai good for small businesses?

+

People.ai is primarily designed for mid-market and enterprise B2B organizations with complex sales cycles and established CRM processes, so its full SalesAI platform may be more than smaller teams need. However, the free PeopleGlass product can be valuable for individual sellers and small teams on Salesforce who want a faster, spreadsheet-like way to manage pipeline and keep CRM data clean without investing in a full enterprise revenue intelligence deployment.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!