PeopleDataLabs

The single source of truth for B2B data

Sales Intelligence & Data
★★★★★ 4.6
2015 Founded
51-200 Employees
1,000+ Customers
San Francisco, CA, United States Headquarters

Quick Facts

✓ Free Trial
Starting Price
98
Pricing Model
usage-based
Free Trial
unknown days
Company Type
private

About PeopleDataLabs

People Data Labs (PDL) is a developer-first provider of B2B people and company intelligence. Its platform aggregates billions of public and licensed data points into a standardized, privacy-compliant dataset that can be accessed via API, search endpoints, data marketplaces, and bulk licensing. Organizations use PDL’s data to enrich CRM and marketing systems, build sales and recruiting platforms, power investment research, and feed machine learning models.

Founded in 2015 by Henry Nevue and Sean Thorne, People Data Labs raised more than $55M in venture funding, including a $45M Series B round led by Craft Ventures, with earlier backing from investors such as 8VC and Founders Fund. The company grew from its origins (formerly known as TalentIQ) into a standalone data-as-a-service provider focused on engineers, data scientists, and product teams that need granular, large-scale professional data.

PDL’s product portfolio centers on APIs for Person Enrichment, Person Search, Person Identify, Company Enrichment, Company Search, IP Enrichment, job posting data, and a range of supporting services such as Cleaner, Autocomplete, Skill Enrichment, and Job Title Enrichment APIs. These services are exposed through a comprehensive developer hub with SDKs in multiple languages, a query builder, webhooks, and a self-service API dashboard. For customers that need full-file access, PDL offers data licenses and delivers datasets through S3, Snowflake, Databricks, Azure, GCP, and other channels.

In the sales intelligence and data market, People Data Labs differentiates itself by focusing on being the underlying data layer rather than a full sales engagement UI. Compared with platforms like ZoomInfo or Apollo.io, PDL is best suited for companies that want to embed rich B2B data into their own products or internal analytics stacks. Its scale, depth of attributes, and strong integrations with modern data platforms position it as a leading choice for technical teams building data-driven applications across HR Tech, Sales & Marketing, fraud and identity, and investment intelligence.

Key Features

Person Enrichment API - one-to-one matching against billions of professional profiles to enrich people records with work history, education, skills, and social links.

Person Search API - Elasticsearch-style search across the person dataset to build highly targeted segments based on role, seniority, skills, location, and more.

Person Identify API - resolves incomplete identifiers such as email, phone, or social handles to a full person profile when possible.

Company Enrichment API - appends firmographic data like industry, revenue range, headcount, locations, and domains to existing company records.

Company Search API - discovers companies that match complex criteria (size, technologies, growth signals, hiring patterns, location) for sales and investment use cases.

IP Enrichment API - turns an IP address into inferred company, location, and other context to power anonymous visitor identification and ABM.

Job Posting Data & APIs - provides structured data on global job postings and a job posting schema to power hiring analytics, talent intelligence, and investment research.

Autocomplete API - suggests standardized names, companies, locations, and other entities as users type, enabling cleaner inputs and better UX.

Cleaner APIs - normalize and standardize names, locations, email addresses, phone numbers, and job titles for consistent data across systems.

Job Title & Skill Enrichment APIs - classify and enrich job titles and skills with seniority, role, function, and standardized taxonomies.

Bulk enrichment & Data License - delivers full or partial snapshots of person, company, IP, and job data via S3, Snowflake, Databricks, Azure, GCP, or direct download with ongoing delta files.

Free datasets & Data Lab tools - offer sample company datasets and prebuilt exploration tools so teams can evaluate and prototype with PDL data at no cost.

Developer-first tooling - comprehensive API docs, SDKs in Python, JavaScript, Ruby, Go, and Rust, webhooks, and an API dashboard for monitoring usage and keys.

Security & compliance tooling - data-sources and compliance documentation, subject request APIs, and governance controls aligned with SOC 2 and ISO 27001 standards.

Marketplace availability - curated datasets via Snowflake Data Marketplace, Databricks Marketplace, AWS Data Exchange, and other partner platforms.

Pros & Cons

👍 Pros

  • Very large and rich B2B people and company dataset with strong global coverage and hundreds of attributes per profile.
  • Well-documented, stable APIs that developers find easy to integrate, with good examples and SDK support.
  • Powerful search and filtering capabilities that support fine-grained segmentation for sales, recruiting, and research use cases.
  • Responsive, knowledgeable support and customer success teams, especially for paying and enterprise customers.
  • Flexible delivery options including real-time APIs, bulk files, and data marketplace access via Snowflake and Databricks.

👎 Cons

  • Pricing is considered expensive by several reviewers, especially for high-volume or bulk data usage.
  • Some users report data quality issues such as duplicates, stale records, and inconsistent phone number formatting that require additional cleaning.
  • The product is highly developer-focused with limited GUI, creating a steeper learning curve for non-technical users.
  • A few public reviewers raise concerns about data privacy, unwanted outreach, and difficulty cancelling or managing billing.

User Reviews

G2
4.6
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot Google Sheets Airtable Google Forms Typeform Zapier Make.com Intercom Mailchimp Calendly Snowflake Databricks AWS Data Exchange Clay Exabel CloudQuant Fraud.net

Best For

Company Size

smb mid-market enterprise

Industries

HR Tech Recruitment & Staffing SaaS Technology Sales & Marketing Financial Services

Use Cases

Lead and account enrichment for CRMs and marketing automation platforms Building sales prospecting and account-based marketing audiences Recruitment platforms and talent intelligence for candidate sourcing Investment research and alternative data analytics on companies and workforces Fraud and identity verification using enriched person and company attributes Data cleaning, normalization, and deduplication in data warehouses and CDPs

FAQ

What is People Data Labs?

+

People Data Labs is a B2B data provider that aggregates and standardizes large-scale people and company information into a single, compliant dataset. Teams access this data through enrichment and search APIs, bulk data licenses, and data marketplaces to enhance CRM and marketing systems, build recruiting and sales intelligence products, run investment research, and power machine learning models.

How much does People Data Labs cost?

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People Data Labs uses a credit-based, usage-based pricing model with separate tiers for different APIs. Self-serve Pro plans for Person Enrichment and Person Search start around $98 per month on a monthly cycle, with discounts for annual commitments and higher volumes. Company and IP Enrichment APIs have their own credit pricing, and enterprise customers with over 100k monthly credits, custom field bundles, or data licenses typically negotiate custom contracts with the sales team. A limited free tier and free trial options are available for testing.

What are the main features of People Data Labs?

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Key features include Person Enrichment, Person Identify, and Person Search APIs; Company Enrichment and Company Search APIs; an IP Enrichment API; comprehensive job posting data; Autocomplete and Cleaner APIs; Job Title and Skill Enrichment; bulk enrichment and full-file data licenses; multi-language SDKs and webhooks; and integrations with tools like Salesforce, Zapier, Snowflake, Databricks, and AWS Data Exchange.

Who are People Data Labs's main competitors?

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In the sales intelligence and B2B data space, common alternatives to People Data Labs include ZoomInfo, Clearbit, Apollo.io, and Cognism. Depending on the use case, it may also be compared to other data-as-a-service or alternative data vendors that provide company, contact, or employment data.

Is People Data Labs good for small businesses?

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People Data Labs can be a strong option for small and midsize businesses that have technical resources and need precise control over how B2B data is integrated into their stack. The free tier and lower-volume Pro plans make it accessible for startups and smaller teams. However, non-technical SMBs looking for an out-of-the-box sales prospecting tool with a built-in UI may find more immediate value in traditional sales intelligence platforms and might use People Data Labs later as they build more custom data-driven workflows.

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