Pipedrive is a cloud-based, sales-focused CRM platform designed to give revenue teams a simple, visual way to manage their pipelines and customer relationships. Founded in 2010 by a group of salespeople in Estonia, the company is now headquartered in New York City and serves more than 100,000 companies worldwide. Backed by majority owner Vista Equity Partners and leading venture firms, Pipedrive has grown to roughly 800 employees across offices in Europe and the US.
The core Pipedrive product centers on an intuitive, kanban-style pipeline where users can drag and drop deals between stages, track every activity and maintain full context on contacts and organizations. Built-in email integration, activity scheduling, calendar sync and a powerful mobile app help sellers stay on top of follow-ups from anywhere. Over time, Pipedrive has added advanced capabilities like customizable fields, multiple pipelines, subscription tracking, AI-powered guidance and robust reporting to support more sophisticated sales operations.
Around the core CRM, Pipedrive offers a suite of add-ons, including LeadBooster for lead capture (chatbot, live chat, forms and prospector), Campaigns for email marketing, Web Visitors for website visitor tracking, Projects for post-sale delivery and Smart Docs for document generation and e-signatures. A marketplace of 500+ integrations and an open REST API let teams connect tools like Mailchimp, QuickBooks, Slack, Zoom and Google Workspace, making Pipedrive a hub for sales data rather than a standalone silo.
Positioned primarily for small and mid-market businesses, Pipedrive competes with platforms like HubSpot, Zoho and Monday Sales CRM by emphasizing ease of use, fast time to value and sales rep adoption. Consistently high user ratings on G2, Capterra and TrustRadius reflect its reputation as an accessible yet capable CRM that bridges the gap between simple spreadsheets and heavyweight enterprise systems.
