Rivet is a boutique revenue consultancy founded by technology sales leader Johanna Brown to help early-stage innovation companies turn early traction into predictable, scalable growth. Based in St. John's, Newfoundland and Labrador, Rivet focuses on bridging the gap between strategy and execution for founders and lean go-to-market teams. technl.ca
Through its flagship Sales Blueprint Builder system and a mix of advisory and fractional VP of Sales engagements, Rivet guides startups through defining their ideal customer profile (ICP), clarifying value propositions, and designing end-to-end sales processes that support a path to $1M+ ARR and beyond. The Sales Blueprint Builder is positioned as an end-to-end framework that walks teams from ICP discovery to a practical go-to-market plan tailored to their specific customers, channels, and sales cycle. rivetgrowth.com
Rivet’s services span accelerated sales growth projects, founder advisory, and sales team coaching. Typical work includes segmenting target markets, building sales playbooks, designing pipelines and forecasting, and helping teams adopt CRM and reporting practices that turn data into actionable insight. Client testimonials from companies such as SiftMed, Prescriby, dependBuild, Enaimco, PolyUnity, and DuaTask highlight Rivet’s impact on clarifying ICPs, shortening sales cycles, and supporting international market expansion. rivetgrowth.com
Unlike large, generalized consulting firms, Rivet is deeply focused on early-stage B2B tech and the realities of founder-led sales. The firm also partners with incubators and accelerators, positioning the Sales Blueprint Builder as a scalable, structured system they can deploy across entire startup portfolios to improve go-to-market readiness and revenue outcomes. rivetgrowth.com