Sales Focus Inc. (SFI) is a U.S.-based sales outsourcing company founded in 1998 and headquartered in Columbia, Maryland, with a major inside sales center in North Charleston, South Carolina. The firm pioneered the sales outsourcing industry in the U.S. and focuses exclusively on building and managing dedicated sales teams for its clients.
SFI’s core offering is “intelligent sales outsourcing” – outsourced SDR, inside sales, and outside/field sales teams that it recruits, trains, and manages as an extension of each client’s brand. Using its proprietary S.O.L.D.™ methodology (Study, Organize, Launch, Direct), Sales Focus designs go‑to‑market plans, hires W‑2 U.S.-based reps, and manages them day to day against clearly defined KPIs and revenue targets. The company guarantees that it can stand up a fully operational sales program of any size in 45 days or less, and in some packaged programs as fast as 30 days.
Over more than 25 years, Sales Focus reports working with nearly 2,000 businesses from startups to Fortune 500 enterprises across industries such as energy, healthcare, technology, telecommunications, manufacturing, finance, pharmaceuticals, tourism, advertising, food and beverage, and retail. The company highlights more than $1.2B in gross revenue generated for clients, an average 37% revenue lift versus prior sales processes, and over 12,000 sales professionals hired and managed through its programs.
SFI has received repeated third‑party recognition, including rankings on the Inc. 5000 list of fastest‑growing private companies and multiple awards from Corporate Vision’s Global Business Awards as a global leader in B2B outsourced sales, as well as a 2023 Top Sales Development Services Provider designation from CIOReview and a 2025 Top Healthcare and Medical Sales Outsourcing Service award from Healthcare Business Review.
