SalesAR

Your Personal B2B Sales Booster

SDR & Lead Gen Services
★★★★★ 5
2019 Founded
51-200 Employees
700+ Customers
London, United Kingdom Headquarters
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Quick Facts

Website
salesar.io →
Starting Price
1500
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About SalesAR

SalesAR is a specialized B2B lead generation and appointment setting company that helps organizations consistently fill their pipeline with qualified sales opportunities. Founded in 2019 by Anton Ziniuk and Roman Shvets, the agency focuses on outbound sales development, combining human-led research with a carefully curated stack of 30+ sales and data tools. From its base in London with major operations in Kyiv and Dover, Delaware, SalesAR supports clients across North America, Europe and APAC.

The company’s core offering covers the entire outbound funnel: ideal customer profile (ICP) definition, prospect research, list building, email and LinkedIn outreach, anti‑spam and deliverability management, and calendar-based appointment setting. Dedicated research specialists, SDRs and account managers run campaigns using structured outreach sequences, rigorous A/B testing and continuous optimization. SalesAR emphasizes quality over volume, manually validating contacts and pre-qualifying leads before booking meetings with decision-makers.

SalesAR has grown rapidly in the lead generation and SDR outsourcing market, working with more than 700 clients in over 40 countries and 30+ industries, including SaaS, IT services, manufacturing, financial services, healthcare, and logistics. Its campaigns generate around 200,000 leads per month and have driven tens of thousands of booked meetings, with many customers running multi-month or multi-year engagements. Independent review platforms such as G2, Clutch, Capterra and GoodFirms consistently rate SalesAR highly for communication, flexibility, and lead quality.

Beyond core lead generation services, SalesAR has expanded into adjacent offerings such as LinkedIn personal branding (LinkedIn Influencer service) and community-driven education via its HubSAR sales development community. This combination of execution services, strategic guidance and enablement content positions SalesAR as a comprehensive partner for companies that want to scale outbound without building a large in-house SDR team.

Key Features

Fully managed B2B lead generation and appointment setting - end-to-end outbound from ICP definition to booked meetings.

Multi-channel outreach - coordinated cold email and LinkedIn campaigns, with optional cold calling as an extra service.

Manual prospect research - dedicated research specialists build and validate contact lists using 30+ data and verification tools.

Ideal Customer Profile (ICP) and messaging workshops - strategy, analytics and feedback workshops to align targeting and value proposition.

Email and LinkedIn copywriting - campaign-specific messaging with ongoing A/B testing of subject lines, body copy and cadences.

Anti-spam and deliverability management - domain warmup, DNS configuration, blacklist checks and inbox health monitoring to keep deliverability near 99%.

Campaign infrastructure setup - mailbox creation, configuration of sending systems and outreach platforms for reliable bulk delivery.

Lead qualification and appointment setting - SDRs handle responses, qualify interest and schedule meetings directly into client calendars.

CRM integration - option to sync leads, activities and deal stages into the client's CRM for better pipeline visibility.

Detailed reporting and analytics - weekly reports, KPI dashboards and campaign metrics tracking for opens, replies, meetings and ROI.

Global coverage - outreach into the US, Canada, UK, DACH, Nordics, wider Europe and selected APAC markets across 30+ industries.

Prospect research as a standalone service - list building, enrichment, validation and cleanup for internal sales teams.

Anti-spam audits and remediation - one-time audits and ongoing Spam Fix + Support packages for companies with deliverability issues.

LinkedIn Influencer service - LinkedIn personal branding packages including strategy, content creation, posting and audience growth for founders and executives.

HubSAR community access - playbooks, blogs and resources for SDRs and sales leaders on outbound strategy, tooling and deliverability best practices.

Pros & Cons

👍 Pros

  • High-quality, well-targeted leads and a strong volume of booked meetings across complex B2B niches.
  • Excellent communication and responsiveness, including weekly calls, Slack channels and detailed reporting.
  • Flexible, client-oriented approach with willingness to adjust targeting, messaging and strategy based on feedback.
  • Strong technical expertise in email deliverability and anti-spam, resulting in high open and reply rates.
  • Ability to work effectively across time zones and global markets, with transparent processes and clear KPIs.
  • Competitive value for money compared with building and managing an in-house SDR team.

👎 Cons

  • Results often improve over the first few weeks as messaging and ICP are refined, so some ramp-up time is required.
  • Performance can be more variable in very narrow or highly specialized markets, requiring closer collaboration.
  • Retainer-based pricing and minimum volumes may be high for very small or early-stage companies with limited budgets.

User Reviews

G2
4.9
★★★★★
Capterra
5.0
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot Pipedrive Google Workspace LinkedIn LinkedIn Sales Navigator ZoomInfo Apollo.io Kaspr Cognism Evaboot Lemlist Instantly Mailshake Lusha PhantomBuster Expandi Dripify UpLead Unbounce Typeform Mailtester

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Information Technology & Consulting Custom Software Development Financial Services Manufacturing & Industrial Advertising & Marketing

Use Cases

Cold email outreach to targeted decision-makers LinkedIn-based outbound and social selling support End-to-end SDR and appointment setting outsourcing Market entry into new regions or verticals Scaling pipeline for product launches or new offerings Contact list building, enrichment and validation

FAQ

What is SalesAR?

+

SalesAR is a B2B lead generation and appointment setting agency that designs and runs outbound campaigns across email and LinkedIn for companies worldwide. Founded in 2019, it combines manual prospect research, tailored messaging and anti-spam expertise to deliver qualified sales meetings for clients in SaaS, technology, services, manufacturing, financial services and more.

How much does SalesAR cost?

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SalesAR works on project and retainer-based pricing rather than per-seat software licenses. Public data from review platforms indicates projects typically start around 1,000 USD in total value, with ongoing retainers starting at roughly 1,500 USD per month and commonly running in the 3,100-4,300 EUR per month range depending on the package, contact volumes and channels. Exact pricing is customized based on your ICP, target markets, volumes and scope, and is provided after a consultation.

What are the main features of SalesAR?

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Key features of SalesAR include end-to-end B2B lead generation and appointment setting, manual prospect research and list building, multi-channel outreach via email and LinkedIn, copywriting and A/B testing, anti-spam and deliverability management, CRM integration, weekly reporting and analytics, and global coverage across 30+ industries. SalesAR also offers standalone prospect research and anti-spam services, plus a LinkedIn Influencer program for personal branding.

Who are SalesAR's main competitors?

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SalesAR's main competitors in the SDR and lead generation services space include agencies such as Belkins, Martal Group, DemandZEN and CIENCE, as well as other outsourced SDR and appointment setting providers listed on G2 and Clutch. These firms all help B2B companies generate pipeline through outsourced outbound campaigns, but differ in channels used, pricing models and focus industries.

Is SalesAR good for small businesses?

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SalesAR is well suited for small and mid-market B2B companies that have a defined ICP, a considered-purchase offering and budget for a professional outbound program but do not want to build a full in-house SDR team. It can be especially valuable for startups and growth-stage firms entering new markets. However, the retainer-based pricing and minimum volumes may be too high for very early-stage or low-ticket businesses, and it is not designed for B2C or purely transactional e-commerce use cases.

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