SalesAR is a B2B lead generation and appointment setting agency that runs fully managed outbound campaigns across email and LinkedIn for companies worldwide.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with SalesAR. Research last updated December 2025.
What is SalesAR?
SalesAR is a specialized B2B lead generation and appointment setting company that helps organizations consistently fill their pipeline with qualified sales opportunities. Founded in 2019 by Anton Ziniuk and Roman Shvets, the agency focuses on outbound sales development, combining human-led research with a carefully curated stack of 30+ sales and data tools. From its base in London with major operations in Kyiv and Dover, Delaware, SalesAR supports clients across North America, Europe and APAC.
The company’s core offering covers the entire outbound funnel: ideal customer profile (ICP) definition, prospect research, list building, email and LinkedIn outreach, anti-spam and deliverability management, and calendar-based appointment setting. Dedicated research specialists, SDRs and account managers run campaigns using structured outreach sequences, rigorous A/B testing and continuous optimization. SalesAR emphasizes quality over volume, manually validating contacts and pre-qualifying leads before booking meetings with decision-makers.
SalesAR has grown rapidly in the lead generation and SDR outsourcing market, working with more than 700 clients in over 40 countries and 30+ industries, including SaaS, IT services, manufacturing, financial services, healthcare, and logistics. Its campaigns generate around 200,000 leads per month and have driven tens of thousands of booked meetings, with many customers running multi-month or multi-year engagements. Independent review platforms such as G2, Clutch, Capterra and GoodFirms consistently rate SalesAR highly for communication, flexibility, and lead quality.
Beyond core lead generation services, SalesAR has expanded into adjacent offerings such as LinkedIn personal branding (LinkedIn Influencer service) and community-driven education via its HubSAR sales development community. This combination of execution services, strategic guidance and enablement content positions SalesAR as a comprehensive partner for companies that want to scale outbound without building a large in-house SDR team.
SalesAR key features
Teams typically use it for cold email outreach to targeted decision-makers, linkedIn-based outbound and social selling support, end-to-end SDR and appointment setting outsourcing, and more.
- Fully managed B2B lead generation and appointment setting. end-to-end outbound from ICP definition to booked meetings.
- Multi-channel outreach. coordinated cold email and LinkedIn campaigns, with optional cold calling as an extra service.
- Manual prospect research. dedicated research specialists build and validate contact lists using 30+ data and verification tools.
- Ideal Customer Profile (ICP) and messaging workshops. strategy, analytics and feedback workshops to align targeting and value proposition.
- Email and LinkedIn copywriting. campaign-specific messaging with ongoing A/B testing of subject lines, body copy and cadences.
- Anti-spam and deliverability management. domain warmup, DNS configuration, blacklist checks and inbox health monitoring to keep deliverability near 99%.
- Campaign infrastructure setup. mailbox creation, configuration of sending systems and outreach platforms for reliable bulk delivery.
- Lead qualification and appointment setting. SDRs handle responses, qualify interest and schedule meetings directly into client calendars.
- CRM integration. option to sync leads, activities and deal stages into the client's CRM for better pipeline visibility.
- Detailed reporting and analytics. weekly reports, KPI dashboards and campaign metrics tracking for opens, replies, meetings and ROI.
- Global coverage. outreach into the US, Canada, UK, DACH, Nordics, wider Europe and selected APAC markets across 30+ industries.
- Prospect research as a standalone service. list building, enrichment, validation and cleanup for internal sales teams.
- Anti-spam audits and remediation. one-time audits and ongoing Spam Fix + Support packages for companies with deliverability issues.
- LinkedIn Influencer service. LinkedIn personal branding packages including strategy, content creation, posting and audience growth for founders and executives.
- HubSAR community access. playbooks, blogs and resources for SDRs and sales leaders on outbound strategy, tooling and deliverability best practices.
What reviewers love, and what to watch
A balanced view of SalesAR, drawn from public reviews and product research.
Pros
- High-quality, well-targeted leads and a strong volume of booked meetings across complex B2B niches.
- Excellent communication and responsiveness, including weekly calls, Slack channels and detailed reporting.
- Flexible, client-oriented approach with willingness to adjust targeting, messaging and strategy based on feedback.
- Strong technical expertise in email deliverability and anti-spam, resulting in high open and reply rates.
- Ability to work effectively across time zones and global markets, with transparent processes and clear KPIs.
- Competitive value for money compared with building and managing an in-house SDR team.
Cons
- Results often improve over the first few weeks as messaging and ICP are refined, so some ramp-up time is required.
- Performance can be more variable in very narrow or highly specialized markets, requiring closer collaboration.
- Retainer-based pricing and minimum volumes may be high for very small or early-stage companies with limited budgets.
SalesAR pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- 1-month campaign duration
- 1,000 researched prospects included
- Dedicated research specialist, SDR and account manager
- Up to 8 sending mailboxes configured and warmed
- Up to 4-step email outreach sequence
- LinkedIn outreach layer for non-responders
- Anti-spam checks and domain health monitoring
- Weekly performance reports and review calls
- 3-month engagement
- Approx. 750 prospects per month
- B2B lead generation and appointment setting service
- Dedicated SDR and account manager
- Multi-touch email and LinkedIn sequences
- Campaign optimization based on reply and meeting data
- Standard reporting and KPI tracking
- 3-month engagement for scaling outreach
- Approx. 1,500 prospects per month
- Higher volume multi-segment campaigns
- Expanded SDR and research capacity
- More aggressive testing across markets, personas and messages
- Enhanced reporting and strategic guidance for scaling outbound
N/A, SalesAR operates as a managed service on paid retainers and project-based engagements.
Who SalesAR is for
A strong fit for
B2B companies in SaaS, technology, services or industrial sectors that sell considered-purchase products, have a clear ICP and need a scalable but human-led outbound engine without building a large in-house SDR team.
Probably not for
Very small businesses with limited budgets, B2C companies, transactional e-commerce businesses, or teams looking for a self-service software tool rather than a managed lead generation and SDR service.
How SalesAR compares
Compared with other B2B lead generation and SDR outsourcing agencies, SalesAR positions itself firmly on the side of human-led, research-heavy outbound rather than pure automation. While competitors like CIENCE or Belkins also offer multi-channel campaigns, SalesAR differentiates through its emphasis on manual list building, anti-spam expertise, and detailed technical stewardship of email infrastructure, which collectively aim to maximize deliverability and reply rates. Its LinkedIn Influencer service and HubSAR community also provide value beyond standard appointment setting by helping clients build long-term brand and outbound capability.
In terms of customer profile, SalesAR tends to work heavily with small and mid-market B2B companies but also supports select enterprise accounts, similar to Martal Group and DemandZEN. Its review footprint is notable: across G2, Clutch, Capterra and GoodFirms, customers frequently highlight responsiveness, flexibility and high-quality leads. Where some competitors lean more into call-heavy SDR models or marketing agency-style services, SalesAR remains tightly focused on outbound email and LinkedIn, making it an especially strong choice for teams that want a predictable pipeline of qualified meetings from these channels while keeping internal headcount lean.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about SalesAR
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