SalesAR is a specialized B2B lead generation and appointment setting company that helps organizations consistently fill their pipeline with qualified sales opportunities. Founded in 2019 by Anton Ziniuk and Roman Shvets, the agency focuses on outbound sales development, combining human-led research with a carefully curated stack of 30+ sales and data tools. From its base in London with major operations in Kyiv and Dover, Delaware, SalesAR supports clients across North America, Europe and APAC.
The company’s core offering covers the entire outbound funnel: ideal customer profile (ICP) definition, prospect research, list building, email and LinkedIn outreach, anti‑spam and deliverability management, and calendar-based appointment setting. Dedicated research specialists, SDRs and account managers run campaigns using structured outreach sequences, rigorous A/B testing and continuous optimization. SalesAR emphasizes quality over volume, manually validating contacts and pre-qualifying leads before booking meetings with decision-makers.
SalesAR has grown rapidly in the lead generation and SDR outsourcing market, working with more than 700 clients in over 40 countries and 30+ industries, including SaaS, IT services, manufacturing, financial services, healthcare, and logistics. Its campaigns generate around 200,000 leads per month and have driven tens of thousands of booked meetings, with many customers running multi-month or multi-year engagements. Independent review platforms such as G2, Clutch, Capterra and GoodFirms consistently rate SalesAR highly for communication, flexibility, and lead quality.
Beyond core lead generation services, SalesAR has expanded into adjacent offerings such as LinkedIn personal branding (LinkedIn Influencer service) and community-driven education via its HubSAR sales development community. This combination of execution services, strategic guidance and enablement content positions SalesAR as a comprehensive partner for companies that want to scale outbound without building a large in-house SDR team.
