SalesRoads

We’ll build your dream pipeline. You focus on closing it.

SDR & Lead Gen Services
★★★★★ 5
2007 Founded
51-200 Employees
500+ Customers
Boca Raton, Florida, USA Headquarters
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Quick Facts

Website
salesroads.com →
Starting Price
9950
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About SalesRoads

SalesRoads is a U.S.-based B2B sales outsourcing agency that specializes in outsourced Sales Development Representative (SDR) teams, appointment setting, and market research–driven lead generation. Acting as an extension of clients’ internal sales organizations, SalesRoads focuses on building predictable, high-quality pipelines through phone-first, human-led outreach supported by personalized email and CRM integration. Their programs are designed to deliver sales-qualified meetings and deeply qualified leads rather than simple activity volume.

Founded in 2007 by David Kreiger and headquartered in Boca Raton, Florida, SalesRoads began as a fully remote operation intended in part to create flexible work for military spouses and other distributed talent. Over 17+ years the company has grown into a nationally recognized provider with 500+ clients and more than 100,000 appointments set, while maintaining a U.S.-only SDR workforce. The firm has been featured on the Inc. 5000 list multiple times and recognized by Clutch and UpCity as a top global lead-generation and sales outsourcing provider.

SalesRoads’ core offerings include Smart Email Appointment Setting, Full SDR Appointment Setting, Market Research Lead Generation, and outsourced SDR teams. Every engagement is built around a fit-to-purpose demand generation playbook that codifies the client’s ICP, messaging, qualification criteria, objection handling, and outreach sequences. Campaigns are executed by dedicated SDRs supported by sales operations, data researchers, client success directors, and talent development managers, with all activity integrated into the client’s CRM and surfaced through detailed reporting.

The company has carved out a strong position serving B2B organizations with complex, high-value sales cycles across industries such as SaaS and technology, manufacturing and industrial tech, logistics and transportation, construction, healthcare, and the public sector (FED & SLED). In January 2025, SalesRoads strengthened its market presence by acquiring VSA Prospecting, expanding its capacity and consolidating its role as a premium, phone-first lead generation and appointment setting partner for mid-market and enterprise brands.

Key Features

Full SDR appointment setting - dedicated U.S.-based SDRs booking qualified sales meetings via phone and email.

Smart Email appointment setting - email-led outbound campaigns that book uniquely qualified appointments directly onto reps' calendars.

Market research lead generation - research-driven calling campaigns that validate markets, qualify leads in depth, and surface sales-ready opportunities.

Fit-to-purpose outsourced sales teams - custom SDR pods with sales operations, client success, and talent development resources tailored to each client.

Demand Generation Playbook - collaboratively built playbooks covering ICP, personas, messaging, objection handling, and outreach cadences.

Targeted lead list building - dedicated data and sales operations teams generate bespoke prospect lists for every campaign.

CRM integration - appointments, activities, and contact data synced into the client's CRM (e.g., Salesforce or HubSpot) for full pipeline visibility.

Multi-channel outbound - coordinated cold calling, personalized email prospecting, and LinkedIn-based research to reach key decision makers.

Quality-focused qualification - human-verified MQL and SQL criteria to ensure reps spend time on opportunities with real budget, authority, need, and timeline.

Real-time reporting and optimization - dashboards and weekly strategy calls to review performance, iterate messaging, and adjust targeting.

U.S.-based, experienced SDRs - career sales professionals averaging 5-10 years of experience and trained at roughly 3x industry-standard levels.

Account-based market research - structured conversations that map buying groups, uncover pain points, and inform go-to-market strategy.

28-day satisfaction guarantee - risk-mitigated pilot period during which clients can cancel and receive a refund of unused funds if results are unsatisfactory.

Pros & Cons

👍 Pros

  • Delivers high-quality, well-qualified leads and appointments that often outperform internal SDR teams.
  • Operates as a true partner with strong communication, transparency, and strategic collaboration.
  • Experienced, U.S.-based SDRs and leadership who invest time to deeply understand each client's business and value proposition.
  • Thorough discovery and campaign customization, including tailored playbooks, messaging, and targeting.
  • Responsive account management with active involvement from senior leadership and client success teams.
  • Consistently positive ROI and measurable pipeline growth reported across G2, Capterra, Clutch, and other review platforms.

👎 Cons

  • Premium pricing that can be expensive or out of reach for many small businesses and startups.
  • Use of an older engagement platform (e.g., VanillaSoft) has created extra work for some Salesforce-centric clients during data integration.
  • Turnover and internal promotions of SDRs can occasionally impact continuity on long-running campaigns and require transitions.
  • As an external SDR team, tight alignment with internal sales culture and processes can take time and deliberate coordination.

User Reviews

G2
4.9
★★★★★
Capterra
5.0
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot VanillaSoft Gmail Outlook Marketo Pardot LinkedIn Ads Google Ads Calendly Zendesk Freshdesk Gainsight Totango Clari InsightSquared Custom CRM integrations

Best For

Company Size

smb mid-market enterprise

Industries

SaaS & Technology Manufacturing Industrial & Engineering Logistics & Transportation Construction Healthcare

Use Cases

Outbound appointment setting with qualified decision makers B2B lead generation and pipeline creation in North America Entering new geographic or vertical markets with validated demand Benchmarking and augmenting internal SDR or BDR teams Re-engaging dormant or lost leads with human-led outreach Market research and account mapping for complex buying groups

FAQ

What is SalesRoads?

+

SalesRoads is a U.S.-based B2B sales outsourcing agency that provides outsourced SDR teams, appointment setting, and market research-driven lead generation services. They build fit-to-purpose sales development programs that combine dedicated SDRs, sales operations, data research, and client success resources to generate qualified appointments and deeply qualified leads for mid-market and enterprise clients.

How much does SalesRoads cost?

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SalesRoads operates on a custom, retainer-style pricing model. According to their public pricing and G2 profile, core programs such as Full SDR Appointment Setting and Market Research Lead Generation start around $9,950 per 4-week cycle, with total investment varying based on the number of SDRs, target market complexity, and performance targets. There is no published free plan, and engagements are generally positioned as premium, month-to-month services.

What are the main features of SalesRoads?

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Key features of SalesRoads include Full SDR Appointment Setting, Smart Email Appointment Setting, and Market Research Lead Generation; fit-to-purpose outsourced SDR teams with dedicated sales ops, data, client success, and talent development; bespoke demand generation playbooks and targeted lead list building; CRM integration with systems like Salesforce and HubSpot; multi-channel outbound via phone and personalized email; quality-focused SQL and MQL qualification; and detailed reporting and optimization loops. They also offer a 28-day satisfaction guarantee for new clients.

Who are SalesRoads' main competitors?

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SalesRoads competes with other premium B2B lead generation and SDR outsourcing agencies such as CIENCE, Martal Group, Belkins, and Callbox, along with various regional and vertical-specific providers. These firms also offer outsourced SDR teams and appointment setting, but differ in areas like geographic coverage, pricing, reliance on offshore resources, and the balance between phone, email, and digital marketing channels.

Is SalesRoads good for small businesses?

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SalesRoads can be a strong fit for smaller B2B companies that sell high-value products or services and are ready to invest in a premium outbound engine. However, their starting price point - around $9,950 per 4-week cycle - means they are generally best suited to organizations with sufficient budget, clear product-market fit, and a dedicated team to close deals. Very early-stage startups, low-ACV offerings, or budget-constrained small businesses may find lower-cost or more self-serve lead-generation options more appropriate.

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