API ONLINE 118,175 meetings booked

SalesRoads

We’ll build your dream pipeline. You focus on closing it.

SDR & Lead Gen Services 4.8 (21 reviews)
2007 Founded
51-200 Employees
500+ Customers
Boca Raton, Florida, USA Headquarters

Quick Facts

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About SalesRoads

SalesRoads is a U.S.-based B2B sales outsourcing agency that specializes in outsourced Sales Development Representative (SDR) teams, appointment setting, and market research–driven lead generation. Acting as an extension of clients’ internal sales organizations, SalesRoads focuses on building predictable, high-quality pipelines through phone-first, human-led outreach supported by personalized email and CRM integration. Their programs are designed to deliver sales-qualified meetings and deeply qualified leads rather than simple activity volume.

Founded in 2007 by David Kreiger and headquartered in Boca Raton, Florida, SalesRoads began as a fully remote operation intended in part to create flexible work for military spouses and other distributed talent. Over 17+ years the company has grown into a nationally recognized provider with 500+ clients and more than 100,000 appointments set, while maintaining a U.S.-only SDR workforce. The firm has been featured on the Inc. 5000 list multiple times and recognized by Clutch and UpCity as a top global lead-generation and sales outsourcing provider.

SalesRoads’ core offerings include Smart Email Appointment Setting, Full SDR Appointment Setting, Market Research Lead Generation, and outsourced SDR teams. Every engagement is built around a fit-to-purpose demand generation playbook that codifies the client’s ICP, messaging, qualification criteria, objection handling, and outreach sequences. Campaigns are executed by dedicated SDRs supported by sales operations, data researchers, client success directors, and talent development managers, with all activity integrated into the client’s CRM and surfaced through detailed reporting.

The company has carved out a strong position serving B2B organizations with complex, high-value sales cycles across industries such as SaaS and technology, manufacturing and industrial tech, logistics and transportation, construction, healthcare, and the public sector (FED & SLED). In January 2025, SalesRoads strengthened its market presence by acquiring VSA Prospecting, expanding its capacity and consolidating its role as a premium, phone-first lead generation and appointment setting partner for mid-market and enterprise brands.

Key Features

Full SDR appointment setting - dedicated U.S.-based SDRs booking qualified sales meetings via phone and email.

Smart Email appointment setting - email-led outbound campaigns that book uniquely qualified appointments directly onto reps' calendars.

Market research lead generation - research-driven calling campaigns that validate markets, qualify leads in depth, and surface sales-ready opportunities.

Fit-to-purpose outsourced sales teams - custom SDR pods with sales operations, client success, and talent development resources tailored to each client.

Demand Generation Playbook - collaboratively built playbooks covering ICP, personas, messaging, objection handling, and outreach cadences.

Targeted lead list building - dedicated data and sales operations teams generate bespoke prospect lists for every campaign.

CRM integration - appointments, activities, and contact data synced into the client's CRM (e.g., Salesforce or HubSpot) for full pipeline visibility.

Multi-channel outbound - coordinated cold calling, personalized email prospecting, and LinkedIn-based research to reach key decision makers.

Quality-focused qualification - human-verified MQL and SQL criteria to ensure reps spend time on opportunities with real budget, authority, need, and timeline.

Real-time reporting and optimization - dashboards and weekly strategy calls to review performance, iterate messaging, and adjust targeting.

U.S.-based, experienced SDRs - career sales professionals averaging 5-10 years of experience and trained at roughly 3x industry-standard levels.

Account-based market research - structured conversations that map buying groups, uncover pain points, and inform go-to-market strategy.

28-day satisfaction guarantee - risk-mitigated pilot period during which clients can cancel and receive a refund of unused funds if results are unsatisfactory.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS & Technology Manufacturing Industrial & Engineering Logistics & Transportation Construction Healthcare

Use Cases

Outbound appointment setting with qualified decision makers B2B lead generation and pipeline creation in North America Entering new geographic or vertical markets with validated demand Benchmarking and augmenting internal SDR or BDR teams Re-engaging dormant or lost leads with human-led outreach Market research and account mapping for complex buying groups

FAQ

What is SalesRoads?

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SalesRoads is a U.S.-based B2B sales outsourcing agency that provides outsourced SDR teams, appointment setting, and market research-driven lead generation services. They build fit-to-purpose sales development programs that combine dedicated SDRs, sales operations, data research, and client success resources to generate qualified appointments and deeply qualified leads for mid-market and enterprise clients.

How much does SalesRoads cost?

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SalesRoads operates on a custom, retainer-style pricing model. According to their public pricing and G2 profile, core programs such as Full SDR Appointment Setting and Market Research Lead Generation start around $9,950 per 4-week cycle, with total investment varying based on the number of SDRs, target market complexity, and performance targets. There is no published free plan, and engagements are generally positioned as premium, month-to-month services.

What are the main features of SalesRoads?

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Key features of SalesRoads include Full SDR Appointment Setting, Smart Email Appointment Setting, and Market Research Lead Generation; fit-to-purpose outsourced SDR teams with dedicated sales ops, data, client success, and talent development; bespoke demand generation playbooks and targeted lead list building; CRM integration with systems like Salesforce and HubSpot; multi-channel outbound via phone and personalized email; quality-focused SQL and MQL qualification; and detailed reporting and optimization loops. They also offer a 28-day satisfaction guarantee for new clients.

Who are SalesRoads' main competitors?

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SalesRoads competes with other premium B2B lead generation and SDR outsourcing agencies such as CIENCE, Martal Group, Belkins, and Callbox, along with various regional and vertical-specific providers. These firms also offer outsourced SDR teams and appointment setting, but differ in areas like geographic coverage, pricing, reliance on offshore resources, and the balance between phone, email, and digital marketing channels.

Is SalesRoads good for small businesses?

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SalesRoads can be a strong fit for smaller B2B companies that sell high-value products or services and are ready to invest in a premium outbound engine. However, their starting price point - around $9,950 per 4-week cycle - means they are generally best suited to organizations with sufficient budget, clear product-market fit, and a dedicated team to close deals. Very early-stage startups, low-ACV offerings, or budget-constrained small businesses may find lower-cost or more self-serve lead-generation options more appropriate.

Customer Reviews

4.8 out of 5
Based on 21 Google reviews
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Aaron Lee

Aaron Lee 🏅

2 years ago

As an agency owner who is good at closing but not so good at the hunting side of sales, I was looking to connect with qualified and specific marketing executives and professionals in our vertical. What I like about working with SalesRoads was the effort they put into refine the approach, targeting and messaging to help us develop a solid new business pipeline. The other big value was that they don't just use some automated Linkedin tool to make connections. They actually call and book appointments with the people I want to speak with.

Web Master

Web Master 🏅

2 years ago
Randall Martin

Randall Martin 🏅

2 years ago

Skyline Building Care has utilized lead generation services from SalesRoads. I was pleased with the ROI. I’d recommend you consider working with SalesRoads for any lead generation projects that you have. I also want to complement the SalesRoads team members I worked with. Thank you!

Albert Reade

Albert Reade 🏅

3 years ago
Mark Ohlgren

Mark Ohlgren 🏅

5 years ago

I hired the SalesRoads team to develop B2B leads for my 100 person sales team. SalesRoads jumped right in with training, developed talk tracks, and immediately began developing leads for the team. The SalesRoads team is professional, well spoken , and delivered.

Response from owner 5 years ago

Thanks for the review, Mark! We're thrilled we've been able to deliver for your team.

Sri Kaza

Sri Kaza 🏅

5 years ago

My Startup worked closely with Salesroads to do our initial round of customer acquisition - They did a great job understanding our business, and translating our value prop into a sales pitch that worked!

Mark LaRosa

Mark LaRosa 🏅

5 years ago

Working with SalesRoads' SDRs was great. They really understood our business' objectives and made it work on the front lines.

Adam Gerson

Adam Gerson 🏅

5 years ago

I enthusiastically recommend SalesRoads! They're knowledgeable, skilled, responsive, communicative... great partners!

Response from owner 5 years ago

Thanks for the review, Adam! We strive to form great partnerships with every client and are happy to have worked with you.

David Wachs

David Wachs 🏅

5 years ago

Salesroads has been very easy to work with. Their team is knowledgable and experienced in creating concise elevator pitches and then delivering these at scale to drive call volumes. Highly recommend.

Response from owner 5 years ago

Hi David, we always look to function as knowledgeable extensions of our clients' organizations. Thanks for the review!

James Dress

James Dress 🏅

6 years ago

Quality lead generation

Bryan Luoma

Bryan Luoma 🏅

6 years ago

I have had a great experience with SalesRoads. They are a first class operation that goes above and beyond to do the right thing for their clients!

Paul Lemieux

Paul Lemieux 🏅

6 years ago

Our company was looking to produce more leads and SalesRoads was able to make that happen. I highly reccomend their services!

rose rose

rose rose 🏅

Edited 6 years ago

We use SalesRoads for two of our businesses. They have been terrific, providing the leads they said they would. All are legit leads. Highly recommended.

Tim Pratts

Tim Pratts 🏅

6 years ago

We have worked with SalesRoads for a number of years and we are very happy. The team has done great work with connecting us to clients we wouldn't have been able to reach on our own. We will continue to use them!

Andrew Melchiorri

Andrew Melchiorri 🏅

6 years ago

Best appointment setting service we have used by a long shot (and we've tried many). Personally I like that they contribute to strategy and don't just want to blindly call on a list that we provide. Have actually learned some things over the time we've worked together and taken their recommendations on targeting ideas. All in all they provide a professional and extremely high quality service.

J McGowen

J McGowen 🏅

7 years ago

We've had the pleasure of working with SalesRoads over the course of several years now, and have found them to be tremendously accommodating and valuable outsourcing partners. SalesRoads worked closely with us to create customized surveying programs, identifying and qualifying potential opportunity in key areas across the US and Canada. We've employed their help with various outbound dialing campaigns, supporting both our internal divisions and our distributors, and have recorded notable sales growth with each campaign. I recommend SalesRoads to anyone looking for a true sales partnership with a talented team of professionals.

Dan Abbate

Dan Abbate 🏅

7 years ago

SalesRoads is the best sales organization. Period. They tripled the size of our company within 18 months and have us on track to be an Inc 5000 company next year.

alejandra calderon

alejandra calderon 🏅

7 years ago
Barbara Fulmer

Barbara Fulmer 🏅

7 years ago

We hired SalesRoads to help us accelerate our sales and increase our pipeline opportunities. SalesRoads is not your ordinary appointment setting company. They are a true partner and can serve as your outsourced Inside Sales Department. We needed to target large companies across the United States that were self-insured companies. Their data team was able to generate a prospect list of these companies through advanced web scraping and research techniques helping us to identify the right targets. They then developed a very strategic and robust outbound prospecting campaign. This campaign generated appointments and opportunities with some of the largest companies across the United States. They do not look at any campaign as “cookie cutter” and they truly work strategically with us to make sure we generate the types of results we need. If you are looking for a partner to help you increase your pipeline, look no further than SalesRoads.

John Graham

John Graham 🏅

8 years ago

SalesRoads is a true gem in an industry where it is hard to find effective and strategic sales outsourcing partners. The SalesRoads team worked with us for several years building up our small business division. They helped expand our relationship with current and new clients making the division extremely profitable. Not only is their sales execution and process seamless, but also they developed new sales and marketing ideas that helped us target new untapped markets. If you are looking for an organization that not only will help you grow but be a partner and an extension and your SalesTeam, you need not look any further than SalesRoads.

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Siemens
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Revenue.io
GigXR
SimpliSafe
Zoho
InsightRX
Dext
YouGov
Mostly AI
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