Sandler Training (often branded simply as Sandler) is a private, global sales and leadership training company headquartered in the Baltimore, Maryland area. Founded in 1967 by David Sandler, the firm pioneered the Sandler Selling System, a consultative sales methodology that challenges traditional product‑centric, high‑pressure selling. Sandler has since grown into one of the largest training organizations in the world, with hundreds of local offices and trainers delivering programs in more than two dozen countries.
Sandler’s core offering spans sales training, sales leadership and management development, prospecting, account expansion, customer success, and personal and professional development. The company emphasizes reinforcement over one‑off seminars, combining instructor‑led workshops, ongoing coaching, and an online learning platform. Its programs are delivered in-person, virtually, and in hybrid formats, making it accessible to distributed sales organizations and individual professionals alike.
In recent years Sandler has invested heavily in technology-enabled solutions. Partnerships with platforms such as HubSpot, AuctusIQ, MindTickle, Totara Learn, Zoola Analytics, and Fathom power Sandler’s AI role‑play coach, CRM‑embedded coaching workflows, analytics, and a modern LMS experience. These tools are woven into the sales tech stack so that learning happens inside reps’ daily workflows rather than in isolation.
Sandler serves individuals, SMBs, and large enterprises across industries including technology, professional and financial services, manufacturing, logistics, construction, call centers, and medical devices and pharma. With an estimated team of around 540 employees, 500K+ training hours delivered annually, and more than 50,000 customers, clients, and partners, Sandler holds a strong position in the global sales training market.
