SDR as a Service (often shortened to SDR-AAS) is a specialized sales development brand created by Aexus, a European commercial outsourcing firm. The label focuses on delivering dedicated Sales Development Representative (SDR) teams “as a service” to fast‑growing technology, IT and SaaS vendors that want to expand into new markets without building in‑house outbound teams. Operating from the Netherlands with a presence across Europe, North America and Asia‑Pacific, SDR as a Service combines local market expertise with proven tech‑sector sales processes.
Rather than selling software, SDR as a Service delivers a managed service: multilingual SDRs who prospect, qualify and book meetings directly into the client’s calendar. Their teams handle the full outbound motion—from ideal customer profile (ICP) definition and list building, to multi‑channel outreach via phone, email and LinkedIn, to BANT/CHAMP qualification and appointment setting. The company emphasizes continuity of pipeline, quick ramp‑up (typically within a couple of weeks) and the ability to scale SDR capacity up or down as growth demands.
Underpinned by more than two decades of sales experience at Aexus, SDR as a Service positions itself as a data‑driven, tech‑savvy partner. Its methodology integrates modern prospecting tools, CRM and sales engagement platforms, intent and technographic data, and structured reporting cadences. Dedicated managers supervise SDR teams, track performance against KPIs such as meetings booked and pipeline contribution, and run continuous A/B testing to optimize messaging and cadences.
In the crowded outsourced SDR and lead generation market, SDR as a Service differentiates by its deep focus on complex B2B technology sales, its European go‑to‑market heritage, and its ability to plug into a client’s existing tech stack. The brand is best suited to software and technology vendors that want a long‑term pipeline engine and specialist support entering or expanding within European and other international markets.
