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SEMrush

Win digital brand visibility

SEO & Content Tools 3.0 (36 reviews)
2008 Founded
1001-5000 Employees
116,000+ paying customers Customers
Boston, MA, USA Headquarters

Quick Facts

✓ Free Trial
Website
semrush.com →
Pricing Model
tiered
Free Trial
7 days
Company Type
public
Business Type
Software company
Verified on Google View →

About SEMrush

Semrush Holdings, Inc. is a Boston-based SaaS company that provides an all-in-one platform for SEO, content marketing, competitive intelligence, social media, local search, and paid advertising. Its flagship product, Semrush One, unifies traditional SEO analytics with AI search and GEO (Generative Engine Optimization) visibility so brands can understand how they appear both in classic search results and in AI-generated answers.

Founded in 2008 by Oleg Shchegolev and Dmitri Melnikov as a small SEO toolkit, Semrush has grown into a comprehensive online visibility suite used by over 10 million marketing professionals worldwide. The platform now spans more than 55 tools and toolkits and is powered by one of the largest marketing datasets in the industry, including tens of billions of keywords, trillions of backlinks, hundreds of millions of domain profiles, and over a hundred geo databases.

Semrush serves a wide range of customers—from solo creators and small businesses to global enterprises and agencies. Core capabilities include keyword research, domain and traffic analytics, rank tracking, site audits, content ideation and optimization, backlink analytics and link-building workflows, local listings management, social media publishing and analytics, and AI PR for monitoring brand presence across media sources. Agencies benefit from robust reporting, client management tools, and an App Center of add-ons and integrations.

The company went public on the New York Stock Exchange in 2021 under the ticker SEMR and continues to invest heavily in AI-driven features such as its AI Visibility toolkit. In November 2025, Adobe announced an agreement to acquire Semrush in an all-cash deal valued at approximately $1.9 billion, with closing expected in the first half of 2026, positioning Semrush as a key pillar in Adobe’s digital experience and marketing ecosystem.

Key Features

SEO Toolkit & Keyword Research - Discover and analyze high-value keywords at scale with tools like Keyword Magic, Keyword Overview, and Keyword Gap.

Site Audit & Technical SEO - Crawl websites to detect technical and on-page issues, Core Web Vitals problems, and optimization opportunities with prioritized recommendations.

Rank Tracking & AI Visibility - Monitor daily rankings for custom keyword sets and track brand visibility across SERPs and AI-driven answer engines via the AI Visibility toolkit.

Backlink Analytics & Link Building - Analyze backlink profiles, identify toxic links, and build outreach lists for link-building campaigns.

Domain & Traffic Analytics - Benchmark domains and competitors using traffic estimates, audience insights, and market share across channels.

Content Marketing Platform - Use Topic Research, SEO Content Template, and SEO Writing Assistant to plan, brief, write, and optimize content that ranks.

Local SEO & Listings Management - Manage listings, optimize Google Business Profiles, monitor reviews, and track local map rankings for multi-location brands.

Advertising & PPC Research - Research competitor ads and keywords, plan PPC and PLA campaigns, and optimize spend with Advertising and Trends toolkits.

Social Media Management - Plan, schedule, and publish posts, track performance, and benchmark competitors across major social networks.

Reporting & Dashboards - Build automated, white-labeled reports and connect data to BI tools like Looker Studio for unified performance reporting.

Lead Generation & Agency Tools - Use lead-gen widgets, Agency Growth Kits, and client reporting templates tailored for agencies and consultants.

App Center & Extensions - Extend functionality via Semrush App Center and tools like the SEOquake browser extension.

Collaboration & Project Management - Organize work in projects, assign tasks, share notes, and manage multi-user access and permissions.

Best For

Company Size

smb mid-market enterprise

Industries

Digital Marketing Agencies E-commerce SaaS Technology Media & Publishing Financial Services

Use Cases

Keyword research and SERP landscape analysis Technical SEO audits and ongoing site health monitoring Content planning, optimization, and performance tracking Competitor and market intelligence across organic and paid channels PPC and PLA campaign planning and optimization Local SEO and listings management for multi-location brands

Customer Reviews

3.0 out of 5
Based on 36 Google reviews
5★
16
4★
1
3★
2
2★
1
1★
16
View on Google
Massachusetts Mom

Massachusetts Mom 🏅

2 days ago

Buyer beware. Stay away from this company. As a client manager I have many reporting tools including an Ahrefs account. Their service is better, the data cleaner and more reliable and you won’t be scammed out of your money through deliberate deceptive tactics. I added their AI data to my already expensive monthly service and asked weeks prior to the end of month date to remove it from my account. I received deliberately confusing instructions to do it myself, couldn’t, asked for help to do so, and was stalled and ignored. I, and you, should be concerned about the solvency of a company that is desperately holding on to $100 considering I’m already paying 3x that a month for years. In addition, in the past year there have been many unacknowledged data outages or inconsistencies and they do not notify customers when that happens. Between the scammy approach to billing and the inconsistent data, I advise all serious SEOs to look elsewhere.

Response from owner 2 days ago

Hello, we’re sorry to hear about your experience. We’d appreciate the opportunity to review your account and address your concerns directly. Please contact us at mail@semrush.com so we can assist.

syphax haddad

syphax haddad 🏅

2 months ago

I strongly advise everyone to stay away from Semrush. They make the cancellation process deliberately confusing and continue charging customers even after cancellation requests. When I reached out, they refused to issue a refund, hiding behind fine print and rigid policies instead of doing what’s right. It’s shocking how a company of this size can treat paying customers so dishonestly. Do not share your billing information with this company unless you want to deal with unfair charges and zero accountability. There are plenty of honest and transparent alternatives out there — avoid Semrush at all costs.

Response from owner 2 months ago

Hello, as long as your account is canceled before your billing date, then your card will not be charged. If you believe your account was charged in error, please reach out to our support team so that we can take a look and help get your account canceled if needed.

张旭

张旭 🏅

Edited 2 months ago

I made a Semrush subscription by mistake and canceled it immediately without using any paid features. Despite multiple written requests, Semrush has refused to issue a refund or explain why their internal policy seems to override European consumer protection laws, which clearly grant the right to withdraw from unused online purchases. I have contacted their support several times, but they have stopped responding. This lack of transparency and accountability is deeply disappointing. I’m now considering escalating this through European consumer protection channels so other users don’t face the same issue.

Response from owner 2 months ago

Hi, sorry to hear about your disappointment regarding the refund request. We follow our refund policy closely to ensure consistency and transparency. As a business-to-business platform, Semrush subscriptions follow the guidelines in our Terms of Service. We offer a 7-day money-back guarantee on first-time annual plans and add-on purchases, and we appreciate your understanding.

Jb Jb

Jb Jb 🏅

2 months ago

Charged Despite Cancelling Trial • Cancelled trial, yet charged on day 7. • Notified within 5 minutes of the charge that I had already cancelled. • Three follow-up emails ignored; no support or resolution provided. • Confusing and poorly managed cancellation process. • Customer service unprofessional, dismissive, and unhelpful. • Overall, a frustrating and disappointing experience. • I cannot recommend Semrush.

Chitex Kondowe

Chitex Kondowe 🏅

4 months ago

Semrush Boston you have deducted my money total to 312 USD from my bank account of which I have no idea of what kind of business I have with you, I don't know this company or subscribing anything with your company, so devasting. 😠, please assist me to get my money back🙏

Response from owner Edited 3 months ago

Hello Chitex, Can you please follow up via mail@semrush.com? We’ll be happy to help! Thank you.

Michael Goldblatt

Michael Goldblatt 🏅

4 months ago

Disjointed, Overpriced, and Underwhelming – Regretful Investment. I invested into a combination of SEMrush, SEMrush Enterprise, and Ryte, expecti ng a best-in-class SEO and digital marketing solution. Unfortunately, the reality has been deeply disappointing. The platforms are complex, fragmented, and not seamlessly integrated — each feels like a standalone tool rather than part of a unified system. Switching between them is clunky and inefficient, making strategic workflows more difficult rather than easier. Despite the massive cost, the support is severely lacking. Getting meaningful assistance is slow, and when you do get help, it's often superficial or passed between different teams without resolution. SEMrush is oversold and overhyped. What’s marketed as an all-in-one solution feels more like a collection of partially built tools. It’s not intuitive, and the learning curve is steep — with poor onboarding for enterprise clients, which is shocking given the price point. Worst of all, I’m locked into a rigid annual contract, leaving me with expensive tools that don’t deliver the promised ROI. I expected premium service and performance, but instead got a tangled mess of dashboards, half-useful data, and buyer’s remorse. If you're considering SEMrush for your business — especially at the enterprise level — proceed with extreme caution.

Response from owner 4 months ago

Hi Michael, thank you for your feedback. We're sorry to hear that you had this experience with our products. Our team followed up via email earlier today with detailed best practices and resources to support your optimization efforts. The ProServe team is reviewing your setup to identify options that better match your current needs. Once we’ve narrowed those down, we’ll follow up with time slots to walk you through the options and make sure you're set up for the best possible results. We appreciate your patience and look forward to helping you get more value from the platform.

Jumanh Alabdulaal

Jumanh Alabdulaal 🏅

4 months ago

Unfortunately, I didn’t see the ratings here before my free trial experience. I wanted to review the tool to determine what I need to do market research for my new brand. I intended to subscribe after 2 months from the free trial which will be when I’m ready to establish the brand, but they work like scammers and didn’t cancel my subscription request. Customer service very slow to respond, in top of that they have charged my account additional charges for a service that I didn’t request. Also, when I tried to delete my Visa card info the website was lagging and didn’t work!!!! Even the website customer service doesn’t work, it’s like they are doing this slow and no customer service strategy just to scam you.

Response from owner 4 months ago

Hi Jumanh, we’re sorry about your experience. Our Support team has reached out via email regarding the cancellation and will also help remove your card from the platform. If you have any other questions, feel free to DM us on our social channels and we’ll be happy to assist.

Aliasgar Dhoon (Ali)

Aliasgar Dhoon (Ali) 🏅

6 months ago

The review is for their Customer Service. They get their billing wrong - don't have a clear way to add / remove users/add-ons with the subscription - and when they get the billing wrong, they won't fix it. It's a decent product - but there are enough options in the market for us not to want to get overcharged or deal with poor customer service.

Response from owner 6 months ago

Hi Aliasgar, we’re sorry to hear you did not get the support you deserve. We’re happy to take a look to see if we can help make things right. Can you please follow up via mail@semrush.com? We’ll be happy to help!

Matt Funkyseven

Matt Funkyseven 🏅

7 months ago

From a Promising Demo to a Frustrating, Expensive Disappointment We had a very promising demo in 2024 with Marcin Dembski, which made Semrush look like the ideal tool for our business. Everything seemed clear, helpful, and well-presented. Based on that, we committed to the platform and started a subscription. Since then, it has been a complete failure. We were paying nearly $500/month expecting a professional, efficient SEO toolset backed by solid customer service. Unfortunately, the experience has been the opposite. The platform is overloaded with features that look useful in theory but are either limited, confusing, or require additional paid add-ons. You’re constantly being upsold, which makes the real monthly cost much higher than expected. Worse, the subscription management is a nightmare. After realizing we weren’t using even half of the tools due to either complexity or lack of time (and with zero support to guide us), I downgraded our subscription. As a result, some listings disappeared, and several key features stopped working without any clear warning or explanation. The customer support is practically non-existent. Email responses take over 3 days, there is no clear way to reach a live person quickly, and demo requests are left unanswered for days. Everything is routed through bots or endless ticket loops, which is incredibly frustrating—especially when you’re paying a premium for what should be a high-level service. Honestly, if you enjoy wasting money, time, and energy trying to get basic help, then this is the platform for you. But if you’re looking for an SEO tool that respects your business, offers real human support, and delivers what it promises—look elsewhere. We are seriously considering canceling our subscription completely. I want to warn other professionals: Semrush may look like a comprehensive SEO solution on the surface, but in reality, it’s overpriced, inefficient, and lacks the reliable support that every serious business deserves.

Response from owner 7 months ago

Hi Matt, we’re sorry to hear about your experience and appreciate you taking the time to share this feedback. We see that you recently submitted a new demo request, and we’ll be happy to address any questions or concerns during the call and get you the support you need. We also have tons of free resources on our Blog, Knowledge Base, and Academy that can help walk you through our tools if you need assistance: https://social.semrush.com/46DOdOJ If you need anything in the meantime, don’t hesitate to reach out!

Colleen Walker

Colleen Walker 🏅

9 months ago

I was excited to try a free trial to see if I could pitch Semrush to my company, however, I thought I cancelled it in time but only found out weeks later that they charged me over $400 for a service I didn't use. Now they're refusing my refund and their customer service is not helpful. Don't use this company, they will scam you the first chance they get.

Response from owner 9 months ago

Hi Colleen, sorry to hear this wasn’t the experience you were hoping for. Our refund policy allows for refunds if a written request is submitted within 7 business days of the charge, as outlined in our Terms of Service. Since your subscription has been canceled, no further charges will be made. If you have any other questions, our Customer Support team is happy to help.

Chris Panacci

Chris Panacci 🏅

9 months ago

I tried the free trial to see if I could pitch it to my company and accidentally cancelled it a day late and now they are refusing to refund the $400 charge, this is a very unethical company. I will no longer be recommending Semrush to my employer, customer service is rigid and unhelpful.

Response from owner 9 months ago

Dear Chris, We are unable to find details about your case in our system. Could you please reach out to us via our contact page at https://www.semrush.com/company/contacts/? Our Customer Support team will look into it. Thank you in advance!

Fernando Angulo

Fernando Angulo 🏅

11 months ago
Response from owner 11 months ago

Thank you, Fernando!

Howard Horn II

Howard Horn II 🏅

a year ago

Great SEO tool but the consulting service was a rip off. The project manager never showed up and ghosted us when I complained. I tried to call and get someone to resolve this. I never heard back from anyone. I am really surprised by the lack of professionalism. I finally called AMx and disputed the charge. Boils down to very poor management of the consultants that work directly for SEMRUSH.

Response from owner a year ago

Hi Howard, we are sorry you did not get the support you deserve, we are happy to help make this right as soon as possible. Since we can’t reach out here, can you please follow up via mail@semrush.com so that we can look into this further? You may want to try reaching out from an alternate email, as it is possible incoming emails are being blocked or marked as spam.

Elsa Romero

Elsa Romero 🏅

a year ago

Bien

Response from owner a year ago

Thank you!:)

Dulce Maria Manzanares Gutiérrez

Dulce Maria Manzanares Gutiérrez 🏅

a year ago
Response from owner a year ago

Thank you!

Rosa Elena Palomo

Rosa Elena Palomo 🏅

a year ago

Algo muy Bueno..

Response from owner a year ago

Thank you!

Carlos Martinez

Carlos Martinez 🏅

a year ago
Response from owner a year ago

Not too high, huh? 😉 But thanks anyway!

Michelle Poirier

Michelle Poirier 🏅

Edited a year ago

Never been to the office, but had the worst account staff assigned to our company's SEMRush account. I made several complaints to SEMRush and never heard back. He was so rude, combative, condescending, and not even helpful on the product. Also the subscription terms are not helpful in understanding what products you have access to, or which specific tools or even what those tools do. I shouldn't have a deep dive to know what the pricing tiers involve, especially not at this level of pricing. I'm working on getting my company away from SEMRush as soon as possible. They might be an industry standard, but that account manager was so unnecessarily nasty that I would rather pay for several subscriptions to other companies versus having this "all-in-one" platform. Since my complaints have been ignored I'm posting here because this is the SEMRush office closest to us (assuming there's more than 1 SEMRush office) Edit: I know the person's name, but I didn't want to post it publicly.

Response from owner a year ago

Hello Michelle, Thank you for your feedback. We will review the case internally, and our colleagues from Customer Support will get back to you.

S Eastern

S Eastern 🏅

a year ago

Used them to track my links, search rankings, and online presence. Not expensive for the services they provide, I was using the cheapest package of the software and it was enough.

Response from owner a year ago

Thank you for the feedback!

Jonathan Elizalde (Pelon)

Jonathan Elizalde (Pelon) 🏅

a year ago
Response from owner a year ago

Thank you!

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