Serpstat

The go-to platform to speed up search marketing goals achievement aw.linkedin.com

SEO & Content Tools
★★★★★ 4.6
2013 ([serpstat.com](https://serpstat.com/about/?utm_source=openai)) Founded
51-200 ([aw.linkedin.com](https://aw.linkedin.com/company/serpstat?utm_source=openai)) Employees
1.1M+ users worldwide (including 700K+ SEO agencies, marketing teams, and professionals) ([serpstat.com](https://serpstat.com/about/?utm_source=openai)) Customers
Odesa, Odesa Oblast, Ukraine ([crunchbase.com](https://www.crunchbase.com/organization/serpstat?utm_source=openai)) Headquarters
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Quick Facts

✓ Free Trial
Website
serpstat.com →
Starting Price
59
Pricing Model
tiered
Free Trial
7 days
Company Type
private
Social
LinkedIn Twitter/X

About Serpstat

Serpstat is a multifunctional search marketing platform built for SEO, PPC, and content marketing professionals who need a single workspace for research, monitoring, and reporting. Initially launched in 2013 as an internal keyword research tool at Netpeak agency in Odesa, Ukraine, Serpstat spun out as a standalone SaaS product in 2015 and has since evolved into a full-featured SEO suite. serpstat.com

The platform combines core capabilities such as keyword research, competitor and domain analysis, backlink analysis, rank tracking, technical site and page audits, keyword clustering, and AI-powered content tools. Its data footprint includes billions of keywords, over a trillion backlinks, and 230+ regional Google databases, enabling coverage across global and local markets. Serpstat is accessible as a web application with browser extensions for Chrome, Firefox, Edge, and Opera, along with connectors for Google Sheets, Looker Studio, Excel, and various BI and data-integration tools. serpstat.com

Over time, Serpstat has invested heavily in automation and data products. In addition to its standard UI-based workflows, it offers a public API, SERP crawling services, bulk checkers, and custom datasets, plus a growing set of AI tools for generating titles and descriptions, paraphrasing, content drafting, keyword extraction, and plagiarism checking. For advanced users and enterprises, Serpstat provides big-data access via API & Data Solutions, Airbyte connectors, and a Model Context Protocol (MCP) server for integrating SEO data directly into AI agents. serpstat.com

Serpstat positions itself as a more affordable alternative to premium SEO platforms like Ahrefs and Semrush while still offering 50+ tools in one environment. The company reports more than 1.1M users worldwide and hundreds of thousands of projects, serving freelancers, agencies, in-house SEO teams, and large brands such as Uber, Shopify, Samsung, Deloitte, Philips, and others. Within this segment it competes on price-performance, depth of rank tracking (including full Top-100 SERP coverage and emerging AI Overview tracking), and collaborative features like multi-user accounts and white-label reporting. serpstat.com

Key Features

Competitor analysis - domain and URL-level insights into organic and paid traffic, keywords, ads, and top pages for any site. serpstat.com

Keyword research - large global keyword database with search volume, difficulty, CPC, SERP features, and related/suggested queries for SEO and PPC. serpstat.com

Rank tracking - scheduled desktop and mobile position monitoring across 230+ Google regions, including full Top-100 tracking and emerging AI Overview visibility. serpstat.com

Site audit - technical SEO audits and page audits that categorize issues by severity (high/medium/low), with recommendations and crawl limits from tens of thousands to 1.5M+ pages per month. serpstat.com

Backlink analysis - proprietary backlink index with referring domains, anchor text, toxicity metrics, and competitive link-gap analysis. serpstat.com

Keyword clustering & text analytics - automatically groups keywords by semantic similarity and supports content briefs, text analysis, and keyword quality control. serpstat.com

PPC research - analyzes competitors' paid keywords, ad copies, and budgets to inform PPC strategies and identify profitable ad terms. ibeamconsulting.com

Website traffic checker & domain overview - one-click estimation of traffic, visibility, keyword counts, and ranking changes for any domain. serpstat.com

Local listings & reputation management - tools to manage business presence and reviews across numerous local directories from a single dashboard. serpstat.com

AI content tools - generation and optimization of titles, meta descriptions, on-page copy, paraphrasing, keyword extraction, plagiarism checks, and more. crunchbase.com

API & SERP crawling - REST APIs and high-volume SERP crawling for keyword positions, search volume, and SERP features, plus custom datasets for data engineering use cases. serpstat.com

Bulk and batch tools - bulk domain authority checker, bulk traffic checker, bulk keyword search volume, keyword lists, and domain batch analysis for large-scale reporting. serpstat.com

Browser extensions - Website SEO Checker for Chrome, Firefox, Edge, and Opera, enabling on-page, page-level, and domain-level analysis directly in the browser. chromewebstore.google.com

Reporting & white-label - scheduled, branded, and white-label PDF/HTML reports, including full white-label mode on Agency plans. serpstat.com

Team management & collaboration - multi-user accounts, project sharing (even with users without accounts), task lists, and member permissions for agencies and in-house teams. aw.linkedin.com

Pros & Cons

👍 Pros

  • Comprehensive all-in-one SEO suite that covers keyword research, rank tracking, site audits, and backlink analysis in a single tool. g2.com
  • Strong site audit and keyword clustering features that surface clear, prioritized technical issues and support large-scale content planning. capterra.com
  • Excellent value for money compared with larger competitors like Ahrefs and Semrush; often praised as a more affordable alternative with similar core features. techjockey.com
  • Powerful competitor research capabilities, including visibility analysis, missing keyword discovery, and PPC insights. g2.com
  • Helpful documentation, blog, academy, and responsive live chat support for many users, making onboarding and troubleshooting easier. serpstat.com

👎 Cons

  • User interface and UX can feel dated or cluttered, with a learning curve for new users and some workflows that are not immediately intuitive. techjockey.com
  • Performance issues such as slow report loading and occasional bugs or instability, especially when processing large datasets. searchlogistics.com
  • Smaller keyword and backlink databases and occasional data inaccuracies compared with top-tier competitors, limiting depth for advanced research. research.com

User Reviews

G2
4.6
★★★★★
Capterra
4.7
★★★★★
TrustRadius
9.1
★★★★★

Integrations

Google Sheets Google Search Console Google Chrome Mozilla Firefox Microsoft Edge Opera Looker Studio SEOtools for Excel ChatGPT / OpenAI Airbyte Albato Slack Salesforce Microsoft Teams QuickBooks Online Typeform HubSpot Shopify Squarespace Omnisend Instantly UserGuiding Useinbox Google Play Notion BigQuery PostgreSQL Google Analytics

Best For

Company Size

smb mid-market enterprise

Industries

SaaS E-commerce Digital Agencies Media & Publishing Technology Professional Services

Use Cases

Keyword research and content planning Technical SEO and site audits Rank tracking and SERP monitoring (including AI Overview blocks) Competitor and market analysis for SEO and PPC Backlink analysis and link-building strategy Local search and business listings management

FAQ

What is Serpstat?

+

Serpstat is an all-in-one SEO, PPC, and content marketing platform that combines keyword research, competitor and domain analysis, rank tracking, technical site audits, backlink analysis, and AI-powered content tools. It was founded in 2013 in Odesa, Ukraine, and now serves over 1.1M users worldwide across 230+ Google regions. serpstat.com

How much does Serpstat cost?

+

As of late 2025, Serpstat's main SaaS plans start with the Individual tier at about $59 per month (with lower effective pricing on annual contracts), followed by Team (~$119/mo), Team x2, and Agency (around $479/mo standard), each with higher limits and more features. The company frequently runs promotions such as Black Friday discounts on annual plans, offers a 7-day free trial, and maintains a limited freemium tier after the trial. Custom pricing is available for enterprise API, SERP crawling, and big-data datasets. aitoolsexplained.com

What are the main features of Serpstat?

+

Core Serpstat features include global keyword research; competitor and domain analysis; daily desktop and mobile rank tracking with Top-100 depth; technical site and page audits; backlink analysis; keyword clustering and text analytics; PPC research; and a suite of AI content tools. It also offers browser extensions, Google Sheets and Looker Studio connectors, bulk checkers, SERP crawling, and a public API for integrating SEO data into BI systems and AI workflows. serpstat.com

Who are Serpstat's main competitors?

+

Serpstat's main competitors are other all-in-one SEO platforms, particularly Semrush and Ahrefs, which generally offer larger keyword and backlink databases at higher price points. It also competes with tools like SE Ranking, Moz Pro, and Ubersuggest, as well as specialized rank trackers and link-analysis tools, for specific use cases. research.com

Is Serpstat good for small businesses?

+

Yes. Many reviews highlight Serpstat as a cost-effective SEO tool for freelancers, small agencies, and SMBs that need comprehensive functionality without enterprise-level pricing. The Individual and Team plans, combined with generous limits and freemium access after a 7-day trial, make it attractive for small businesses that are willing to learn the interface and don't require the very deepest datasets or enterprise security certifications. capterra.com

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