SharpSpring is a cloud-based revenue growth platform that unifies marketing automation, email marketing, CRM, sales automation, social media management, and analytics in one system. Positioned primarily for small and mid-sized businesses and digital marketing agencies, it enables organizations to generate more leads, nurture them with personalized campaigns, and convert them into revenue while maintaining a single view of each contact’s journey. The platform emphasizes behavioral tracking and automation to connect marketing spend directly to sales outcomes.
Founded in 2012 and headquartered in Gainesville, Florida, SharpSpring grew rapidly by targeting agencies and SMBs that needed an affordable alternative to higher-priced tools like HubSpot, Marketo, and Pardot. Its agency-centric model—featuring white-labeling, a client management console, and aggressive wholesale pricing—helped it gain a global footprint of more than 10,000 businesses and over 2,000 agencies by the early 2020s.
In 2021, SharpSpring (then publicly traded as NASDAQ: SHSP) was acquired and taken private by Constant Contact in a transaction valued at approximately $240 million. This acquisition expanded Constant Contact’s CRM and marketing automation capabilities, while giving SharpSpring access to broader resources and a customer base of hundreds of thousands of small businesses. The product has since been rebranded in many channels as Constant Contact Lead Gen & CRM, though the SharpSpring brand and website remain a key entry point for the platform.
Today, SharpSpring occupies a distinct position in the marketing automation market as a feature-rich, agency-friendly platform that delivers full-funnel capabilities—email, landing pages, CRM, social, retargeting ads, and robust workflow automation—at a fraction of the cost of traditional enterprise suites. Its open architecture, extensive integration marketplace, and unlimited-user pricing model make it particularly attractive to growing agencies and mid-sized organizations that need deep automation without enterprise-level pricing or long-term lock-in.