Showpad is a revenue enablement platform that positions itself as an Enablement Operating System (eOS), unifying sales content management, training and coaching, and buyer engagement in a single environment for sales and marketing teams. help.showpad.com Founded in 2011 in Ghent, Belgium, the company has grown into a dual‑headquartered business with main offices in Ghent and Chicago and a global footprint serving customers in more than 50 countries and over 1,200 organizations across industries such as manufacturing, healthcare, technology, and financial services. prnewswire.com Over time Showpad has expanded its capabilities through product innovation and acquisitions such as LearnCore and meeting-intelligence platform Voicefox, adding robust sales training, coaching, and conversational intelligence to its original mobile‑first content platform. finsmes.com In 2019 the company raised a $70M Series D round, bringing total funding to roughly $185M, and in 2025 Vector Capital agreed to acquire Showpad and merge it with Bigtincan under the Showpad brand, creating a larger AI‑powered revenue enablement player in a market that also includes leaders like Seismic and Highspot. prnewswire.com
Showpad
The most complete & flexible sales enablement platform that marketing and sales rely on to drive revenue growth faster.
Quick Facts
✓ Free TrialAbout Showpad
Key Features
Centralized sales content management - single hub to organize, tag, filter and update all sales and marketing assets with online and offline access for sellers.
Shared Spaces digital sales rooms - branded microsites where buyers and sellers collaborate, comment, upload content and follow mutual action plans throughout the deal.
Interactive Experiences and Pages - configurable, branded content experiences and page layouts tailored to different personas, products and buyer journeys.
Sales training and onboarding (Showpad Coach) - courses, paths, live training, certifications and knowledge checks to ramp new reps and reinforce skills at scale.
Manager coaching and MyTeam hub - dashboards and workflows that let front-line managers assign training, review pitches and track team progress and readiness.
PitchAI coaching - AI analyzes recorded pitches for pace, silences and delivery and gives reps actionable feedback to improve presentation quality.
AI-powered search and answers - semantic search that surfaces quick answers, recommended assets and contextual information based on buyer and deal context.
AI-powered asset summaries and test questions - automatically summarize long content and generate quiz questions to accelerate enablement content creation.
Engagement analytics and insights - track who views, forwards and downloads shared content, with dashboards that tie enablement activities to pipeline and revenue.
CRM integrations and activity logging - sync content sharing, meetings and Shared Space activity to CRM objects like contacts, leads, accounts and opportunities.
Email and productivity integrations - Outlook add-in and Gmail Chrome extension to find, insert and track Showpad content directly from the inbox.
Mobile and desktop apps - native iOS, Android and Windows Desktop apps plus web access, all supporting offline content for field and remote sellers.
Security and governance - SSO, divisions, granular permissions, API/SDK access and admin controls to manage access across regions, teams and partners.
Pros & Cons
👍 Pros
- Centralized, easy-to-use repository that makes it simple for reps to find and share the latest content instead of hunting through drives and email threads.
- Strong mobile and tablet experience with offline access that works well for field and remote sales presentations.
- Robust engagement analytics that show who opened which assets, how often and for how long, helping reps time follow-ups and helping marketing see what is working.
- Highly customizable Experiences and Shared Spaces that enable tailored, branded buyer journeys without requiring heavy IT work.
- Generally positive implementation and support experience, with many customers citing helpful onboarding, responsive support and continuous product improvements.
👎 Cons
- Search results can be inconsistent or not ranked by relevance, so users sometimes struggle to quickly locate the exact asset they need.
- Admin experience and content organization can become complex and time-consuming to manage in large deployments with many assets, courses and divisions.
- Some users feel the platform is relatively expensive compared to smaller competitors and that there is a learning curve for new admins and sellers.
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FAQ
What is Showpad?
+Showpad is a B2B revenue enablement platform and Enablement Operating System (eOS) that centralizes sales content, training, coaching and buyer engagement tools in one environment. It gives sellers web, mobile and desktop apps to access the right content online or offline, present interactively, collaborate with buyers in Shared Spaces and track engagement, while giving managers and marketers analytics and AI-powered insights to improve conversion and content ROI. help.showpad.com
How much does Showpad cost?
+Showpad uses a per-user, tiered subscription model with plans such as eOS Professional, Advanced and Expert, typically billed annually. Exact pricing is not listed publicly and depends on the number of users, modules (for example AI, Learn+ or Collaborate+ add-ons) and contract length, so buyers usually work directly with Showpad sales for a quote. Third-party sources and historical listings indicate list prices have varied by tier over time, and a 14-day free trial has been offered, but current commercial terms should be confirmed with Showpad. help.showpad.com
What are the main features of Showpad?
+Key Showpad capabilities include centralized sales content management, mobile and offline access, Shared Spaces digital sales rooms, configurable Experiences and Pages, sales onboarding and coaching through Showpad Coach, manager dashboards (MyTeam), AI features such as PitchAI, AI-powered search, summaries and test questions, deep engagement analytics and dashboards, plus integrations with systems like Salesforce, Microsoft Dynamics, Outlook, Gmail, Slack, Bynder, Box, Dropbox and others. help.showpad.com
Who are Showpad's main competitors?
+Showpad's primary competitors in the sales and revenue enablement space include Seismic and Highspot, which are often cited as the largest vendors, along with Bigtincan (now merging into Showpad under the Showpad brand), Mindtickle and Allego. Buyers also compare it with other content-management-plus-training tools and, to a lesser extent, with sales engagement platforms and learning management systems that overlap parts of its functionality. linkedin.com
Is Showpad good for small businesses?
+Showpad can be a strong fit for high-growth small or mid-sized businesses that have a formal sales team, significant volumes of sales content and a need for structured onboarding and coaching. However, its breadth of features, implementation effort and enterprise-oriented pricing mean it is often best suited to mid-market and enterprise organizations. Very small teams that only need basic content sharing or email outreach may find it more than they need and might prefer lighter-weight tools. finsmes.com
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