SKALE is a Singapore‑based marketing technology platform developed by GrowthDesk that focuses on helping offline and omnichannel brands run modern shopper marketing campaigns without complex point‑of‑sale integrations. The platform combines gamification, digital vouchers, receipt recognition, chatbots, and loyalty mechanics into a single SaaS offering that marketers can use to activate, capture, and re‑engage shoppers at scale.
Using SKALE, FMCG and retail marketers can launch Spend & Win campaigns, receipt‑powered contests, and digital stamp‑card loyalty programs that reward shoppers in real time for in‑store or online purchases. Smart Receipts technology verifies receipts, attributes purchases to specific campaigns, and automatically issues personalized rewards such as digital vouchers or loyalty points. A built‑in chatbot layer running on channels like WhatsApp and Facebook Messenger further automates engagement, reward delivery, and data capture.
The platform is designed for teams that need to move quickly but operate in complex offline environments like supermarkets, malls, and multi‑brand retail networks. With SKALE, marketers can deploy customized games such as scratch cards, spin‑and‑win, and QR hunts, configure reward logic, and track campaign performance from a unified dashboard. First‑party customer data, purchase histories, and engagement metrics are centralized to support segmentation, retargeting, and longitudinal loyalty strategies.
Positioned as an enterprise‑grade but accessible solution, SKALE serves thousands of brands across Asia and beyond. Its subscription plans bundle software modules with dedicated account management, enabling marketing teams to run multiple campaigns across the year, test new mechanics, and continuously optimize shopper activation and loyalty programs based on measurable ROI.