StackAdapt

The leading technology company that empowers marketers to reach, engage, and convert audiences with precision. ca.linkedin.com

Advertising Platforms
★★★★☆ 4.3
2014 Founded
1001-5000 Employees
40,000+ Customers
Toronto, Ontario, Canada Headquarters
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Quick Facts

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Website
stackadapt.com →
Starting Price
5000
Pricing Model
usage-based
Free Trial
unknown days
Company Type
private
Social
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About StackAdapt

StackAdapt is a Toronto‑headquartered advertising and marketing technology company that provides an integrated, AI-powered marketing platform for agencies and brands. Built originally as a self-serve demand-side platform (DSP), StackAdapt now unifies programmatic advertising, email marketing, and first‑party data activation in a single workflow. The platform supports native, display, video, connected TV (CTV), digital out‑of‑home (DOOH), audio, in‑game, and email channels, enabling marketers to run coordinated, full‑funnel campaigns from awareness to conversion. stackadapt.com

Founded in 2014 by Vitaly Pecherskiy, Yang Han, and Ildar Shar, StackAdapt has grown from a native advertising specialist into a global adtech and martech player backed by more than $500M in growth capital, including a $300M investment from Summit Partners in 2022 and a $235M round led by Teachers’ Venture Growth in 2025. The company now employs over 1,300 people worldwide and serves marketers in at least 19 markets across North America, EMEA, APAC, and LATAM. businesswire.com

Product development at StackAdapt is centered on three pillars: planning, executing, and analyzing campaigns. The platform offers advanced audience and contextual targeting, real‑time forecasting, dynamic creative optimization, and extensive measurement tools, including brand lift and conversion studies. Its proprietary Data Hub centralizes first‑party data for privacy‑first targeting and cross‑channel orchestration, while integrations with major CRM, data, and media partners—such as Salesforce, HubSpot, Snowflake, Bombora, Lead Forensics, Leadspace, Samba TV, and iHeartMedia—extend its capabilities into B2B, ABM, and omnichannel retail use cases. stackadapt.com

In recent years StackAdapt has positioned itself as a next‑generation integrated marketing platform, emphasizing AI and automation. Its Ivy™ AI assistant helps users plan campaigns, recommend high‑intent audiences, generate creatives, and interpret performance via natural‑language queries, while the Creative Studio and Creative Builder tools streamline ad production across formats. Recognition from G2’s Best Software Awards and Snowflake’s Modern Marketing Data Stack reports, along with thousands of client case studies across verticals like B2B SaaS, retail, healthcare, finance, travel, and political campaigns, underscore StackAdapt’s market position as a high‑performing, customer‑satisfaction‑focused DSP. stackadapt.com

Key Features

Multi-channel programmatic buying - Run campaigns across native, display, video, CTV, digital out-of-home, audio, in-game, and email from a single platform. stackadapt.com

Integrated advertising + email - Natively orchestrate paid media and owned email journeys, with engagement in one channel triggering personalized experiences in the other. stackadapt.com

StackAdapt Data Hub - Centralize first-party customer data, sync from CRMs, segment audiences, and activate them across programmatic and email in a privacy-first way. stackadapt.com

Advanced targeting & ABM - Leverage 1st-party onboarding, 3rd-party data, proprietary contextual targeting, location targeting, and specialized ABM capabilities powered by partners like Bombora, Lead Forensics, and Leadspace. stackadapt.com

Real-time forecasting & optimization - Model impressions, reach, clicks, and conversions before launch and optimize in real time based on performance and budget goals. stackadapt.com

Dynamic Ad Creative & DCO - Automatically tailor creative variants to user context and behavior with dynamic creative optimization and AI-enhanced Creative Builder templates. stackadapt.com

Ivyu2122 AI Marketing Assistant - Use a built-in AI copilot to recommend audiences, draft campaign setups, generate ad copy and creative concepts, and explain performance via natural language. stackadapt.com

Cross-channel reporting & attribution - View performance across all channels in unified dashboards, including impression-level data, attribution, and lift metrics for brand and conversion outcomes. stackadapt.com

Brand Lift & measurement solutions - Run survey-based brand lift studies to quantify changes in awareness, recall, favorability, and purchase intent driven by campaigns. stackadapt.com

Creative Studio services - Access an in-house creative team for strategy, HTML5 development, dynamic creatives, and video/motion design across channels. stackadapt.com

Self-serve and managed service options - Operate fully self-serve or work with StackAdapt's client services and trading teams for campaign planning, trafficking, and optimization. sandbox.stackadapt.com

Robust DOOH capabilities - Plan, buy, and measure DOOH with map-first planning and access to supply partners like VIOOH, Broadsign, Vistar Media, and Place Exchange. businesswire.com

Audio & broadcast radio integration - Access iHeartMedia's broadcast, streaming, and podcast inventory programmatically within StackAdapt for full-funnel audio strategies. businesswire.com

Snowflake Native App & 1P data activation - Use StackAdapt's Snowflake Native App powered by Snowflake Cortex AI to turn raw first-party data into targetable audiences without moving data out of Snowflake. businesswire.com

Pros & Cons

👍 Pros

  • Outstanding customer support and client services teams that are frequently described as proactive, responsive, and highly knowledgeable by reviewers. g2.com
  • User-friendly, intuitive interface and campaign setup that make programmatic accessible even to teams new to DSPs. g2.com
  • Robust multi-channel reach across native, display, video, CTV, audio, DOOH, and in-game within a single platform, reducing the need for multiple vendors. stackadapt.com
  • Advanced targeting capabilities including 1st-party data onboarding, 3rd-party audiences, ABM tools, and granular segmentation options. stackadapt.com
  • Strong performance and optimization features - such as Ivy AI assistant, real-time analytics, and dynamic creative - that help improve ROI and reduce manual work. stackadapt.com

👎 Cons

  • Reporting and analytics UI can feel clunky or limited, with some users wanting more flexible, customizable reporting and easier navigation. g2.com
  • Pricing and budget transparency can be confusing; several reviewers mention higher CPMs or CPCs than other platforms and the potential for budgets to burn quickly without strong pacing guardrails. g2.com
  • Steeper learning curve for new users due to the breadth of features and channels, with some teams needing time and training to fully leverage the platform. g2.com

User Reviews

G2
4.7
★★★★★
Capterra
4.3
★★★★☆
TrustRadius
7.9
★★★★★

Integrations

Salesforce Sales Cloud HubSpot Shopify Snowflake LiveRamp Samba TV Bombora Lead Forensics Leadspace iHeartMedia VIOOH Broadsign Vistar Media Place Exchange Lyft Media Invoca Whatagraph Supermetrics Airbyte Looker Studio

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Retail & eCommerce Financial Services Healthcare & Pharmaceutical Travel & Hospitality

Use Cases

Full-funnel programmatic advertising Account-based marketing and B2B targeting Omnichannel brand awareness and consideration campaigns Retargeting and lower-funnel conversion optimization CTV, audio, and DOOH activation and measurement First-party data activation and audience expansion

FAQ

What is StackAdapt?

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StackAdapt is an AI-powered, multi-channel programmatic advertising and marketing platform that lets agencies and brands plan, buy, and measure campaigns across native, display, video, connected TV (CTV), digital out-of-home (DOOH), audio, in-game, and email from a single interface. It combines advanced targeting, first-party data activation via its Data Hub, and an Ivy AI assistant to help marketers drive full-funnel results. stackadapt.com

How much does StackAdapt cost?

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StackAdapt uses a usage-based pricing model built around media metrics such as CPM, CPC, and CPE, with custom quotes based on spend levels, channels, and feature needs. Public listings indicate a starting price around $5,000 per month, but exact costs are not published and typically require a conversation with sales. Most customers contract directly with StackAdapt and pay as they run campaigns rather than per seat. stackadapt.com

What are the main features of StackAdapt?

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Key StackAdapt features include multi-channel programmatic buying (native, display, video, CTV, DOOH, audio, in-game, email), advanced audience and contextual targeting, ABM capabilities, the StackAdapt Data Hub for first-party data, Ivy AI assistant for planning and optimization, dynamic creative optimization and Creative Studio services, real-time forecasting, brand lift and attribution measurement, and extensive integrations with CRM, data, and inventory partners such as Salesforce, HubSpot, Snowflake, Bombora, Samba TV, and iHeartMedia. stackadapt.com

Who are StackAdapt's main competitors?

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StackAdapt's primary competitors in the advertising platform and DSP space include enterprise-grade platforms like The Trade Desk and Google Display & Video 360, as well as other multi-channel DSPs such as Basis Technologies (Centro), Yahoo DSP, and to a lesser extent category-specific tools like AdRoll or regional DSPs. Buyers often compare them on channel coverage, data integrations, reporting depth, and ease of use. gartner.com

Is StackAdapt good for small businesses?

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StackAdapt is widely used by small and mid-sized agencies and brands and is praised for its intuitive UI and strong support, making it accessible to teams that are newer to programmatic. However, the platform is generally best suited to organizations with meaningful digital ad budgets and an appetite for running multi-channel campaigns. Very small businesses with limited spend or those focused solely on search and social may find simpler, lower-commitment ad tools more appropriate. g2.com

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