SurferSEO, commonly branded simply as Surfer, is a content intelligence and SEO platform that unifies content strategy, creation, and optimization into a single workflow. The product is built around a data-driven Content Editor that analyzes hundreds of on-page signals from top-ranking pages and turns them into practical guidelines writers can follow while they draft. On top of that, Surfer bundles AI-assisted writing, topical research, and continuous content auditing, so teams can move from keyword ideas to optimized, published pages without stitching together multiple tools.
Beyond classic on‑page SEO, Surfer has invested heavily in AI-native capabilities. Its Surfer AI writer, Surfy AI assistant, AI Humanizer and Detector, Content Audit, Topical Map, and Rank Tracker are designed to help users generate rank-ready copy, keep existing articles fresh, and systematically build topical authority. More recently, Surfer launched AI Tracker, an add‑on that monitors how often brands are cited or mentioned inside AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews, giving marketers visibility into a new layer of "AI search" performance.
The company behind Surfer was founded in 2017 and is headquartered in Wrocław, Dolnośląskie, Poland. It has grown to roughly 90+ employees and positions itself as an independent, for‑profit SaaS vendor focused on content-driven SEO. Various third‑party datasets and directories list Surfer in the 51–200 employee band, with estimated annual revenue in the mid‑eight‑figure range. signalhire.com
Surfer reports that more than 150,000 content creators, SEOs, agencies, and in‑house teams use the platform across over 150 countries, including well‑known brands like ClickUp, Shopify, Square, Bolt, FedEx, Lenovo, Opera and FreshBooks. The tool typically sits alongside suites such as Semrush or Ahrefs, which cover technical SEO and backlink intelligence, while Surfer specializes in on‑page optimization, AI‑assisted content workflows and emerging AI search visibility.
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