The Pipeline Group

Predictable pipeline. Proven ROI. All-in-one SDR-as-a-Service.

SDR & Lead Gen Services
2017 Founded
501-1000 Employees
125+ Customers
San Jose, CA, USA Headquarters

Quick Facts

Starting Price
unknown
Pricing Model
custom
Company Type
private

About The Pipeline Group

The Pipeline Group (TPG) is a technology-enabled services company that provides outsourced Sales Development Representatives (SDRs) and pipeline generation for B2B technology companies. Founded in 2017 and headquartered in San Jose, California, TPG has scaled from a garage startup to a 500+ person global revenue engine serving more than 125 clients, and has been recognized on the Inc. 5000 and Inc. Regionals Pacific lists for five consecutive years as one of America’s fastest‑growing private companies. thepipelinegroup.io

TPG’s core offering is an SDR-as-a-Service model that combines dedicated in‑market SDR teams with a proprietary tech stack, 28+ data sources, propensity modeling, and rigorous management and QA layers. Rather than basic appointment setting, TPG positions itself as a full‑funnel partner: it runs both inbound and outbound (“all‑bound”) motions, qualifies and routes every lead, and focuses on opportunity and revenue outcomes instead of raw activity volume. Their messaging emphasizes 10x more sales activity, 2–4x higher SDR performance than typical teams, and an average 3.5x ROI per SDR across the portfolio. thepipelinegroup.io

Under the hood, TPG has built a layered operating model that includes AI‑powered dialing, live “Smart Conversation Guides”, a Network Operations Center to monitor every conversation and disposition, and Bloomberg‑style pipeline reporting that gives executives real‑time visibility into funnel health, conversion rates, and deal progression. Their methodology leans heavily on ICP and TAM analysis, multi‑source data enrichment, propensity scoring on 1,000+ signals, and continuous optimization via TPG University—an internal training program with weekly coaching, role‑plays, and industry sessions for SDRs. thepipelinegroup.io

Strategically, TPG focuses on PE‑backed portfolios, cybersecurity and broader B2B SaaS, infrastructure, industrial software, and other complex, high‑ACV markets where pipeline quality and transparency matter more than raw dial counts. The company has grown without external funding, operating as a bootstrapped private business while building a global remote workforce and partnering closely with private equity and venture sponsors. This position—combining consulting roots, a large SDR bench, and an increasingly AI‑augmented operating model—places TPG in the upper tier of outsourced SDR and lead generation providers, competing with firms like CIENCE, Belkins, and SalesHive for mid‑market and enterprise B2B tech accounts. intentwire.com

Key Features

SDR-as-a-Service teams - dedicated, in-market SDRs who act as a seamless extension of your sales organization and live in the regions they cover.

All-bound pipeline model - unified handling of inbound and outbound leads so every lead is qualified, routed, and followed up without leakage. thepipelinegroup.io

AI-powered dialing - proprietary dialer with conversational intelligence and machine learning to detect voicemail, filter bad numbers, and navigate phone trees for more live connects. thepipelinegroup.io

Propensity modeling - 28+ data sources and thousands of signals used to score accounts and prioritize high-intent buyers for SDR outreach. thepipelinegroup.io

Bloomberg-style pipeline terminal - real-time dashboards with deep drill-downs across every touchpoint, stage, and conversion metric for institutional-grade pipeline visibility. thepipelinegroup.io

Network Operations Center (NOC) - centralized monitoring of conversations, follow-ups, and dispositions to ensure nothing slips through the cracks and to flag pipeline risks early. thepipelinegroup.io

TPG University training - structured onboarding, weekly coaching, role-plays, and industry education to keep SDRs in the top percentile for conversion rates. thepipelinegroup.io

Smart Conversation Guides - AI-driven call and email guidance that adapts in real time to buyer role, vertical, and objection patterns to progress deals. thepipelinegroup.io

Temp-to-perm talent model - option to hire top-performing TPG SDRs into your own team, reducing hiring risk and ramp time for AEs and xDRs. thepipelinegroup.io

Data services & enrichment - multi-source enrichment, human verification, ICP and TAM analysis, and ongoing list building that delivers thousands of fresh records per SDR each month. thepipelinegroup.io

Full-funnel transparency & QA - layered management, QA analysts, GTM strategists, and reporting specialists aligned to your goals with rigorous quality control. thepipelinegroup.io

Global remote workforce - hundreds of SDRs and managers across multiple continents, supporting campaigns in many countries and languages for B2B tech clients. leadiq.com

Compliance-aware outreach - processes and tooling that account for TCPA and other outbound compliance considerations as part of their cost and risk model. thepipelinegroup.io

Executive reporting & reviews - recurring executive-level reviews, benchmarking data, and GTM recommendations informed by cross-client performance patterns. thepipelinegroup.io

Pros & Cons

👍 Pros

  • Remote-first environment and flexible work-from-home setup are seen as attractive by many SDRs and xDRs. indeed.com
  • Competitive base pay and benefits relative to many entry-level SDR roles, including health benefits from day one and mental health days. repvue.com
  • Strong exposure to modern B2B sales and marketing stacks (Salesforce, HubSpot, Outreach/Salesloft, Marketo, Pardot, Zapier, etc.), which can accelerate early-career skill development. app.trinethire.com
  • Opportunity to work with high-growth B2B tech and cybersecurity clients worldwide, which some employees view as valuable experience and resume-building. thepipelinegroup.io
  • Client testimonials consistently highlight meaningful pipeline impact, including access to Fortune 500 accounts, 2-4 qualified leads per week in some programs, reduced sales cycles, and 3.5x average ROI. thepipelinegroup.io

👎 Cons


    Warning: foreach() argument must be of type array|object, string given in /var/www/html/wp-content/themes/saleshive/single-sh_vendor.php on line 1601

User Reviews

G2
0.0
☆☆☆☆☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot Marketo Pardot Outreach Salesloft Groove Zapier Make.com Google Analytics LinkedIn LinkedIn Sales Navigator LaunchQ Nginx OpenResty Yoast SEO HTTP/3

Best For

Company Size

smb mid-market enterprise

Industries

Cybersecurity B2B SaaS IT Infrastructure & Cloud Industrial Software & IoT Healthcare Technology & Life Sciences Specialty Consulting & Risk Management

Use Cases

Outsourced SDR and BDR programs to build net-new pipeline Scaling outbound for new product or market launches Reviving stalled or underperforming SDR teams Improving pipeline visibility and forecasting accuracy Reducing SDR hiring, training, and management overhead

FAQ

What is The Pipeline Group?

+

The Pipeline Group (TPG) is a technology-enabled, outsourced SDR and pipeline generation provider for B2B technology companies. Founded in 2017 and headquartered in San Jose, California, TPG runs an SDR-as-a-Service model that combines dedicated in-market SDR teams, a proprietary AI-powered dialing and data platform, 28+ data sources, and layered management and QA to help clients build predictable, high-quality sales pipeline. The company focuses heavily on PE-backed, high-growth B2B tech and cybersecurity firms and has been recognized on the Inc. 5000 and Inc. Regionals Pacific lists for five consecutive years. thepipelinegroup.io

How much does The Pipeline Group cost?

+

The Pipeline Group does not publish standardized pricing or tiers on its website. All engagements are custom, typically structured as annual SDR-as-a-Service programs with monthly billing based on the number of SDRs, data services, and technology included. SEC-filed contracts with clients such as authID indicate six-figure annual commitments and, in at least one addendum, monthly fees of around $70,000 for a multi-SDR program, but those figures are specific to that client and scope. Prospective customers should treat these as directional examples rather than list prices and contact TPG's sales team for a tailored quote. contracts.justia.com

What are the main features of The Pipeline Group?

+

Key capabilities of The Pipeline Group include dedicated in-market SDR teams, an all-bound model that unifies inbound and outbound lead handling, AI-powered dialing and Smart Conversation Guides, 28+ data sources with enrichment and propensity modeling, a Network Operations Center that monitors all outreach and dispositions, and Bloomberg-style full-funnel reporting dashboards. TPG also provides extensive training via TPG University, temp-to-perm hiring options, and managed data services covering ICP/TAM analysis, list building, and CRM data hygiene. thepipelinegroup.io

Who are The Pipeline Group's main competitors?

+

The Pipeline Group competes with other outsourced SDR and lead generation providers that serve B2B technology companies. Common alternatives include CIENCE, Belkins, SalesHive, and Martal Group, all of which provide outsourced SDR teams, appointment setting, and multi-channel campaigns. Compared to these vendors, TPG emphasizes a more heavily productized, AI- and data-driven operating model with deeper reporting and a large global SDR bench, while competitors may position more around boutique service, specific vertical focus, or transparent packaged pricing. repvue.com

Is The Pipeline Group good for small businesses?

+

The Pipeline Group is optimized for growth-oriented B2B tech and cybersecurity companies - often PE- or VC-backed - with complex sales cycles and meaningful deal sizes. Public information, client examples, and SEC filings suggest engagements involve multi-rep teams and six-figure annual investments, which may be beyond the reach of very small or early-stage businesses. While a smaller SaaS company with strong funding and high ACVs could benefit, budget-sensitive startups, low-ACV, or B2C businesses may find more suitable options in lower-cost outbound agencies or self-serve sales engagement tools. thepipelinegroup.io

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!