Totango is a Customer Growth and customer success platform built to help post‑sales, customer success, and revenue teams turn customer outcomes into predictable revenue growth. Its core customer success platform combines scalable account management, health scoring, workflow automation, and digital engagement to give organizations a 360° view of customer health and value. The company emphasizes a customer‑led growth philosophy, positioning customer value realization as the primary driver of retention and expansion.
The product is organized as a broader Customer Revenue Optimization suite that now includes the Totango Customer Success Platform, Unison AI (a customer intelligence engine focused on churn and expansion prediction), and Catalyst (a revenue growth solution, following the 2024 merger). Together, these offerings are united around a common data platform and AI‑driven insights that allow GTM, CS, and revenue teams to orchestrate complex journeys, automate SuccessPlays, and coordinate across functions. Modular SuccessBLOCs and prebuilt programs help teams rapidly launch use cases such as onboarding, adoption, renewals, and NRR optimization while still allowing deep customization.
Founded in 2010, Totango has evolved from an early customer success pioneer into a mature, AI‑first platform vendor serving hundreds of organizations worldwide. It has raised more than $100M in venture funding, including a $100M Series D led by Great Hill Partners, and continues to invest in product innovation, AI capabilities, and acquisitions (such as Lou, Parative AI, and the merger with Catalyst) to expand its footprint across post‑sales revenue operations. The company operates remotely with a primary headquarters in Redwood City, California, and additional presence in New York and Tel Aviv.
In the customer success tools market, Totango is positioned as an enterprise‑ready yet flexible alternative to heavyweight platforms. It is frequently recognized by analysts and review sites as a leader or strong performer in customer success platforms, including The Forrester Wave and TrustRadius awards, and is often shortlisted alongside Gainsight, ChurnZero, Planhat, ClientSuccess, and similar vendors for organizations seeking a composable, data‑rich CS platform.
