Tuff is a U.S.-based growth marketing agency that acts as a plug-in growth team for startups, scale-ups, and established brands. Rather than selling one-off campaigns, Tuff embeds its specialists directly into client teams, operating like an in-house growth department focused on customer acquisition, revenue, and sustainable performance. The agency is known for its data-driven, experiment-led approach across paid media, SEO, content, conversion rate optimization, and performance creative.
Founded in 2016 by Ellen Jantsch and headquartered in Eagle, Colorado, Tuff has grown as a remote-first team with employees distributed across the United States. In 2022, Tuff was acquired by Goodway Group, a long-standing digital media and marketing services firm, and now operates as an independent division within Goodway’s family of brands. This relationship gives Tuff access to additional data, technology, and resources while maintaining its own processes, team, and client relationships.
Tuff’s services span media strategy and management, creative strategy and production, technical SEO, content marketing, analytics and tracking, email and lifecycle marketing, and conversion rate optimization. Their model emphasizes radical transparency, with shared Slack channels, weekly or bi-weekly standups, and clear roadmaps and dashboards so clients can see exactly what is being tested and how each experiment is performing. Engagements typically begin with a structured discovery and research phase, followed by a 90-day period of launch, optimization, and scaling.
Over the last several years, Tuff has worked with dozens of B2B, SaaS, fintech, DTC, and eCommerce brands, from early-stage startups to growth-stage and mid-market companies. Recognized by publications like TechCrunch and numerous industry roundups, Tuff is often positioned as an alternative to hiring a full in-house growth team, giving companies access to senior channel specialists and a proven process without the overhead of building and managing their own marketing department.