Tuff Growth

Tuff Growth (often referred to simply as Tuff) is a growth marketing agency that acts as an embedded, plug-in marketing team for its clients. Rather than selling fixed playbooks, Tuff builds custom, cross-functional teams that integrate with a client’s internal operations to design and execute a tailored growth strategy across paid media, creative, SEO, CRO, content and analytics. The firm positions growth as a repeatable process—learn, activate, analyze, optimize, repeat—rather than a one-time outcome, with radical transparency around performance and decision-making. tuffgrowth.com Tuff was founded in 2016 by growth marketer Ellen Jantsch and built from day one as a remote-first company. In March 2022, it was acquired by Goodway Group, a large independent digital media and marketing services firm, and now operates as an independent division within the Goodway family of brands. The acquisition expanded Goodway’s capabilities in customer acquisition, SEO, content strategy and conversion rate optimization for startup, ecommerce, SaaS, fintech and B2B clients while preserving Tuff’s brand and team. newsdirect.com Headquartered in Eagle, Colorado, with additional presence in Denver and Portland, Tuff has grown to a roughly 50+ person team of channel specialists across paid media, performance creative, video, SEO, content marketing, CRO and analytics. Every client engagement is led by a dedicated growth marketer and supported by channel experts who manage activities such as rapid message testing, landing page and funnel experiments, ad optimization, and holistic performance reporting. in.linkedin.com The agency has been recognized by outlets like TechCrunch and numerous industry roundups as a go-to partner for startups and scaleups that want senior-level growth strategy plus hands-on execution. Its case studies highlight work for brands such as Tea Drops, Thnks, Multiverse, Soona, Headway, Xendoo and Sabio, delivering improvements in metrics like customer acquisition cost, MQL volume, organic traffic and paid media ROAS. This positioning—mid-sized, transparent, experimentation-led and startup-focused—places Tuff between boutique consultants and large holding-company agencies in the growth marketing landscape. techcrunch.com