Ubersuggest

See what people search for on ChatGPT & Google neilpatel.com

SEO & Content Tools
★★★★☆ 4.3
2012 Founded
201-500 ([seedtable.com](https://www.seedtable.com/startups/neilpatel-com-ubersuggest)) Employees
250,000+ users from small business to enterprise ([neilpatel.com](https://neilpatel.com/ubersuggest/?utm_source=openai)) Customers
Remote, Oregon, United States ([crunchbase.com](https://www.crunchbase.com/organization/ubersuggest-by-neil-patel/tech_details?utm_source=openai)) Headquarters
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Quick Facts

✓ Free Trial
Website
neilpatel.com →
Starting Price
29
Pricing Model
tiered
Free Trial
7 days
Company Type
private
Social
LinkedIn Twitter/X

About Ubersuggest

Ubersuggest is an SEO and content marketing platform owned by Neil Patel and operated under NP Digital. The tool began life as a simple keyword suggestion scraper around 2012 and was acquired by Neil Patel in 2017, when he began investing heavily to expand it into a full SEO suite positioned as a low-cost alternative to tools like Semrush and Ahrefs. crunchbase.com Ubersuggest now combines keyword research, rank tracking, site audits, backlink analysis, traffic insights, and AI content creation in a single, web-based product and companion Chrome extension. ubersuggest.zendesk.com

The platform’s core focus is accessibility: its pricing starts far below most enterprise SEO suites, and it offers a generous free tier plus a 7‑day free trial on paid monthly plans. Neil Patel has publicly stated that his goal is to keep Ubersuggest affordable and largely freemium, funding ongoing development through modest subscription revenue while still supporting millions of users globally. neilpatel.com Because of this, Ubersuggest has become especially popular with bloggers, small businesses, freelancers, and smaller agencies that need practical SEO tools without enterprise-level costs.

Functionally, Ubersuggest covers the major SEO workflows: AI‑assisted keyword research, competitive analysis, content gap analysis, site audits, backlink reporting, and daily rank tracking across multiple locations. Its newer modules, such as AI Writer 2.0 and AI Search Visibility, reflect the shift toward AI-powered search and content, helping users both generate optimized content and understand how their brands are appearing inside large language models like ChatGPT. ubersuggest.zendesk.com The Chrome extension further extends the product into everyday browsing by overlaying metrics like search volume, CPC, difficulty, domain authority, traffic, and backlinks directly in Google, YouTube, and Amazon results. chromewebstore.google.com

Market-wise, Ubersuggest occupies a clear value niche: it is less powerful and less data-rich than high-end competitors but significantly cheaper, with simple onboarding and a user interface aimed at non-technical marketers. Reviews across G2, Capterra, TrustRadius and Trustpilot consistently highlight affordability, ease of use, and strong support, while also frequently noting data accuracy limitations, occasional bugs, and aggressive upsell tactics around lifetime plans and add-ons. g2.com

Key Features

AI keyword research - 100M+ keyword database with search volume, intent, difficulty scoring and AI-generated keyword ideas. ubersuggest.zendesk.com

Predictive analytics - forecasts which keywords and topics are likely to drive traffic before you rank for them. neilpatel.com

Competitor analysis - reverse-engineer competitor strategies by inspecting their top pages, keywords, traffic and backlinks. ubersuggest.zendesk.com

Site audit - automated technical SEO audits that surface errors, warnings, site speed issues, mobile usability problems and crawl errors. links.me

Rank tracking - daily keyword rank tracking across multiple locations with project dashboards and trend reporting. ubersuggest.zendesk.com

Backlink analysis - domain and page-level backlink profiles powered by Moz data, including new and lost links and referring domains. ubersuggest.zendesk.com

Content ideas & content gap analysis - identify high-performing content and topics competitors rank for that you don't, to guide new content creation. ubersuggest.zendesk.com

AI Writer 2.0 - generates SEO-optimized blog posts, meta tags and social content in 60+ languages with configurable word-credit add-ons. ubersuggest.zendesk.com

AI Search Visibility - shows how your brand appears in AI-powered search tools and large language models such as ChatGPT. ubersuggest.zendesk.com

Keyword lists & visualization - organize keywords into reusable lists and visualize keyword clusters and relationships for topic planning. ubersuggest.zendesk.com

Bulk keyword analysis - analyze up to 200 keywords at once for search volume, CPC and SEO difficulty. ubersuggest.zendesk.com

Project-based dashboards - central SEO control center per site with organic traffic, rankings, SEO opportunities and competitor snapshots. ubersuggest.zendesk.com

Chrome extension - overlays keyword, traffic, difficulty and backlink metrics directly in Google search, YouTube and Amazon results. chromewebstore.google.com

Traffic analyzer - estimate organic traffic, top pages and keywords for any domain to benchmark performance and identify opportunities. ubersuggest.zendesk.com

Integrations with Google Analytics and Google Search Console - enrich SEO reporting with first-party traffic and query data from Google. ubersuggest.zendesk.com

Pros & Cons

👍 Pros

  • Very affordable compared with tools like Semrush and Ahrefs, especially with lifetime pricing offers and low monthly tiers. stylefactoryproductions.com
  • Beginner-friendly, intuitive interface that makes SEO concepts and workflows accessible to non-experts. capterra.com
  • Solid keyword research and content ideas features that help users discover topics, long-tail keywords and related questions. ubersuggest.zendesk.com
  • Useful site audit module that highlights SEO errors, internal linking issues and on-page optimization opportunities. links.me
  • Rank tracking and basic competitor analysis provide a clear, ongoing picture of keyword performance and competitive gaps. ubersuggest.zendesk.com
  • Freemium model and Chrome extension make it easy to try and use casually without committing to a full subscription. ubersuggest.zendesk.com
  • Customer support is frequently described as responsive and helpful via chat and email, particularly for billing and onboarding questions. trustpilot.com

👎 Cons

  • Keyword volume, difficulty scores and backlink data are often reported as less accurate or more limited than in higher-end tools. reddit.com
  • Free tier and lower plans have strict daily search and project limits, which can be frustrating for power users. capterra.com
  • Feature set and depth of reports are more limited than competitors like Semrush and Ahrefs, especially for advanced technical SEO and large sites. links.me
  • Some users report bugs, slow performance, and occasional login or subscription recognition issues. reddit.com
  • Lifetime subscription and billing practices have drawn criticism for upsells, changing inclusions and strict refund enforcement around 30-day windows. trustradius.com

User Reviews

G2
4.2
★★★★☆
Capterra
4.4
★★★★☆
TrustRadius
8.5
★★★★★

Integrations

Google Analytics Google Search Console Google Ads Keyword Planner Moz API Google Chrome Shift Browser

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology E-commerce & Retail Media & Publishing Agencies & Marketing Services Professional Services

Use Cases

Keyword research and topic discovery SEO site audits and technical optimization Rank tracking and SEO reporting Competitor and SERP analysis Backlink analysis and link opportunity discovery AI-assisted blog and content creation

FAQ

What is Ubersuggest?

+

Ubersuggest is an all-in-one SEO and content marketing platform created by Neil Patel that helps you research keywords, analyze competitors, audit your site, monitor backlinks, track search rankings and generate AI-assisted content. It is designed to be more affordable and beginner-friendly than most enterprise SEO suites while still covering the core workflows needed to grow organic traffic. neilpatel.com

How much does Ubersuggest cost?

+

As of late 2025, Ubersuggest offers three primary paid tiers: Individual at about $29 per month, Business at about $49 per month, and Enterprise/Agency at about $99 per month, plus periodically available lifetime options around $290, $490 and $990 respectively. Pricing is geo-based, so exact amounts can vary by region, and all monthly plans typically include a 7-day free trial. A limited free tier is also available for light use. stylefactoryproductions.com

What are the main features of Ubersuggest?

+

Core Ubersuggest features include AI-powered keyword research, keyword lists and visualization, competitive analysis, content gap analysis, site audits for technical SEO, daily rank tracking across locations, backlink analysis, project dashboards, an AI Writer for generating SEO content, an AI Search Visibility module to see how your brand appears in AI search tools, and a Chrome extension that overlays SEO metrics directly in Google, YouTube and Amazon results. ubersuggest.zendesk.com

Who are Ubersuggest's main competitors?

+

Ubersuggest competes most directly with other SEO suites such as Semrush, Ahrefs, SE Ranking, Moz Pro and Serpstat. Compared with these, it typically offers lower pricing and a simpler, more beginner-focused experience, but with smaller data sets, fewer integrations and no public API, which can make the alternatives more attractive for advanced or enterprise SEO teams. g2.com

Is Ubersuggest good for small businesses?

+

Ubersuggest is generally well-suited to small businesses, solo creators and early-stage agencies because it combines the main SEO capabilities - keyword research, site audits, rank tracking, content ideas and basic backlink analysis - into one affordable tool with a freemium option and a 7-day trial. Reviews frequently highlight its value for beginners and budget-conscious teams, though small businesses with very advanced SEO needs or a strong requirement for integrations and APIs may eventually outgrow it and move to tools like Semrush or Ahrefs. capterra.com

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