Unbounce is a Canadian SaaS company that specializes in landing page and conversion rate optimization software for marketers, agencies, and go-to-market teams. Founded in 2009 and headquartered in Vancouver, British Columbia, Unbounce pioneered the idea of a dedicated landing page builder that empowers marketers to launch and optimize campaigns without relying on developers or IT. The platform is used by more than 15,000 brands worldwide to create tailored post-click experiences for paid search, paid social, email, and other digital campaigns.
At its core, Unbounce provides a powerful drag-and-drop landing page builder, a large library of conversion-optimized templates, integrated A/B testing, and AI-driven optimization through its Smart Traffic and Smart Copy features. Marketers can quickly spin up and iterate on landing pages, popups, and sticky bars, personalize experiences using Dynamic Text Replacement, and plug Unbounce into their existing martech stack using native integrations, webhooks, and Zapier. The product is designed to give non-technical users fine-grained control over layout, forms, tracking, and performance while maintaining fast page load times and secure hosting.
Over the years Unbounce has expanded beyond standalone landing pages into a broader go-to-market suite. It acquired multi-touch attribution vendor LeadsRx in 2022 and Insightly CRM in 2024, positioning itself as a portfolio of tools that help teams capture, convert, and cultivate customer relationships across the funnel. While Insightly and LeadsRx remain distinct products, Unbounce increasingly markets them together as complementary GTM solutions for mid-market organizations and agencies that need connected landing pages, CRM, and attribution.
Within the web and funnel builder market, Unbounce competes with tools like Instapage, Leadpages, ClickFunnels, and landing page capabilities inside marketing suites such as HubSpot. Its differentiation comes from its deep focus on conversion optimization, mature feature set built around testing and AI-driven routing, and a long track record of CRO thought leadership through its blog, benchmarks, and educational content. For teams that prioritize rapid experimentation and integrations over a full website CMS, Unbounce remains one of the most established options.