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Unbounce

Generate more leads and sales with Unbounce, the leading landing page platform built for marketers and agencies.

Web & Funnel Builders 3.8 (64 reviews)
2009 Founded
51-200 Employees
15,000+ Customers
Vancouver, British Columbia, Canada Headquarters

Quick Facts

✓ Free Trial
Pricing Model
tiered
Free Trial
14 days
Business Type
Internet marketing service
Verified on Google View →

About Unbounce

Unbounce is a Canadian SaaS company that specializes in landing page and conversion rate optimization software for marketers, agencies, and go-to-market teams. Founded in 2009 and headquartered in Vancouver, British Columbia, Unbounce pioneered the idea of a dedicated landing page builder that empowers marketers to launch and optimize campaigns without relying on developers or IT. The platform is used by more than 15,000 brands worldwide to create tailored post-click experiences for paid search, paid social, email, and other digital campaigns.

At its core, Unbounce provides a powerful drag-and-drop landing page builder, a large library of conversion-optimized templates, integrated A/B testing, and AI-driven optimization through its Smart Traffic and Smart Copy features. Marketers can quickly spin up and iterate on landing pages, popups, and sticky bars, personalize experiences using Dynamic Text Replacement, and plug Unbounce into their existing martech stack using native integrations, webhooks, and Zapier. The product is designed to give non-technical users fine-grained control over layout, forms, tracking, and performance while maintaining fast page load times and secure hosting.

Over the years Unbounce has expanded beyond standalone landing pages into a broader go-to-market suite. It acquired multi-touch attribution vendor LeadsRx in 2022 and Insightly CRM in 2024, positioning itself as a portfolio of tools that help teams capture, convert, and cultivate customer relationships across the funnel. While Insightly and LeadsRx remain distinct products, Unbounce increasingly markets them together as complementary GTM solutions for mid-market organizations and agencies that need connected landing pages, CRM, and attribution.

Within the web and funnel builder market, Unbounce competes with tools like Instapage, Leadpages, ClickFunnels, and landing page capabilities inside marketing suites such as HubSpot. Its differentiation comes from its deep focus on conversion optimization, mature feature set built around testing and AI-driven routing, and a long track record of CRO thought leadership through its blog, benchmarks, and educational content. For teams that prioritize rapid experimentation and integrations over a full website CMS, Unbounce remains one of the most established options.

Key Features

Drag-and-drop landing page builder - design and publish custom pages without writing code.

100+ conversion-optimized templates - prebuilt layouts for common industries and campaign types.

Classic & Smart Builder modes - choose between a free-form editor or AI-assisted page creation.

Built-in A/B testing - create unlimited variants, split traffic, and measure winners with confidence intervals.

Smart Traffic AI optimization - automatically routes visitors to the variant most likely to convert based on behavior and attributes.

AI copywriting (Smart Copy) - generate, rewrite, and refine on-page copy directly inside the editor.

Popups and sticky bars - add targeted overlays and bars to any page with flexible triggers and targeting rules.

Dynamic Text Replacement - personalize headlines and copy based on keywords, ads, or URL parameters to improve relevance.

Custom code and script manager - inject custom HTML, CSS, JavaScript, and manage tracking scripts at scale.

Real-time analytics dashboard - monitor traffic, conversions, and test performance across pages and campaigns.

Direct domain and WordPress publishing - publish to your own domains or via the Unbounce WordPress plugin.

Mobile-specific editing - separately control mobile layouts and visibility to optimize small-screen experiences.

Multi-user access and permissions - support for multiple users, roles, and client or workspace management.

Extensive integrations - native connectors plus webhooks and Zapier to push leads into CRMs, MAPs, and other tools.

Global hosting and CDN - fast, SSL-secured landing pages served from worldwide data centers.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Ecommerce Marketing & Advertising Technology Professional Services Financial Services

Use Cases

Dedicated landing pages for PPC and paid social campaigns Lead generation and gated content pages for B2B and B2C Conversion rate optimization and A/B testing of offers and messaging Ecommerce promotion and product launch pages Event, webinar, and demo registration landing pages

FAQ

What is Unbounce?

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Unbounce is a SaaS platform for building, testing, and optimizing landing pages, popups, and sticky bars without writing code. It provides a drag-and-drop editor, a large library of conversion-optimized templates, built-in A/B testing, and AI-powered tools like Smart Traffic and Smart Copy to help marketers and agencies increase conversions from paid and organic campaigns.

How much does Unbounce cost?

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Unbounce uses a tiered, subscription-based pricing model. As of late 2025, core plans start with the Build plan from about $74/month when billed annually (or $99/month billed monthly), with Experiment and Optimize tiers increasing limits and adding features like advanced A/B testing and Smart Traffic. Agency and Concierge options offer custom, higher-volume pricing. All plans include a 14-day free trial, but there is no ongoing free plan.

What are the main features of Unbounce?

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Key Unbounce features include a drag-and-drop landing page builder, 100+ ready-made templates, A/B testing with unlimited variants, Smart Traffic AI optimization, AI copywriting via Smart Copy, popups and sticky bars, Dynamic Text Replacement, built-in form handling, real-time analytics, and deep integrations with tools like Salesforce, HubSpot, Mailchimp, Google Analytics, and many more via Zapier and webhooks.

Who are Unbounce's main competitors?

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Unbounce's primary competitors in the landing page and funnel builder space include Instapage, Leadpages, ClickFunnels, and the landing page capabilities built into marketing suites like HubSpot Marketing Hub. Some teams also evaluate more general website builders such as Webflow or Wix when deciding whether they need a dedicated landing page optimization tool.

Is Unbounce good for small businesses?

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Unbounce can be a strong choice for small businesses that rely heavily on paid acquisition or lead generation and need to launch and test dedicated landing pages quickly without developers. The builder and templates are accessible to non-technical users and reviews consistently praise ease of use and conversion lift. However, its pricing and traffic-based limits are higher than basic website builders, so very early-stage or low-budget businesses should weigh the ROI carefully or start on the entry-level plan before scaling up.

Customer Reviews

3.8 out of 5
Based on 64 Google reviews
5★
36
4★
10
3★
3
2★
2
1★
13
View on Google
Ted halabi

Ted halabi 🏅

6 months ago

We had a small billing error and reached out to the online support and dealt with Stacy who was absolutely a pleasure to deal with and helped us rectify the issue. She was amazing to work with

Patrick van Walsem

Patrick van Walsem 🏅

a year ago

Vreselijk slecht behandeld, zonder toestemming een jaarlijkse subscription geïncasseerd. Tonen geen begrip voor eventuele credit. Zeer schandalig. ticket ID: 685219

Danny O'Callaghan

Danny O'Callaghan 🏅

a year ago

They continue to charge our card for 10 to 11 months additional after we canceled when we called him to say that they told us well there’s a spot where you’re supposed to write cancel in all caps or we don’t really cancel it. Person on the phone was extremely rude and unhelpful, and let me know that even a manager would not be refunding our money. For everyone else that has his experience with them all you need to do is go file a complaint with the FCC. Which is exactly what we just did so now the refund our money or they will get fined by the FCC and the government will orchestrate the return of our fraudulent charged account. I’m also going to file a complaint against the Hook agency that referred us to them. This is ridiculous and completely unprofessional. Reading the other complaints on here these guys are bordering financial fraud.

Colton Griffith

Colton Griffith 🏅

2 years ago

Really terrible customer service and poor policy. The company auto switched me to an annual plan and when i noticed and asked for a refund, they refused and offered no help. I'm guessing revenues and profit is exceptionally bad otherwise why would they try and hold onto funds? - this company won't be around for a while.

Zimtu Capital

Zimtu Capital 🏅

2 years ago

Used the product for 3 years, plan was switched to annual plan without notice, when i called the company to ask for refund they denied it and refused any sort of refund. Even if we accidentally switch to annual plan (which we are sure we didn't), they should honor a refund if the customer is saying its a mistake. Absolutely poor policy and no regard for customer service.

Moeen Yousaf

Moeen Yousaf 🏅

2 years ago

Promised not fulfilled, not happy to have services from this company.

Rishabh

Rishabh 🏅

2 years ago

Pathetic service. Emails are never responded.

amara karamat

amara karamat 🏅

2 years ago

Unfulfilled promises, very bad experience with support staff. Dully consider before hiring them for services.

Danish Rehman

Danish Rehman 🏅

2 years ago

very bad experience... full waste of time and money!

Zeeshan Shahid

Zeeshan Shahid 🏅

2 years ago

The platform's customer service team is not efficient and email is not monitored.

sandhya singh

sandhya singh 🏅

2 years ago

Customer service sucks and the Platform is not user friendly.

San Team Ellen Jackson

San Team Ellen Jackson 🏅

2 years ago
New Skin Medical Spa

New Skin Medical Spa 🏅

2 years ago
Vitalogy Wellness & Med-Spa

Vitalogy Wellness & Med-Spa 🏅

2 years ago
Rodney Shupe

Rodney Shupe 🏅

2 years ago
M Donovan

M Donovan 🏅

3 years ago
G S

G S 🏅

5 years ago

Not really .. nothing bounce here.. very flat

Frank Hui

Frank Hui 🏅

5 years ago
Ben Rogers

Ben Rogers 🏅

5 years ago

Great place for innovation!

Zoey A

Zoey A 🏅

5 years ago

I’m loving unbounce landing page templates. So many to choose from and completely customizable! There is a bit of a learning curve so don’t expect to sign up and publish a landing page immediately. It was well worth the time spent learning the platform. Plenty of tutorials on YouTube will save a ton of time! The support team is amazing! Jordan, Jon and Megan all jumped on an issue I was having connecting Zapier. It was my lack of zap set up knowledge that was the issue but, they all replied promptly and helped me get it figured out. So many tech companies won’t even discuss an issue with a 3rd party integration platform because they don’t represent the 3rd party. However, Unbounce support stayed on the phone with us until we found the settings we needed. Thanks Unbounce team!

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Mostly AI
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