VanillaSoft

Have more productive conversations. Close more deals. An all-in-one sales engagement platform. vanillasoft.com

Dialers & VOIP
2005([linkedin.com](https://www.linkedin.com/company/vanillasoft?utm_source=openai)) Founded
51-200([linkedin.com](https://www.linkedin.com/company/vanillasoft?utm_source=openai)) Employees
Thousands of organizations worldwide (exact number undisclosed) Customers
Plano, Texas, USA([linkedin.com](https://www.linkedin.com/company/vanillasoft?utm_source=openai)) Headquarters
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Quick Facts

Website
vanillasoft.com →
Starting Price
unknown
Pricing Model
tiered
Company Type
private
Social
LinkedIn Twitter/X

About VanillaSoft

Founded in 2005, VanillaSoft is a privately held sales engagement software company headquartered in Plano, Texas, with additional operations in Gatineau, Quebec, Canada. The platform was created to streamline outbound, phone-centric selling and fundraising by combining lead management, cadence automation, and an integrated dialer in a single interface. Over the years, VanillaSoft has evolved from a lead management and call-center CRM into a broader omni-channel engagement platform used by sales and advancement teams worldwide. linkedin.com

At its core, VanillaSoft provides queue-based lead routing powered by its proprietary Intellective Routing engine, which continuously ranks and pushes the “next best record” to each agent. This design eliminates manual list management and ensures the warmest, highest-priority leads or donors are always worked first. The platform includes an integrated TCPA-compliant VoIP dialer with multiple dialing modes (preview, progressive, single-line and parallel), SMS messaging, email automation and nurturing, SmartCaller capabilities to improve answer rates, and comprehensive reporting and analytics, including call recording and transcription. vanillasoft.com

VanillaSoft differentiates itself by serving both commercial revenue teams and fundraising organizations. Insurance carriers and agencies, financial services firms, and outsourced SDR/BDR teams use it to maximize speed-to-lead, persistency, and revenue-per-rep, while higher education and nonprofit advancement groups rely on VanillaSoft’s donor engagement workflows for phonathon and digital outreach programs. The platform can run standalone or tightly integrated with Salesforce and other systems, allowing organizations to maintain CRM of record while giving frontline agents a purpose-built engagement workspace. vanillasoft.com

The company has historically grown with relatively modest outside capital, adding a disclosed $4M in non-dilutive and fund capital in 2019 and, more recently, a significant growth investment from private equity firm Tritium Partners in 2023 to fuel product and go-to-market expansion. Today, VanillaSoft positions itself as an AI- and automation-enabled engagement layer that connects teams with over 15 million new prospects each month, focusing on high-volume, high-value contact strategies rather than serving as a full-suite enterprise CRM. vanillasoft.com

Key Features

Intellective Routing engine - queue-based lead prioritization that continuously pushes the next best record to each agent for maximum speed-to-lead and persistency.

Lead management CRM - centralizes contacts from multiple sources with powerful real-time ranking filters, segmentation, and ownership rules.

Integrated compliant dialer - TCPA-conscious VoIP dialer with preview, progressive, single-line and parallel dialing, plus inbound call management.

SmartCaller solutions - call branding and number-management tools that reduce "Spam Likely" flags and improve answer rates.

Multi-channel outreach - integrated VoIP calling, SMS texting, and email so agents work all channels from a single screen. vanillasoft.com

Email automation & nurturing - automated email campaigns and sequences embedded in workflows, including new Email Nurturing with trigger rules and AI-powered reply sentiment analysis.

Sales automation - automates busy work like follow-up scheduling, SMS/email sends, and disposition-based workflows so reps can focus on conversations.

Calendar & appointment scheduling - built-in callback calendar and online appointment scheduling tools to manage follow-ups and booked meetings.

Dynamic scripting & dispositions - configurable caller scripts and disposition codes that guide conversations, capture outcomes, and trigger next steps.

Reporting & analytics - dashboards, advanced and custom reporting, call recording and transcription for performance tracking, QA, and coaching.

Compliance & governance - tools and configurations to support TCPA, CAN-SPAM, A2P 10DLC management, DNC handling, and auditability.

Fundraising-specific workflows - donor engagement and phonathon-style features for higher education and nonprofit fundraising teams.

Extensible ecosystem - native integrations and APIs for Salesforce and other systems, plus Zapier and payment gateway integrations to fit into broader revenue and advancement stacks.

Pros & Cons

👍 Pros

  • Easy-to-use, intuitive interface that makes high-volume outbound calling and lead management straightforward even for new users.
  • Queue-based lead routing and strong lead/callback management keep agents organized and ensure consistent follow-up.
  • Integrated dialer, SMS, and email tools enable agents to work all channels from a single screen without switching systems.
  • Highly customizable campaigns, filters, and scripts that can be tailored for different programs such as insurance sales or fundraising.
  • Customer support is frequently praised as responsive and helpful, especially during onboarding and configuration.

👎 Cons

  • Users report occasional glitches, slow performance, or lag - especially when working with complex routing rules or large campaigns.
  • Some reviewers experience VoIP reliability issues, including dropped calls or connection problems, and wish for faster resolution.
  • Email tools and reporting are seen as less modern or polished than some competitors, with complaints about clunky builders and spam/deliverability challenges.
  • Weekend and after-hours support can be limited, which is challenging for teams that operate outside standard business hours.
  • Costs for VoIP, SMS, and advanced capabilities can add up for larger teams, and some users feel pricing is on the higher side for tight budgets.

User Reviews

G2
4.5([g2.com](https://www.g2.com/products/vanillasoft/reviews?utm_source=openai))
★★★★★
Capterra
4.6([capterra.com](https://www.capterra.com/p/27609/VanillaSoft/reviews/?utm_source=openai))
★★★★★
TrustRadius
5.2([trustradius.com](https://www.trustradius.com/products/vanillasoft/reviews))
★★★★★

Integrations

Salesforce HubSpot Zapier Gong Chorus DocuSign Vidyard Stripe PayPal Payflow Authorize.net Braintree CyberSource Bluefin PayConex Blackbaud Merchant Services IATS Payments Flo2Cash Payment Express Paystation USAePay Google Sheets Slack Zoho Analytics Autoklose Sierra Interactive Higher Logic Vanilla

Best For

Company Size

smb mid-market enterprise

Industries

Insurance (health, life, Medicare) Financial Services Higher Education & Nonprofit Fundraising Outsourced SDR/BDR and call centers Business Services Technology & SaaS

Use Cases

High-velocity outbound calling and prospecting Speed-to-lead and lead routing/prioritization Insurance and financial services sales campaigns Higher education phonathon and donor engagement Outsourced SDR/BDR programs and appointment setting Callback and follow-up management

FAQ

What is VanillaSoft?

+

VanillaSoft is an omni-channel sales engagement and lead management platform built for high-velocity, phone-centric teams. It combines a queue-based CRM, integrated VoIP dialer, SMS messaging, email automation, and advanced routing into a single agent workspace. Sales and fundraising teams use VanillaSoft to prioritize the next best lead or donor, automate cadences, and track performance across calls, texts, and emails.

How much does VanillaSoft cost?

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VanillaSoft does not publish per-seat pricing on its website. Instead, it offers several bundles - Core, Advantage, Enterprise, and Fundraising - plus custom configurations, and asks prospects to request a quote. Pricing is typically based on the number of users, VoIP usage, and feature bundle selected, so organizations should contact VanillaSoft's sales team or use the pricing form on their site to receive a tailored proposal.

What are the main features of VanillaSoft?

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Key VanillaSoft features include Intellective Routing and queue-based lead management, a TCPA-aware VoIP dialer with multiple dialing modes, integrated SMS and email automation, SmartCaller solutions to improve answer rates, dynamic scripting and dispositions, a robust callback calendar, fundraising workflows, and comprehensive reporting and analytics with call recording and transcription. It also offers a broad ecosystem of integrations, including Salesforce, payment gateways, and tools like DocuSign, Gong, Chorus, Vidyard, and Zapier.

Who are VanillaSoft's main competitors?

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In the sales engagement and dialer space, VanillaSoft is most often compared with platforms like Salesloft, Outreach, Revenue.io (RingDNA), and PhoneBurner. In some use cases it may also compete with CRM-embedded dialers or fundraising engagement tools, depending on whether the primary workflow is outbound sales or donor outreach.

Is VanillaSoft good for small businesses?

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VanillaSoft is well suited to small and midsize organizations that run serious outbound calling or fundraising operations, such as small insurance agencies, boutique financial services firms, outsourced SDR teams, or university advancement centers. Very small teams with only a handful of users and light calling needs may find its capabilities more than they require, but any small business that lives on the phone and needs structured lead routing, cadences, and reporting can benefit from the platform.

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