Velocity Partners is a specialized B2B marketing agency focused on technology, SaaS and other complex markets where it can be hard to explain what you do and why it matters. Headquartered in London with a significant presence in New York, the agency blends strategy, creative and performance marketing to help ambitious B2B marketers build brands, generate demand and accelerate revenue. Its home page promise of “Meaning, Metrics & Mojo” encapsulates the mix of sharp positioning, measurable results and bold creative that has made it one of the better‑known content‑driven agencies in B2B tech.
Founded in 2000 by Doug Kessler and Stan Woods, Velocity Partners grew up alongside the modern content marketing movement and is widely recognized for thought‑leading work such as its “Crap: The Content Marketing Deluge” deck and influential essays on topics like “Insane Honesty” and culture‑driven marketing. Over the years the agency has built programs for global technology brands including Salesforce, Sprint, HubSpot, Amazon Web Services, Citrix, Informatica and others, as well as fast‑growing SaaS and data companies. It won Content Marketing Institute’s “Content Marketing Agency of the Year” award in 2016 and has continued to be cited in industry round‑ups of top B2B agencies.
Velocity’s offering is organized around three core service pillars: Strategy, Creative and Performance. Strategy covers category and brand positioning, narrative development, go‑to‑market planning and messaging frameworks. Creative spans copywriting, design, video, interactive content and digital experiences. Performance includes demand generation, ABM, paid media, search, analytics and marketing operations. The agency’s own marketing emphasizes its “no‑bullshit” approach, its ability to turn difficult technical concepts into engaging stories, and its commitment to tying creative work to hard metrics like pipeline and revenue rather than vanity KPIs.
The company is now part of Next Fifteen Communications Group and operates as a subsidiary within that larger marketing services network. In 2024–2025, Velocity announced that it is helping launch Pretzl, a new AI‑ and data‑driven marketing company within the Next 15 group that aims to decode messy, non‑linear B2B buying journeys and improve pipeline performance. Velocity is bringing its strategic clarity and creative “mojo” into this broader, more tech‑enabled proposition, while continuing to serve B2B tech marketers that want a partner who understands complex products, long sales cycles and demanding buying committees.
