Webflow is an AI-native Website Experience Platform (WXP) that enables marketing, design, and development teams to visually build, manage, and optimize production-ready websites and web apps, while the platform generates clean HTML, CSS, and JavaScript behind the scenes. It’s positioned between traditional website builders and full custom development, giving non-engineers deep control over layout, interactions, and content structure without relying on plugins or manual code for most use cases. webflow.com Webflow’s product combines a responsive visual designer, a flexible CMS, built-in ecommerce, fast managed hosting, localization, and optimization tooling in a single stack. Teams can design fully custom responsive layouts, model structured content in CMS Collections, sell products through Stripe- and PayPal-powered checkout, and run experiments and personalization with Webflow Optimize, while extending functionality through a marketplace of 300+ apps covering analytics, marketing automation, translation, AI, and more. webflow.com Founded in 2013 by Vlad Magdalin, Sergie Magdalin, and Bryant Chou, Webflow has raised approximately $335M in funding, grown to 600+ team members, and participated in Y Combinator’s Summer 2013 batch as it evolved from a design tool into a full-scale web platform. The company reports 3.5M+ users and frames its mission as bringing “development superpowers to everyone” by making professional-grade web creation accessible without traditional engineering resources. webflow.com Today, Webflow powers sites for more than 300,000 companies worldwide — from startups and agencies to brands like The New York Times, Dropbox, TED, Monday.com, Discord, Upwork, and Orangetheory Fitness — and is increasingly adopted as a modern alternative to legacy CMSs and site builders such as WordPress, Squarespace, and Wix for teams that prioritize design control, performance, and marketer autonomy. g2.com
Webflow
Webflow is the way to design, build, and launch powerful websites visually — without coding. na.linkedin.com
Quick Facts
About Webflow
Key Features
Visual drag-and-drop designer that mirrors the HTML/CSS box model and supports Flexbox, CSS Grid, and responsive breakpoints for pixel-precise layouts. en.wikipedia.org
Custom CMS with Collection fields, Collection lists, and auto-generated Collection pages for dynamic content such as blogs, resources, and directories. help.webflow.com
AI site builder and AI Assistant to generate full sites, additional pages, sections, on-brand copy, CMS items, and SEO/AEO improvements directly inside Webflow. webflow.com
Built-in ecommerce with product catalogs, custom checkout and carts, support for subscriptions, and Stripe- and PayPal-powered payments across Standard, Plus, and Advanced plans. webflow.com
Webflow Optimize for running A/B tests and other experiments, personalizing pages for segments, and using AI to automate testing and on-page personalization. webflow.com
SEO and Answer Engine Optimization tooling, including meta controls, structured data support, sitemaps, redirects, and AI-generated suggestions to improve organic and AI-driven visibility. webflow.com
Localization system with locales, language and country codes, and locale list elements to power multi-language and multi-region experiences with locale switchers. help.webflow.com
Component-based design system with reusable components, Shared Libraries, and Figma to Webflow workflows for translating design systems into production sites. webflow.com
Powerful CMS and Ecommerce APIs plus webhooks for headless-style use cases, content automation, and integration with external databases and services. help.webflow.com
Fast managed hosting with automatic SSL/TLS, global CDN-style delivery, surge protection, bandwidth tiers, and automated certificate management via Let's Encrypt and Google Trust Services. webflow.com
Apps & Integrations marketplace featuring 300+ apps across analytics, CRM, marketing automation, translation, DAM, and AI to extend Webflow's core capabilities. webflow.com
Built-in forms with configurable notifications, file upload on higher tiers, and seamless routing of submissions into CRMs, email tools, or automation platforms. webflow.com
Collaboration via Workspaces, roles and permissions, staged publishing, comments, and shared access for marketers, designers, developers, and clients. webflow.com
Code components and Webflow Cloud capabilities that let teams embed React components and build full-stack web apps while still working visually in the Designer. webflow.com
Pros & Cons
👍 Pros
- Highly flexible visual designer that outputs clean, production-ready HTML/CSS and enables pixel-perfect, responsive designs without manual coding, which many reviewers praise over simpler drag-and-drop builders. g2.com
- Powerful CMS that makes it easy to structure content, reuse it across pages, and keep marketing sites and blogs up to date without developer involvement. help.webflow.com
- Combines design, CMS, hosting, security, and SEO in one platform, reducing the need for separate hosting, plugins, and maintenance compared with WordPress-style stacks. en.wikipedia.org
- Strong learning resources including Webflow University, extensive documentation, and an active community forum that help offset the platform's complexity. help.webflow.com
- Widely praised by agencies and in-house teams for enabling faster iteration and launch cycles, especially for marketing sites and landing pages, while still supporting advanced interactions and animations. trustradius.com
👎 Cons
- Steep learning curve and non-intuitive interface for beginners or non-designers, with many reviewers noting that prior web design or CSS knowledge is very helpful. capterra.com
- Pricing is considered expensive by some users as sites, collaborators, CMS items, and bandwidth usage grow, and frequent price changes can be hard to justify for very small businesses. capterra.com
- CMS and platform limitations (such as field and reference limits, CMS nesting constraints, and fewer native plugins than WordPress) can make very complex or data-heavy sites harder to model. g2.com
- Native support for advanced user accounts, heavy database integrations, or app-like functionality is limited, often requiring external services or significant workarounds. trustradius.com
User Reviews
Integrations
Best For
Company Size
Industries
Use Cases
FAQ
What is Webflow?
+Webflow is an AI-native Website Experience Platform that lets marketers, designers, and developers visually design, build, and optimize responsive websites and web apps without writing most of the underlying code. It bundles a powerful visual designer, CMS, ecommerce, hosting, localization, and optimization tools into one stack, so teams can control both the look and performance of their sites while Webflow generates production-ready HTML, CSS, and JavaScript behind the scenes. webflow.com
How much does Webflow cost?
+Webflow offers a free Starter Site plan and paid Site plans that start at $14 per site per month billed annually for the Basic plan, $23 for CMS, and $39 for Business, with Ecommerce plans beginning at $29 per month billed annually. Workspace plans for teams add per-seat pricing, and Enterprise plans are custom-priced through sales. There are no time-limited free trials for paid plans, but the free tier can be used indefinitely before upgrading. webflow.com
What are the main features of Webflow?
+Key Webflow features include a visual responsive designer with advanced animations, a flexible CMS with custom Collections, built-in ecommerce, AI-powered site building and content generation, Webflow Optimize for A/B testing and personalization, localization for multi-language sites, managed hosting with SSL and CDN-style delivery, and a 300+ app marketplace for integrations with tools like HubSpot, Salesforce, Stripe, Google Analytics, and more. webflow.com
Who are Webflow's main competitors?
+Webflow commonly competes with WordPress (self-hosted or WordPress.com), Squarespace, Wix, Framer, and Duda, as well as more enterprise-focused digital experience platforms and headless CMSs for certain use cases. These alternatives often trade off ease of use, design control, extensibility, and total cost of ownership in different ways compared with Webflow. en.wikipedia.org
Is Webflow good for small businesses?
+Yes, Webflow can be a strong choice for small businesses that care about brand presentation, SEO, and the ability to iterate quickly on marketing pages without hiring a full-time developer. The free plan and lower-tier Site plans make it accessible to start, though some very small or budget-sensitive businesses may find the pricing and learning curve heavier than simpler builders like Squarespace or Wix. Many agencies also use Webflow to build and maintain sites on behalf of small-business clients. capterra.com
Ready to Scale Your Pipeline?
Schedule a free strategy call with our sales development experts.
Enter Your Details
Select Your Meeting Date
Pick a Day
Pick a Time
Select a date