WebFX is a U.S.-based, full-service digital marketing agency known for combining expert-led services with proprietary marketing technology to drive measurable revenue for clients. Founded in 1995 by William Craig and Karie Shearer, the company began as WebpageFX focused on web design and development before rebranding to WebFX in 2018 to reflect its evolution into a comprehensive performance marketing partner. Headquartered in Harrisburg, Pennsylvania, WebFX has expanded with additional offices across the U.S. and serves clients in more than 200 industries worldwide.
The agency delivers omnichannel digital marketing programs spanning SEO, paid search and social advertising, content marketing, email, conversion rate optimization, web design and development, ecommerce marketing, and analytics. Its positioning revolves around tying marketing activity directly to bottom-line outcomes, summarized by its core promise: digital marketing that drives revenue. WebFX is especially known for its strong process discipline, transparent reporting, and deep specialization by industry and channel, giving clients access to dedicated teams of subject-matter experts rather than generalists.
A key differentiator for WebFX is its proprietary technology stack. The flagship RevenueCloudFX platform acts as an end-to-end revenue marketing system, unifying sales, marketing, and advertising data, integrating with popular CRMs, and providing closed-loop ROI reporting, attribution, lead scoring, and advanced analytics. Complementary suites such as MarketingCloudFX and LocalFX add capabilities for lead management, call tracking, local listing management, content analytics, and AI-assisted campaign optimization, backed by billions of data points and more than 1,200 built-in integrations. These tools are bundled into client engagements to enhance strategy, execution, and measurement rather than sold as standalone software.
WebFX has received strategic investment from private equity firm Trilantic North America and has expanded its capabilities through acquisitions, including SMB-focused CRM and email platform Nutshell and SEO.com. The agency is consistently ranked among the top digital marketing firms globally, holds Premier Partner status with Google, and maintains high third-party ratings on platforms like G2, Capterra, and Clutch. With hundreds of specialists and thousands of client engagements, WebFX occupies a leading position in the performance marketing and creative services market, particularly for premium SMB, mid-market, and enterprise brands that want a single partner for strategy, execution, and analytics.
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