Wpromote is a U.S.-based digital marketing and performance media agency headquartered in El Segundo, California. Founded in 2001 by Michael Mothner, the firm started as a paid search specialist and has grown into one of the largest independent performance marketing agencies, serving mid-market and enterprise brands across retail, ecommerce, financial services, B2B, travel, and more. The agency positions itself as "The Challenger Agency," focused on helping clients outmaneuver category incumbents through data-driven strategy and full-funnel media execution.
Over the past decade, Wpromote has expanded both organically and via acquisitions, including Standing Dog, Prime Visibility, DemandWave, Growth Pilots, Metric Digital, and Visiture. These deals strengthened its geographic footprint and deepened capabilities in B2B, ecommerce, and paid media. In 2022, private equity firm ZMC made a strategic investment and later completed an acquisition of Wpromote, providing capital to accelerate growth, expand technology offerings, and scale its integrated service model.
Wpromote’s core offering spans three interconnected pillars: Paid Media (paid search, paid social, programmatic, CTV and linear TV, Amazon and retail media, performance creative), Earned & Owned Media (SEO and AI-powered SEO, content marketing, email and lifecycle marketing, influencer programs, and digital experience), and Digital Intelligence (reporting and data visualization, strategy and planning, conversion rate optimization, attribution, and analytics). The agency emphasizes "brandformance"—connecting brand-building and performance marketing so that upper-funnel investment is accountable to business outcomes, not just awareness metrics.
A key differentiator is Wpromote’s proprietary Polaris platform, a predictive planning and analytics environment that consolidates data from thousands of sources into a single source of truth. Polaris powers scenario planning, media mix modeling, anomaly detection, and revenue forecasting in minutes, enabling Wpromote teams and clients to reallocate spend quickly toward the highest-impact channels and audiences. Combined with deep partnerships with platforms like Google, Meta, Amazon, BigCommerce, Shopify Plus, and leading martech vendors, Wpromote occupies a strong position in the performance and media buying agency landscape, especially for brands with significant digital media investments.
