Zapier

Get your software working together, automatically.

AI & Automation Tools
★★★★★ 4.6
2011 Founded
501-1000 Employees
3,400,000+ Customers
San Francisco, CA, United States Headquarters
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Quick Facts

✓ Free Trial
Website
zapier.com →
Starting Price
19.99
Pricing Model
tiered
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About Zapier

Zapier is a no-code automation and AI orchestration platform that connects thousands of SaaS applications so businesses can automate workflows, sync data, and orchestrate AI agents across their tech stack. Founded in 2011 and headquartered in San Francisco, Zapier has grown from a small Y Combinator-backed startup into a profitable, remote-first company serving millions of users and more than 3.4 million businesses worldwide. en.wikipedia.org

Zapier is notable for its capital efficiency: independent analysts estimate that it surpassed $300M in annual recurring revenue on roughly $1.4M of primary venture funding, with secondary share sales valuing the company around $5B–$7B, making it one of the most bootstrapped software unicorns in its category. sacra.com

Product-wise, the Zapier Automation Platform centers on "Zaps"—trigger-and-action workflows that connect apps—augmented by Tables (an automation-first database), Interfaces (no-code apps and forms), Canvas (an AI-powered diagramming tool), Functions (Python-based workflows), and an integration library that now spans more than 8,000 apps and 450+ AI tools. Recent investments have turned Zapier into a full AI orchestration layer, with AI Workflows, AI agents, chatbots, and a Model Context Protocol (MCP) server that lets tools like Claude or other LLM clients take actions across a company’s SaaS stack. help.zapier.com

In the broader iPaaS and workflow automation market, Zapier is positioned as an accessible, business-user-friendly alternative to heavier integration suites and custom development. It’s widely adopted by marketing, RevOps, sales, IT, customer support, HR, and operations teams at organizations ranging from startups and SMBs to Fortune 500 enterprises, with well-known customers like Disney, Alphabet (Google), Meta, Okta, HP, and Samsung publicly referenced in its marketing. capterra.com

Key Features

No-code workflow automation (Zaps) that connects triggers and actions across thousands of cloud apps.

AI-powered builder (Zapier Copilot) to generate, edit, and troubleshoot automations from natural-language prompts.

Multi-step Zaps with filters, branching Paths, scheduling, looping, and Sub-Zaps for complex workflows.

Zapier Tables - an automation-first database for storing, transforming, and acting on workflow data.

Zapier Interfaces - no-code forms, portals, and internal tools that connect directly to Zaps and Tables.

AI agents that can execute tasks across your apps, plus custom AI chatbots trained on your data.

Model Context Protocol (MCP) server to let LLM-based assistants connect to 8,000+ apps via Zapier Actions.

Extensive app directory with 8,000+ native integrations and 30,000+ actions across SaaS, AI, and developer tools.

Webhooks by Zapier, custom code steps, and Functions (Python) for advanced and bespoke integrations.

Robust conditional logic with Filters and Paths for if/then routing, segmentation, and exception handling.

Enterprise features including SAML SSO, SCIM user provisioning, role-based access controls, and shared app connections.

Audit logs, analytics dashboards, and observability tooling to monitor automation performance and compliance.

Error handling with automatic retries, custom alerts, and task history for debugging failed runs.

Developer platform and partner ecosystem for building, publishing, and embedding custom Zapier integrations.

Enterprise-grade security posture with SOC 2 / SOC 3 reports and GDPR/CCPA-aligned data practices.

Pros & Cons

👍 Pros

  • Significantly reduces manual, repetitive work by automating multi-step workflows across tools.
  • Very large integration library, making it easy to connect almost any SaaS app without custom code.
  • User-friendly visual editor that lets non-technical users build and modify automations.
  • Robust template library and documentation that speed up implementation and experimentation.
  • Reliable for day-to-day automations once configured, with strong time savings reported across roles.

👎 Cons

  • Can become expensive as task volume, multi-step Zaps, and premium app usage scale up.
  • Debugging complex Zaps and understanding cryptic error messages can be challenging for non-technical users.
  • Some app integrations expose only limited triggers or actions, requiring workarounds or webhooks for advanced use cases.
  • Support response times and channels are more limited on lower-priced tiers, with no standard phone support.
  • Occasional outages or connector changes can break existing Zaps, requiring monitoring and maintenance.

User Reviews

G2
4.5
★★★★★
Capterra
4.7
★★★★★
TrustRadius
8.9
★★★★★

Integrations

Salesforce HubSpot Slack Gmail Google Sheets Google Drive Google Calendar Microsoft Outlook Microsoft Teams Office 365 Asana Trello Monday.com Notion Airtable Shopify WooCommerce Stripe PayPal QuickBooks Online Xero Zendesk Intercom Mailchimp Typeform Jotform Facebook Lead Ads LinkedIn Pipedrive

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Professional Services E-commerce Financial Services Healthcare

Use Cases

Lead capture and routing from forms and ad platforms into CRMs Sales pipeline automation and CRM data hygiene Marketing campaign orchestration across email, ads, and webinars Customer support ticket routing, SLAs, and notifications Back-office workflows for invoicing, billing, and reconciliation Employee onboarding, offboarding, and HR process automation

FAQ

What is Zapier?

+

Zapier is a no-code automation and AI orchestration platform that lets you connect more than 8,000 cloud apps and build workflows - called Zaps - that move data, trigger actions, and coordinate AI agents across your tech stack. It includes tools like Zaps, Tables, Interfaces, Canvas, Functions, AI agents, and chatbots so business users and developers can automate everything from simple tasks to complex, end-to-end processes. help.zapier.com

How much does Zapier cost?

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Zapier offers a Free plan with 100 tasks per month, plus paid Professional and Team plans that start at about $19.99/month and $69/month respectively when billed annually, with pricing driven primarily by task volume and feature tier. Enterprise customers can negotiate custom contracts with annual task pools, advanced admin controls, and premium support. All new accounts receive a free 14-day trial of the Professional plan, and both monthly and annual billing options are available. zapier.com

What are the main features of Zapier?

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Core Zapier features include Zaps (trigger-and-action workflows), multi-step automations with Filters and Paths, an 8,000+ app integration library, and advanced options like webhooks and code steps. On top of that, Zapier provides Tables for automation-ready data storage, Interfaces for no-code forms and internal tools, Canvas for designing workflows visually, and an expanding AI suite that powers AI workflows, agents, and chatbots connected via its Model Context Protocol server. help.zapier.com

Who are Zapier's main competitors?

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Zapier's main competitors in the iPaaS and automation market include Make (formerly Integromat), Workato, Microsoft Power Automate, IFTTT, and open-source platforms like n8n. In practice, organizations often evaluate Zapier against these tools based on ease of use for non-developers, depth of integrations, enterprise governance features, and overall total cost of ownership at their expected task volume. selecthub.com

Is Zapier good for small businesses?

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Yes. Zapier is particularly well suited to small and mid-sized businesses because it combines a generous free tier, simple self-serve onboarding, and an intuitive interface with powerful automation and AI features. Non-technical founders, marketers, and operations leaders can quickly connect the tools they already use, automate manual workflows, and scale up to more advanced plans only as their task volume and collaboration needs grow. The main watchouts for smaller teams are to monitor task consumption and be aware that advanced, high-volume use can increase subscription costs over time. capterra.com

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