Tracking Marketing Return allows businesses to accurately measure the effectiveness of their marketing efforts. This helps inform future decision making and allocate resources more efficiently. It also provides transparency for stakeholders and can help demonstrate a strong ROI to potential investors.

Different types of marketing return include gross margin return on investment (GMROI), net present value (NPV), and internal rate of return (IRR).

GMROI is a measure of a company's profitability. It is calculated by dividing the gross margin by the cost of goods sold.

NPV is a measure of a company's future cash flow. It is calculated by discounting the future cash flows by the required rate of return.

IRR is a measure of a company's expected return on investment. It is calculated by discounting the future cash flows by the required rate of return and comparing it to the initial investment.

Marketing return can be used to make decisions about investments in marketing campaigns and to compare the performance of different marketing strategies.

Marketing return can also be used to measure the success of a marketing campaign. For example, if a company spends $1 million on a marketing campaign and generates $10 million in sales, the marketing return would be 10%.