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Sales Glossary

Your comprehensive guide to sales development terminology. Learn the language of B2B lead generation and outbound sales.

All Terms 439 Lead Generation 126 List Building 82 Sales Development 78 Email Marketing 62 Cold Calling 55 Sales Outsourcing 38

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

439+

Sales Terms Defined

6

Categories

117K

Meetings Booked

Showing 126 terms in Lead Generation ✕ Clear filters

A

Account Executive (AE)

Account-Based Advertising

Account-Based Marketing

Account-Based Reporting

Account-Based Selling

Advertising Budget

Advertising Spend

Appointment Setting

Appointment Setting Company

B

B2B Direct

B2B Direct Mail

B2B Direct Mail Marketing

B2B Direct Marketing

B2B Lead Generation

B2B Lead Generation Agency

B2B Lead Generation Company

BANT

Best B2B Direct Mail Campaigns

Bottom Of The Funnel (BOFU)

Business Development Manager

Business To Business Direct Mail

C

Cold Calling Lead Generation

Cold Email Lead Generation Agency

Content Marketing

Conversion

Conversion Path

Conversion Rate Optimization

Corporate Gifting

Corporate Gifting Policy

Cost-Per-Click (CPC)

Cost-Per-Meeting

Cross-Selling

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

Customer Relationship Management (CRM)

D

Deal Source

Demand Generation

Direct Mail

Direct Mail Agency

Direct Mail Companies

Direct Mail Follow Cadence

Direct Mail Marketing

Direct Mail Marketing Companies

Direct Mail Prospecting

Direct Marketing

Direct Marketing B2B

Direct Sales

Direct Sales Outsourcing

Discovery Call

Display Advertising

E

Email Cadences

Event Marketing

Exit Intent Popup

F

Funnel

G

Growth Hacking

Guerilla Marketing

H

Hand Raising

I

Impression

Inbound Lead Generation

Inbound Marketing

Inbound Qualification

Inside Sales

L

Landing Page

Lead

Lead Generation

Lead Generation Agency

Lead Generation Company

Lead Generation Services

Lead Score

Lead Scoring

Lead Source

Lifetime Value (LTV)

LinkedIn Automation

LinkedIn Automation Platform

LinkedIn Marketing

M

Marketing Automation Platform

Marketing Budget

Marketing Channel

Marketing Investment

Marketing Qualified Lead (MQL)

Marketing Return

Meeting Setting

Meeting Setting Company

Multi-Channel Lead Generation

Multi-Channel Marketing

Multivariate Testing

O

Objection Handling

Outbound Lead Generation

Outbound Lead Generation Agency

Outbound Marketing

Outbound Sales

P

Pay Per Appointment Lead Generation

Pay Per Meeting

Performance Plan

Pipeline

Pipeline Management

Positioning Statement

Problem Statement

Product Demo

Product Marketing

Product Messaging

Prospect

Prospecting

Q

Qualifying Question

R

Return on Investment (ROI)

Return on Marketing Spend

Revenue Sharing

S

Sales Cadence

Sales Consultant

Sales Development

Sales Enablement

Sales Executive

Sales Forecasting

Sales Operations

Sales Pipeline

Sales Prospecting

Sales Qualified Lead (SQL)

SDR Lead Generation

Social Selling

U

Unqualified Lead

Upselling

UTM Tracking Link

V

Value Chain

Value Proposition

Video Marketing

W

Whale Hunting