Resources

B2B Sales Glossary

439 B2B sales, marketing, and lead generation terms, defined plainly by the SalesHive team. The vocabulary SDRs, RevOps leaders, and founders actually use on the job.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

Showing 126 terms in Lead Generation ✕ Clear filters

A

B

B2B Direct

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B2B Direct Mail

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B2B Direct Mail Marketing

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B2B Direct Marketing

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B2B Lead Generation

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B2B Lead Generation Agency

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B2B Lead Generation Company

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BANT

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Best B2B Direct Mail Campaigns

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Bottom Of The Funnel (BOFU)

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Business Development Manager

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Business To Business Direct Mail

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C

Cold Calling Lead Generation

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Cold Email Lead Generation Agency

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Content Marketing

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Conversion

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Conversion Path

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Conversion Rate Optimization

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Corporate Gifting

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Corporate Gifting Policy

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Cost-Per-Click (CPC)

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Cost-Per-Meeting

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Cross-Selling

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Customer Acquisition Cost (CAC)

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Customer Lifetime Value (CLV)

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Customer Relationship Management (CRM)

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D

Deal Source

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Demand Generation

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Direct Mail

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Direct Mail Agency

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Direct Mail Companies

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Direct Mail Follow Cadence

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Direct Mail Marketing

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Direct Mail Marketing Companies

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Direct Mail Prospecting

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Direct Marketing

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Direct Marketing B2B

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Direct Sales

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Direct Sales Outsourcing

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Discovery Call

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Display Advertising

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E

Email Cadences

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Event Marketing

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Exit Intent Popup

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F

Funnel

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G

Growth Hacking

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Guerilla Marketing

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H

Hand Raising

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I

Impression

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Inbound Lead Generation

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Inbound Marketing

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Inbound Qualification

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Inside Sales

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L

Landing Page

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Lead

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Lead Generation

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Lead Generation Agency

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Lead Generation Company

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Lead Generation Services

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Lead Score

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Lead Scoring

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Lead Source

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Lifetime Value (LTV)

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LinkedIn Automation

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LinkedIn Automation Platform

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LinkedIn Marketing

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M

Marketing Automation Platform

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Marketing Budget

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Marketing Channel

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Marketing Investment

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Marketing Qualified Lead (MQL)

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Marketing Return

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Meeting Setting

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Meeting Setting Company

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Multi-Channel Lead Generation

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Multi-Channel Marketing

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Multivariate Testing

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O

Objection Handling

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Outbound Lead Generation

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Outbound Lead Generation Agency

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Outbound Marketing

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Outbound Sales

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P

Pay Per Appointment Lead Generation

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Pay Per Meeting

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Performance Plan

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Pipeline

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Pipeline Management

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Positioning Statement

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Problem Statement

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Product Demo

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Product Marketing

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Product Messaging

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Prospect

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Prospecting

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Q

Qualifying Question

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R

Return on Investment (ROI)

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Return on Marketing Spend

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Revenue Sharing

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S

Sales Cadence

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Sales Consultant

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Sales Development

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Sales Enablement

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Sales Executive

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Sales Forecasting

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Sales Operations

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Sales Pipeline

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Sales Prospecting

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Sales Qualified Lead (SQL)

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SDR Lead Generation

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Social Selling

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U

Unqualified Lead

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Upselling

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UTM Tracking Link

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V

Value Chain

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Value Proposition

→

Video Marketing

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W

Whale Hunting

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