Lemlist

Send cold emails that get replies

Sales Engagement
★★★★★ 4.5
2018 Founded
51-200 Employees
37,000+ Customers
New York, NY, USA Headquarters
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Quick Facts

✓ Free Trial
Website
lemlist.com →
Starting Price
55
Pricing Model
per-user
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About Lemlist

Lemlist is a bootstrapped sales engagement and prospecting platform that combines an AI‑powered B2B lead database, multichannel outreach, and deliverability optimization so sales teams can get more replies and book more meetings. The product lets users discover prospects from a 450M–600M+ contact database, enrich them with verified emails and phone numbers, and orchestrate outreach across email, LinkedIn, calls, and WhatsApp, all from a single workspace. g2.com

Founded in 2018 by Guillaume Moubeche in France and now headquartered in New York, Lemlist grew from a simple cold‑email personalization tool into a full sales engagement platform used by over 37,000 businesses in more than 100 countries. leadiq.com The company is part of the lempire product family (which also includes lemwarm, lemcal, Taplio, and Tweet Hunter) and is notable for scaling from a $1,000 launch budget to tens of millions in ARR without traditional venture funding, focusing instead on product‑led growth and founder‑led marketing. blog.lempire.com

Product‑wise, Lemlist differentiates itself with strong visual and AI personalization (custom images, dynamic landing pages, and AI‑generated copy), a built‑in email warm‑up and deliverability booster (lemwarm), and a Chrome extension that lets reps scrape and enrich LinkedIn leads, then push them straight into multichannel sequences. lemlist.com Native integrations with CRMs like HubSpot, Salesforce, and Pipedrive, plus automation platforms such as Zapier, Make, and n8n, allow teams to run outbound directly from their existing tech stack while keeping data synced. g2.com

In October 2025, Lemlist announced the self‑funded acquisition of AI meeting‑intelligence platform Claap (valued in the mid‑eight figures), expanding its roadmap toward "smartbound" sales—using AI to turn sales conversations and external buying signals into next‑best actions and auto‑generated follow‑ups. crowdfundinsider.com This positions Lemlist as a modern, bootstrapped alternative to legacy sales engagement suites, particularly attractive to SMB and mid‑market teams that want integrated data, multichannel automation, and strong personalization without an enterprise‑grade implementation project.

Key Features

Multichannel outreach sequences across email, LinkedIn, calls, and WhatsApp with conditional logic and automated follow-ups.

Built-in B2B lead database (450M-600M+ contacts) with email and phone enrichment, intent signals, and lead scoring so reps can prospect without extra data tools. g2.com

AI-powered personalization that pulls insights from LinkedIn and websites to generate tailored email copy, images, and dynamic landing pages at scale. g2.com

Email warm-up and deliverability booster (lemwarm), including inbox rotation, sending limits, and deliverability tips to keep campaigns out of spam. lemwarm.com

Unified multichannel inbox that centralizes email, LinkedIn, WhatsApp, and call replies from different senders into a single conversation thread per lead. g2.com

Chrome extension to scrape LinkedIn and Sales Navigator, enrich leads with verified contact data, and add them directly to Lemlist campaigns or contact lists. chromewebstore.google.com

Native CRM integrations with HubSpot, Salesforce, and Pipedrive plus connectors via Zapier, Make, and n8n to sync leads, activities, and opportunities. g2.com

Centralized contact management with advanced filters, status-based views, and CSV export for cross-campaign reporting and downstream workflows. lemlist.com

Dynamic image and video personalization, including prospect logos, website screenshots, and personalized thumbnails that link to dynamic landing pages. lemlist.com

Task management, shared campaigns, and team analytics to coordinate SDRs and AEs, avoid double-touching accounts, and compare performance by user or team. lemlist.com

In-app calling via native dialer and integrations with Aircall and Ringover, so reps can add call steps to sequences and dial directly from Lemlist or the Chrome extension. lemlist.com

Advanced API for exporting data or embedding Lemlist functionality into custom workflows, with higher limits available on Enterprise plans. lemlist.com

Language support for English and French, making the platform accessible to global teams, especially across Europe and North America. g2.com

Pros & Cons

👍 Pros

  • Strong personalization options, including custom images, videos, and dynamic landing pages that help cold emails stand out and improve reply rates. lemlist.com
  • Built-in email warm-up and deliverability tools (lemwarm) that many users credit with keeping campaigns out of spam and boosting inbox placement. lemwarm.com
  • User-friendly interface and visual sequence builder that make it easy for new SDRs and small teams to design and manage campaigns. g2.com
  • Integrated B2B database and enrichment that reduce the need for separate data providers and simplify prospecting workflows. g2.com
  • Powerful Chrome extension and LinkedIn integration that let reps enrich and enroll leads directly from LinkedIn, Gmail, HubSpot, or Salesforce. chromewebstore.google.com

👎 Cons

  • Pricing and credit system can become expensive for high-volume teams or agencies, with several reviewers noting that costs scale quickly as they add users or enrichment. capterra.com
  • Reporting and analytics, while adequate for many SMBs, are often described as less advanced than those in heavyweight sales engagement platforms. capterra.com
  • Some users report occasional sending glitches or deliverability concerns, as well as mixed experiences with the responsiveness and technical depth of customer support. capterra.com

User Reviews

G2
4.5
★★★★★
Capterra
4.6
★★★★★
TrustRadius
8.5
★★★★★

Integrations

Salesforce Salesforce Sales Cloud Salesforce Platform HubSpot Sales Hub HubSpot Marketing Hub Pipedrive Zoho CRM Slack Zapier Make n8n Aircall Ringover Calendly Google Workspace / Gmail Airtable Apollo.io Cognism Clay LinkedIn Sales Navigator LinkedIn Premium WhatsApp Business Platform ChatGPT Perplexity Boomerang for Gmail Mautic Odoo ERP Sendspark

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Marketing & Advertising Recruiting & Staffing Professional Services / Agencies

Use Cases

Cold Email Outreach Multichannel Sales Prospecting (email, LinkedIn, calls, WhatsApp) Lead Generation and Data Enrichment Outbound Email Deliverability and Warm-up Agency-run outbound campaigns for multiple clients Recruiting and candidate outreach

FAQ

What is Lemlist?

+

Lemlist is a B2B sales engagement and prospecting platform that combines a large B2B lead database with multichannel outreach and deliverability tools. Teams can find and enrich leads, then run personalized sequences across email, LinkedIn, calls, and WhatsApp from a single interface, with AI helping generate tailored copy, images, and landing pages to increase reply rates. g2.com

How much does Lemlist cost?

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Lemlist offers a limited free plan plus three main paid tiers. Email Pro starts around $55 per user per month on annual billing (about $69 on a pure monthly basis), Multichannel Expert starts around $79 per user per month annually (about $99 monthly), and Enterprise is custom-priced with a 5-seat minimum and additional limits, roles, and API access. All paid plans include a 14-day free trial, and pricing scales per user with optional add-ons for extra sending inboxes, credits, and WhatsApp steps. lemlist.com

What are the main features of Lemlist?

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Key Lemlist features include a 450M-600M+ contact B2B database with enrichment; automated multichannel sequences across email, LinkedIn, calls, and WhatsApp; AI-assisted personalization for text, images, and landing pages; built-in email warm-up and deliverability monitoring (lemwarm); a unified multichannel inbox; a Chrome extension for LinkedIn, Gmail, HubSpot, and Salesforce; and native integrations with CRMs like Salesforce, HubSpot, and Pipedrive plus automation tools such as Zapier, Make, and n8n. g2.com

Who are Lemlist's main competitors?

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Lemlist commonly competes with data-centric and multichannel tools like Apollo.io, Outreach, Salesloft, and Reply.io, as well as cold email platforms such as Mailshake, Smartlead, and Instantly. Buyers often compare them on data coverage, multichannel depth, pricing, and deliverability support when evaluating a modern sales engagement stack. crono.one

Is Lemlist good for small businesses?

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Yes. Most Lemlist customers are small and mid-sized businesses, and reviews on G2 and Capterra skew heavily toward small teams that value ease of use, built-in data, and strong personalization. For very small teams focused purely on low-cost email sending, there may be cheaper email-only tools, but for founders, solo SDRs, and small sales teams who want data + multichannel + warm-up in one product, Lemlist is generally considered a strong fit. g2.com

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